Bio
Credentials
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Certified Personality & Ability Assessor SAVILLE -Wills Towers Watson
Wills Towers WatsonOct, 2019- Apr, 2026 -
Certified Holistic Life, Career and Executive coach
Goal Imaginary InstituteSep, 2019- Apr, 2026 -
Personality & Ability assessment OPQ 32
SHL- DubaiFeb, 2018- Apr, 2026 -
Certified Assessor
WWW.adc.uk.comJun, 2013- Apr, 2026 -
Matching grant scheme in a national export strategy
international trade Centre) 5-7 June, TunisiaJul, 2006- Apr, 2026 -
Successful branding initiative in the context of national export strategy
international trade Centre) WIPO, Romania June14-16Jun, 2006- Apr, 2026 -
7 habits of highly effective people
Franklin coveyMay, 2004- Apr, 2026 -
Marketing planning
German-Arab Chamber of Industry and CommerceMay, 2004- Apr, 2026 -
leadership development program marketing keys to business success
management development initiatives USAID)14- 17/12/2003Dec, 2003- Apr, 2026 -
ICF Membership
ICF Washington State (ICFWA)Mar, 2019- Apr, 2026
Experience
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Saudi Electricity Company www.se.com.sa
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Al-Riyadh Governorate, Saudi Arabia
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Behavioral competencies & Talent assessment Consultant and Certified Coach
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Oct 2016 - Present
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Al-Riyadh Governorate, Saudi Arabia
• Design, develop and deliver assessment solutions for succession and career planning, leadership and professional development, and promotion and selection – offering objective information to management in making decisions on talent • Draw on multi-trait, multi-method scientific approach in assessing strengths and gaps – measuring competency, performance, potential (i.e. abilities, personality, and motivators), and “flight risk” – using methods such as psychometric tests, structured interview, track record, manager feedback, and self-assessment • Create assessment metrics and perform data analytics, such as Degree of Match between candidates’ leadership character with a management-derived ideal profile, Readiness Index for succession and career planning, and Learning Agility based on verbal, numerical and conceptual reasoning tests • Debrief results with management and candidates in ways that “paint the picture” or “tell the story” of the candidates themselves – balancing the science and art of making sense of results and ensuring practical, actionable insight on strengths and gaps • Coach, mentor and advise Saudi colleagues on the assessment process, methodology, and tools – serving as an in-house subject matter expert • Facilitate workshops in leadership and professional development, presentation skills, competency development planning, and performance management – lending a positive learning experience and garnering highly positive feedback• Serves as a subject matter expert and project manager for system-wide talent management initiatives.• Utilize the assessment center tools & team to facilitate identification of talent, functional promotion, succession planning, internal or external selection. • Provide post-assessment feedback sessions to staff to debrief & develop an IDP. • Integrate a coaching culture among staff members and specially identified HiPos
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Saudi Electricity Company
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Al-Khobar Governorate, Saudi Arabia
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Talent development consultant.- Talent Development Center - Al Khobar
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Oct 2014 - Oct 2016
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Al-Khobar Governorate, Saudi Arabia
1-Define, develop, implement and review SEC organizational learning and Talent development projects.2-Contribute with SEC Department to define potential talents and develop leadership competencies. 3-Undertake training needs analysis and compiles associated reports.4-Develop and facilitate leadership and management development programmes and activities.5- Qualify training service providers.
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PeopleFirst HR Consultancy
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Saudi Arabia
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Lead Assessment consultant
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Jan 2012 - Oct 2014
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Saudi Arabia
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Freelance trainer and Management development consultant
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Jan 2010 - Jan 2012
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Saudi Arabia
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CEO and Managing director
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Jan 2006 - Jan 2010
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Ministry of Trade and Industry www.mti.gov.eg
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Cairo Governorate, Egypt
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First Under Secretary Ministry of Trade and Industry of Egypt
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Jun 2004 - Sep 2006
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Cairo Governorate, Egypt
Ex. First Under Secretary Ministry of Trade and Industry of Egypt, and Ex. Executive Director of the Egyptian Export Promotion Centre.
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Lafarge Egypt
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Cairo
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Regional Sales and Marketing Manager
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Jan 2000 - Jan 2004
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Cairo
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Dubai International Reinforced Plastics
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United Arab Emirates - Dubai
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GCC commertial director
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Jan 1990 - Jan 2000
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United Arab Emirates - Dubai
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Education
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2002 - 2004Arab Academy for Science, Technology and Maritime Transport
Master of Business Administration (M.B.A.), International Marketing -
1980 - 1985Cairo University
Good, Engineering
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