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Bio

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Hailey Lim is a seasoned marketing professional with 10+ years of experience in managing regional and local accounts, crafting impactful marketing strategies, and driving significant account growth through strategic service expansion. She holds a Bachelor of Science in Marketing from Singapore University of Social Sciences and a Diploma in Business Studies from Ngee Ann Polytechnic.

Experience

    • Client Engagement Manager
      • Jan 2024 - Present

    • Client Engagement Manager
      • Jan 2023 - Dec 2023

      Proven track record in managing and nurturing regional and local accounts through strategic client collaboration, ensuring seamless execution of strategies. Recognised for establishing trust and delivering valuable insights, consistently achieving exceptional results and elevating brand performance. Adept at maintaining project health, fostring effective communication between technical teams and clients, and driving significant account growth through strategic service expansion.Key Accounts: Caltex, HSBC, Hilton, The Nature Conservancy

    • Client Engagement Executive
      • Mar 2022 - Dec 2022

      Crafted and managed projects from inception to execution, transforming creative briefs into impactful ideas. Played a key role in client meetings, delivering compelling updates and showcasing innovative work. Cultivated strong client relationships for seamless campaign execution

    • Product Executive
      • Sep 2019 - Mar 2022
      • Singapore

      Connecting Sales, Operations, and Marketing to craft Go-To-Market (GTM) strategies aligned with emerging digital trends. Collaborated with business partners and vendors to promote new offerings and worked with the delivery team to boost product visibility.Created impactful marketing strategies for showcasing NEC's regional capabilities, backed by insights into the latest industry trends

    • Marketing Intern
      • Dec 2017 - Jun 2018
      • Singapore

      Crafted and implemented a social media strategy across a 10,000-follower base on Facebook and Instagram. Leveraged regular customer interactions to drive a 20% increase in the Company's Instagram following. Developed marketing materials to bolster ongoing promotions and events. Collaborated closely with the founders to create a press release for the launch of a new brand, involving copywriting and coordinating photoshoots

    • Marketing Assistant
      • Mar 2014 - Apr 2014

      Led the overhaul of the company's online store, Sense Music Store, resulting in a 10% increase in online sales through the reorganisation of previous product offerings. Additionally, contributed to the development of a new database for media contacts, streamlining communication and outreach strategies.

Education

  • 2015 - 2019
    Singapore University of Social Sciences
    Bachelor of Science in Marketing, Marketing
  • 2012 - 2015
    Ngee Ann Polytechnic
    Diploma in Business Studies, Marketing

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