Experience

• 

  Wolt

  • Tel Aviv, Israel

  • Head of category management

    • Apr 2022 - Present
    • Tel Aviv, Israel

• 

  Diplomat

  • Israel
  • Wholesale
  • 700 & Above Employee

  • Sales Team leader, P&G and food devision

    • Nov 2021 - Apr 2022

    Platinum channel - organised market & strategic retailers

  • Category Manager for procter & gamble brand's

    • Jul 2020 - Dec 2021

  • Category Manager

    • Aug 2017 - Dec 2021

    • Managing work processes between the supplier CEO, Diplomat headquarters and operations and the customers.• Defining annual and multi-year strategy and crisis management. • Responsible for the financial management of the brands and the company's P&L including price structures, business plans, budgets and annual brand targets in order to drive turnover and growth. • Working with various departments i.e. marketing, sales, regulations, supply chain, import, logistics and finance. • Building an annual work plan for all the trade channels (wholesalers, institutional, e-commerce, organized market, organized private market and private market) and implementing it along with the JBP plan in collaboration with the Key Account Managers. • Managing and integrating Sales Promotions and POSM as part of the trade annual plan. • Identifying market needs, ongoing analysis of trends and gaps in the market and building programs to increase market share and sales. • Supply chain responsibility with regard to building forecasts, inventory management and correlating orders to company and supplier's specific goals and requirements. • New product development - pricing and strategy. Recommending and developing the awareness of new products with suppliers including trade led activities. • Managing sales promoters at point of sale.2017- 2018 - Category Manager – Primor, Meir Bagel and Coty• Brand management• Sales promotions of the brands via POSM, 2POS, planograms etc. • Optimizing supplier strategy in alignment with local market needs. • Day to day communications with global suppliers.• Outlining and implementing the marketing and advertising plans. • Overall responsibility for the marketing budget and meeting sales and profit targets.

• 

  Adir trade

  • Tel Aviv Area, Israel

  • Marketing and sales promotion manager

    • Aug 2013 - Aug 2016
    • Tel Aviv Area, Israel

    • Managing 5 product categories and all company brands.• Daily contact with 8 different overseas suppliers.• Trade led activities including planograms, POSM etc. including developing new markets. • Ongoing analysis and monitoring of various categories.• Introducing new categories into the market.• Creating and implementing annual work plans.• Establishing the sales promotions department. • Managing a team of 5 regional promoters responsible for approximately 1,000 point of sales nationwide. • Optimizing supplier strategy localization in alignment with local markets.• Building and managing the budget of the marketing department and sales promotions.• Overall responsibility for marketing performance, ongoing projects and development processes.

• 

  Tempo beverages Ltd

  • Israel
  • Food and Beverage Services
  • 200 - 300 Employee

  • National Sales Manager: Restaurant Channel

    • Jul 2010 - Feb 2012

    • Managing a team of four regional sales managers responsible for about 400 VIP restaurants nationwide. • Managing a team of four wine instructors responsible for customer training and marketing the company's wine products. • Managing complex negotiations with strategic restaurants and creating various different trade agreements for all the company's products.• Managing projects and product launches and determining strategy in the wine and restaurant sector. • Budget management and increasing the profitability of the wine category. • Building relationships and customer retention, high interpersonal skills in service and training, working under pressure and prioritizing tasks to meet the company's sales and marketing targets.

  • Regional Sales Manager : Restaurant Channel

    • Jun 2008 - Jul 2010

    • Providing sales and service to about 70 restaurants including well known chef restaurants such 'CATIT' and 'MUL YAM'.• Acquiring new clients – Responsible for signing 40 new restaurants during this period.• Marketing the company's products according to the company's targets and ensuring that these were met on a monthly, quarterly and annual basis.

• 

  Arrodn essences

  • israel

  • Marketing Brand Manager for 'Van Gogh Vodka' | 'Eroden Kahalim'

    • May 2007 - May 2008
    • israel

    • Market analysis and strategy building.• Controlling the budget and working with various agencies i.e advertising agencies and Public Relations companies.• Creating brand activations and sales promotions.• Building a sales plan and brand penetration into various markets.

• 

  bar master tadmor

  • Herzliya Area, Israel

  • Bartenders training manager

    • Jan 2005 - Apr 2008
    • Herzliya Area, Israel

    Three months Training courses at groups of up to 30 students.-- Preparation of lesson plans, training presentations construction and use of various teaching aids.- management of approximately 30 instructors in organizing, finding new teaching materials and updating from time to time.