Experience

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  Sumitomo Chemical India Ltd

  • Mumbai, Maharashtra, India

  • Associate General Manager – Marketing, HO, Mumbai

    • Dec 2016 - Present
    • Mumbai, Maharashtra, India

    I used my extensive experience in bringing about change in work practices and procedures. I faced complex business challenges and made high-stakes decisions with sound judgment, a strong work ethic, and unwavering integrity. I was involved in identifying new revenue streams and developing marketing plans. As part of the brand building and market development effort, I led and implemented sales promotional activities.As the Head of Demand Generation, I oversaw a team of Regional Field Marketing Managers. Provided leadership in all aspects of sales and marketing to increase market penetration, maximize sales, and profitability. Designed and implemented an innovative branding strategy, as well as promotional activities aimed at business growth.I was developing strategic long and short-term plans for current business accomplishments as well as the organization's future growth. Contributed to strategic decision-making, profitability analysis, deal negotiation, and contract finalization. Analyzed market potential and competitor activities, and devised counter-competition measures as a result.Some of the accomplishments:►Pivotal in implementing Brand Communication Strategy, ensure effective advertisement and promotions at field level ►Managed Budgets, Demand Generation Activities with focus on top-line growth and bottom-line growth►Coordinated for new product development and registration to effectively meet evolving market / customer demands ►Improved product offerings/ mix and availability as per territories, targeted customer segment/base ►Built strong distribution network of reliable channel partners /distributors for achieving greater market penetration and reach ►Established forward linkages and aligning the conceptual work amongst SAU Scientists and Extension experts, Processing Industries, Exporters, Traders, Corporates in Contract Farming, Government Institutes, Modern Retail Chains in Vegetables, E-Commerce Companies aimed at business growth

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  Excel Crop Care ltd

  • Mumbai, Maharashtra, India

  • Dy. General Manager – Product Development, HO, Mumbai

    • Nov 2013 - Nov 2016
    • Mumbai, Maharashtra, India

    To iron out flaws in the final design, I managed all functions related to New Product Development, Comparative Studies, Product Strategies and Sales Team Trainings. I performed market scanning, market survey, new developments and scouting for new products. Involved in the preparation of reports on the various procedures that have been tried in order to eliminate ineffective methods. Oversaw product development for a group of people. To obtain permission to develop product lines, I presented new ideas to corporate executives.Some of the highlights during the tenure►Instrumental in launching and strengthening of Product-Crop Segments.►Developed product strategy and product comparison►Provided inputs in determining market segments for each fiscal year►Established and implemented strategic marketing plan►Imparted commercial training on new products, proactively directed new product launches and re-launch of products

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  Excel Crop Care Limited

  • India
  • Chemical Manufacturing
  • 500 - 600 Employee

  • Product Manager – Herbicides, India and Neighbouring Countries

    • Apr 2009 - Mar 2013

    I was responsible for developing competitive go-to-market strategies with the goal of accelerating business growth, forming productive partnerships/strategic alliances, expanding into new markets, and achieving multi-fold revenue growth. Liaised with weed scientists in country and across on weed management aspects.Significant Highlights across the tenure ►Proactively involved Agricultural Scientists and arranged tools for application►Credited for successful Replication of Product Promotion Models in Pakistan, Sri Lanka and China►Established Plantation and Field Crop Segments in India►Grew Excel Mera 71’ securing >60% of market share in India and Excel Mera 71 (Mola) getting differentiated in China►Ensured that 82% Cotton growers used Mera 71 by treating 36% non-crop area in Pakistan.►Strengthened Corporate Image and achieved multi-fold growth of Glycel.

  • Marketing Manager – Sutlej Zone, Punjab, Haryana, HP and J&K

    • Apr 2005 - Mar 2009

    I oversaw Business Development activities via Regional Business Managers and developed sales and marketing strategies for business expansion. In charge of a team of highly motivated professionals. Promotional plans were forecasted and field promotion activities were driven.Significant Highlights across the tenure ►Established ‘Excel Kisan Mitra’ by providing services at farmer level and was declared as Best Service Center►Secured Brand Recognition in Paddy, Cotton, Citrus and Apple growing pockets►Tagged Celcron for Mealy Bug Management in Cotton►Liaison with Agri/Horti Scientists and Extension experts.

  • Marketing Manager – Seed (North), UP, Rajasthan, HP and MP

    • Apr 2003 - Mar 2005

    Significant Highlights across the tenure ►Managed the identification of Crop Variety Segments as per the product range available►Administered different Crop Varieties – evaluation, demand generation and geographical expansion►Front-led the appointment of Sales Channel and initiated marketing of Seed Business. ►Successful Launch of Excel Seed Business in the states of UP, MP and Rajasthan ►Played a key role in Achari Chilli Hybrid Variety being rated for Best Sales by the Seed Industry in UP

  • Area Sales Manager, Paddy Belt – Punjab, Haryana HP and J&K States

    • Apr 1997 - Mar 2003

    Significant Highlights across the tenure ►Managed advertising and sales promotional budgets along with forecasting of sales and demand generation execution►Successfully positioned the product and created the strong brand image for Glycel

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  Indofil Industries Limited

  • Hisar, Haryana, India

  • Sales Representative (Haryana State)

    • Aug 1994 - Apr 1997
    • Hisar, Haryana, India

    Appointed a strong distribution network. Instrumental in the First Launching of Tricyclazole in India – Beam 75 WP, driving sales of Oxyfluorfen in Onion – at a record level. Introduced and promoted Indofil M 45 in Mustard, Wheat, and Potato, Indofil Insecticides in Cotton Belt