Experience

• 

  Volta Oil Company, Inc.

  • Plymouth, Massachusetts, United States

  • Vice President Marketing

    • Dec 2020 - Present
    • Plymouth, Massachusetts, United States
• 

  Cumberland Farms

  • Westborough, MA

  • Senior Vice President of Marketing

    • Jan 2009 - Nov 2019
    • Westborough, MA

    Responsible for 160+ employees in Advertising, PR, Category Management, Buying and Warehouse Replenishment, Merchandising (store layout, fixtures, planograms), Pricebook, Supplier Sourcing, Food Manufacturing, Food/Beverage-related Training for Retail Staff, and Consumer Innovation/Insights. Key ...

• 

  Shaw's Supermarkets

  • Retail Groceries
  • 700 & Above Employee

  • Vice President of Marketing

    • 2006 - 2008

    Responsible for about 30 employees in Advertising, Targeted Marketing, Pricing and Marketing Analytics, Community Marketing and Consumer Research. Key accomplishments:• Launched “Override” gas loyalty program partnership with Irving Oil, and “Get Inspired” meal program partnership with America’s Test Kitchen• Launched many initiatives focused on price/value marketing and optimization by store and item• Co-Founder and Co-President of “MESA,” Shaw’s professional women’s affinity group

  • Director of Market and Consumer Insights

    • 2003 - 2006

    Managed Market Research department, including all primary and secondary research. Designed and launched annual primary research tracking study of consumer perceptions of Shaw’s versus key competitors.

• 

  Braun Consulting

  • Boston, MA

  • Director

    • Jan 2001 - May 2003
    • Boston, MA

    Managed client consulting engagements in the pharmaceutical and medical device industries. Projects focused on website optimization and marketing.

• 

  Primix Solutions

  • Watertown, MA

  • Director

    • Sep 1999 - Sep 2001
    • Watertown, MA

    Established the Market Research department. Team member of website development consulting engagements in various industries.

• 

  Mercer Management Consulting/Oliver Wyman

  • Boston, MA

  • Principal

    • Aug 1993 - Aug 1999
    • Boston, MA

    Worked on and then managed strategy and operational streamlining client consulting engagements in the US, Canada and the UK. Primary focus areas included the telecommunications, financial services, and publishing industries. Day-to-day manager of the firm’s US knowledge management function for t...