Experience

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  Stars Aceleradora

  • Brazil
  • Investment Management
  • 1 - 100 Employee

  • Designer de Produto

    • Jun 2024 - Present

    Primeira pessoa a atuar na frente de design de produto, colaborando com as áreas de aceleração, TI e marketing. Responsável pelo desenvolvimento de uma nova versão do Portal Stars, visando melhorar a experiência de relacionamento entre investidores, startups e a Stars. O portal facilita o processo de seleção e acompanhamento das startups, além de promover accountability de investimento. Desenvolvimento de subprojetos como o "Networking Secreto", uma plataforma de match para networking entre investidores. Foco em aprimorar UX/UI, criando protótipos e realizando testes e iterações. Manter documentação detalhada e comunicar eficazmente as decisões de design às partes interessadas.

  • Marketing Manager

    • Aug 2023 - Jun 2024

    Produce social media, website and blog content that attracts and wins over target groupsOversee and approve marketing material, from banners to printed leaflets and case studiesMeasure and report the performance of marketing campaigns, gain insights and perform assessment against objectivesDevelop strategies and tactics to promote the company and increase reach and engagement on social mediaDeploy successful marketing campaigns and be responsible for implementation, from conception to executionCreative team management

  • Marketing Manager and Graphic Designer

    • Jul 2023 - Dec 2023

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  Mélia

  • Santa Maria, Rio Grande do Sul

  • Product Designer

    • Sep 2023 - Present
    • Santa Maria, Rio Grande do Sul

    My current duties as a Product Designer involve conducting in-depth research to understand the needs, behaviors and preferences of 50+ users, as well as continually analyzing competitive products for opportunities for improvement. I develop wireframes and interactive prototypes to sketch product structure, test concepts, and validate ideas before full implementation. I create visual elements, including layouts, icons, typography and colors, ensuring an attractive and cohesive appearance. I conduct usability tests to obtain valuable feedback on the user experience, performing iterations based on the results obtained.

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  Cappra Lab

  • Canoas, Rio Grande do Sul, Brasil

  • Graphic Designer

    • Aug 2023 - Dec 2023
    • Canoas, Rio Grande do Sul, Brasil

    • Creation and translation of concepts into graphic pieces, including website designs, email campaigns, social media graphics and other digital assets;• Creation of visual identity for presentations and publications for research and specific clients, design of signs and illustrations;• I work with editorial design to publicize the studies carried out at the Institute, working with data visualizations, creating graphs, infographics and dashboards.

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  AIESEC in Germany

  • Cologne-Bonn

  • Graphic Designer

    • Oct 2022 - Jan 2023
    • Cologne-Bonn

    • Development of visual assets to support marketing campaigns • Design graphic overlay for social media posts • Formalize the layout for print ads • Showcase and video editing for events

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  SMART Marketing Digital

  • Lima, Peru

  • Graphic Designer

    • Jul 2022 - Oct 2022
    • Lima, Peru

    • Print layouts and designs for digital media. • Use of software and design tools for visual production • Creation of content for digital campaigns • Translation of concepts into high quality graphic pieces in different approaches • Development of Visual Identity for brands

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  AIESEC in Brazil

  • São Paulo, Brazil

  • Product Manager

    • Jul 2021 - Jun 2022
    • São Paulo, Brazil

    Product management focused on internal consumers, responsible at national level for the implementation and Management of the new Membership Experience Product for +2000 volunteers Some macro actions: • Strategic HR management: Strategies aligned with the product to drive efficiency. • Talent development: Customized training programs for technical, operational and soft skills. • Strategic recruitment: Identification of talent in product management through data analysis. • Data analysis and metrics: Use metrics and data analysis for informed decisions. • Project management: Agile leadership in product development projects. • Effective communication: Clear transmission of information about products and strategies. • Continuous improvement: Culture of constant improvement in the product's workfront management processes. Results: 2000+ recruited members. >2k Members certified in the National Education Day. Capacity Building of >600 Team Leaders. eNPS: 80. Member of the Global Board.

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  Hybris

  • Santa Maria, Rio Grande do Sul, Brazil

  • Product Designer

    • Mar 2021 - Sep 2021
    • Santa Maria, Rio Grande do Sul, Brazil

    Hybris was created as a channel for empowering 50+ people through a marketplace interface for leisure and wellness activities. During my period at Hybris my actions were: • Assistance in defining the approach and conceptualization: creating hypotheses to approach the problem, usability tests and documentation using prototypes and functional specifications; • Building Personas, Value Proposition and Market Focus; • Design the information architecture/interaction design (sitemap, overflow); • Creation of visual design (layout and creative concept); • Design of solutions in scribbleframes and wireframes and prototyping using Figma tool; • A/B Testing and Heuristic Analysis of the prototype • Communicating knowledge of prototypes to developers

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  Qulture.Rocks Brazil

  • São Paulo, Brazil

  • Customer Success Intern

    • Oct 2020 - Mar 2021
    • São Paulo, Brazil

    • Support in the implementation of Performance Assessments in partner companies, from the construction of the Assessment model based on the needs/objectives to the closing of the process • Identification of the pain points of each client for the mapping of platform improvements (CS interface <> Product ); Results: Implementation of 18 performance evaluation processes with partner companies successfully carried out.

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  AIESEC in Germany

  • Data Design

    • Jun 2020 - Jan 2021

    Consumer experience data management, from recruitment to experience completion: • Creating internal consumer experience data visualization • Design of data tools and systems (Excel dashboards, monthly reports and performance monitoring) • Validation of data and hypotheses to create strategies in synergy with product specialists

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  AIESEC in Brazil

  • Brazil
  • Non-profit Organizations
  • 700 & Above Employee

  • Product Manager

    • Feb 2020 - Jan 2021

    Final leader responsible for the implementation of the membership experience product for the AIESEC office in Santa Maria Responsible for: • Recruitment and Selection of >70 members • Induction and Onboarding of Team Leaders • Performance management, calibration routine and performance feedback . Result: 12 months of goal achieved • Development and management of skills of >25 team leaders • >100 members certified in the National Education Cycle • Decision making based on people analysis • Organizational culture management and membership engagement

  • Product Manager

    • Feb 2019 - Jan 2020

    Coordination of the Sales and Customer Experience workfronts of the voluntary exchange product and local product manager of the Host Families program). Results obtained: +190 closed exchanges, 8% growth compared to the previous year, Top 2 Global in Complete Experiences 80% conversion, +50 host families Some skills developed: Multicultural understanding, Supply and Demand, adaptability, international relations - contact and maintenance of cooperative offices around the world, Risk and Reputation Management, Product Management, Customer Experience, minimum quality and mastery of processes.

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  Rota Simulators

  • Santa Maria, Rio Grande do Sul

  • Graphic Designer

    • Feb 2020 - Oct 2020
    • Santa Maria, Rio Grande do Sul

    Creation of graphic pieces for social networks and the company's websiteSupport for the marketing calendar Editing and validating posts