Experience

• 

  NEOOH

  • Brazil
  • Advertising Services
  • 100 - 200 Employee

  • Sales Director

    • Jan 2024 - Present

  • Senior Key Account Executive

    • May 2023 - Jan 2024

    • At Neooh, I focus on providing dedicated service to both direct clients and their agencies. I showcase Neooh's extensive portfolio of assets, positioning it as one of the leading out-of-home media companies in Brazil, specializing in airport, bus terminal, parks, WeWork, and shopping mall advertising. My role involves creatively forging commercial partnerships that address my clients' marketing challenges.• Our portfolio boasts a 90% digital presence, and Neooh takes the initiative to offset 100% of the carbon footprint generated by its assets.

• 

  Aceleraí

  • São Paulo

  • Consultant for Commercial Partnerships

    • Feb 2023 - May 2023
    • São Paulo

    • I was brought on board specifically for the project implementation of the innovative Via GeoFast tool, where I collaborated with industry leaders such as Samsung, Motorola, Electrolux, and Whirlpool, alongside the commercial team at Casas Bahia. Together, we designed media buying strategies aimed at boosting sales in specific product categories (Consumer Electronics, Home Furniture, Telecom). Leveraging this groundbreaking tool created by Aceleraí, we efficiently met the high-demand for industry-specific strategies in partnership with Casas Bahia.• As a notable outcome, during Mother's Day month, the extensive video production combined with increased exposure on major TV networks resulted in a substantial surge in product sales.

• 

  The Walt Disney Company

  • Head of Partnerships Brazil - Sr. Manager

    • Jan 2020 - May 2021

    • Managed a team of 3 people overseeing partnerships in Brazil and Latin America, guiding and leading them to achieve goals.• Helped connect corporate clients with Disney, Marvel, Pixar, Lucas Film, National Geographic, Star (FOX), and ESPN through strategic partnerships and sponsored events involving the NBA, NFL, Soccer Championships, Tennis Championships (e.g., Grand Slam and Masters), and WSL (World Surf League).• Managed primary client and agency relationships from C-level executives to specific teams including Supplier, Product Marketing, Media Planners, Account Managers, and Creative teams.• Collaborated with colleagues on all lines of business of The Walt Disney Company, including Consumer Products, Disney Parks, Studio Entertainment, Direct-to-Consumer, International, and Experiences.• Managed the design and execution of the rebate program in the Disney Advertising, Sales, & Partnerships department.

  • Head of Advertising Sales & Promotions Brazil - Sr. Manager

    • Jan 2018 - Jan 2020

    • Led a team of 16 people between 2018 and 2020, guiding and mentoring them to achieve established KPIs.• Developed new business accounts and/or multiplatform deals across different media platforms (TV, Digital, and Radio) to grow and expand into new categories, activating a minimum of 10 accounts in 2019.• Created the promotional sales strategy and grew the business by activating at least 30 promotional accounts in 2019.• Worked closely with advertising agencies to create, manage, and present all advertising and promotional campaigns.• Built and maintained strong relationships with existing target markets through frequent contacts and follow-up.• Oversaw the business plans for The Walt Disney Company’s brands, including brand strategies and promotional plans.

  • Manager of Sales & Promotions

    • Jan 2016 - Jan 2018

    • Developed The Walt Disney Company brand based on consumer understanding through sales and promotions, leading the brand to increased growth year after year.• Successfully launched the Hulk and Renault ad campaign together with the advertising agency and client, having this ad recognized as the biggest sales campaign for Disney in Latin America.• Implemented strategic plans and promotions to increase market share and boost revenue.

• 

  Pullse

  • São Paulo, Brazil

  • Sr. Manager of Media Strategy - Head of Media

    • Nov 2014 - Jan 2016
    • São Paulo, Brazil

    • Managed a team of 4 people, training, motivating, and developing each team member to achieve offline and online media goals for a major client.

• 

  Loducca

  • São Paulo, Brazil

  • Media Supervisor

    • May 2013 - Sep 2014
    • São Paulo, Brazil

    • Directed all media strategy and operations for multinational clients including AB InBev, PepsiCo, Fox Film, Cia Muller (51 Ice and Caninha 51), Baruel, Unidas Rent a Car, and Galderma S/A.

• 

  Fischer América

  • São Paulo, Brazil

  • Media Supervisor

    • May 2012 - Apr 2013
    • São Paulo, Brazil

    Clients: Henkel (Pritt, Cascola and Loctite Super Bonder), Flora (OX, Neutrox and Francis) and SWU

• 

  Ogilvy & Mather

  • São Paulo, Brazil

  • Media Planning Supervisor

    • Apr 2011 - Dec 2011
    • São Paulo, Brazil

    Clients: Allianz, SAP, Gerdau, Sodexo.

• 

  F/Nazca Saatchi & Saatchi

  • São Paulo, Brazil

  • Media Researcher Supervisor

    • Jan 2010 - Apr 2011
    • São Paulo, Brazil

    Clients: Ambev (Skol), Procter(Ariel and Pampers), Carrefour and Honda.

• 

  WMcCann

  • Brazil
  • Advertising Services
  • 500 - 600 Employee

  • Media Coordinator

    • Oct 2009 - Jan 2010

    Clients: GM and Microsoft

  • Media Assistant

    • Jul 2008 - Sep 2009

    Clients: GM, TIM, HP and Microsoft (MSN), Adam´s (Chiclet´s, Bubbaloo)

• 

  Agência Fala!

  • São Paulo, Brazil

  • Media Assistant

    • Nov 2007 - Jul 2008
    • São Paulo, Brazil

    Clients: Construtora Tenda and Kopenhagen