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Gus Lee is a seasoned executive coach, consultant, and leader with 32 years of experience in developing courageous leaders and organizations. He has a strong background in strategic planning, leadership development, and change management, with expertise in core values selection and deployment. Gus has worked with top organizations, including Hewlett Packard, Lockheed Martin, and Microsoft, and has a proven track record of driving culture change and improving business outcomes.

Experience

    • Owner
      • 1992 - Present
      • Loveland, CO

      Courageous Leader Skills | Executive Courage Coaching | Longitudinal High Core Values-based 0-Sins Strategic Planning | Forging a Courageous Organization | Character Advancement & Education | Core Values Selection & Deployment | How to Hire for Guts and CharacterStop 6 NO's | Practice 6 GO's of Courage | Employ Courageous Communication | Build courageous and enduring teams | Reconcile & prevent conflicts | Train Courage TrainersPortfolio includes: Hewlett Packard, Lockheed Martin, Microsoft, West Point, FBI, NOAA, National Weather Service, U.S. Army, DOD Special Operations units, Whirlpool, Development Dynamics International, Duke School of Business, Memorial Health System, SSM Health, Kaiser Permanente, Kansas City Police Department Leadership Academy, National Conference on Ethics in America, Duke School of Business, Harvard, University of Colorado, many other universities and business schools, ISEC, Character Fort Collins, Compassion International, Center for Creative Leadership, CVFD, Poudre Fire Authority, many others

    • Consultant in leadership and character
      • 1992 - 2022

    • Chair of Character Development
      • Apr 2009 - May 2012
      • West Point

      Lectured on leadership at West Point for 20 years, asked to be first Chair of Character Development to partner-design a longitudinal, multi-departmental Leaders of Character strategy as a 2-year-0.5 FTE. Designed, implemented, trained Cadet leadership content and with them taught character-leadership skills. Was decorated and extended a year.

  • Integware, Inc
    • Fort Collins, CO
    • Chief Learning and Education Officer
      • Sep 2008 - Sep 2011
      • Fort Collins, CO

      Led selection and deployment of high core values with young software design engineers as a 5-year 0.5 FTE. Designed and fed a culture of core values-based Courageous Communication©, Courageous Relationship Reconciliation©, Teaming, Hiring, On-boarding, Pro-Partnering©, Performance Evaluation, Leadership. Tied six character behaviors into Lean Six Sigma. Used UPitt and Carnegie Melon data to align Career Ladder & Comp systems on autonomy, learning, principled service that ended career and salary disputes. Trained innovative talent selection teams; created a project manager academy. We inspired culture change and held each other accountable to community-selected core values behaviors. Used Lamplight© to help us hire people of character; Cour Coaching© to develop leaders. Left when Kalypso bought Integware.

    • Chief Operating Officer/Consultant
      • 2005 - 2008
      • Colorado Springs, CO

      Assisted MHS’s CEO in strategic planning, hiring, coaching, and developing senior executives for 6,000 employees, affiliated physicians, and satellite sites. CEO asked me to be COO. Municipal-owned, MHS was compassionate in deploying values in operations while focusing on patient safety. Practiced Courageous Competencies, developed the executive team and championed care for the poor, uninsured and homeless despite acute budgetary restraints. I left when the CEO retired as the System was being sold.

    • Executive Coach
      • 2000 - 2007
      • Colorado Springs, CO

      Was recruited, trained, certified in MBTI, FIRO-B, CPI 260, CSI, Benchmarks, many other instruments, 360’s and executive feedback coaching. Was CCL’s only non-psychologist executive coach and platform trainer, and worked with and learned from effective executives across global industries, including NASA, DOD, DOJ, Whirlpool, Xerox Egypt, Nestles, Raytheon, Homeland Security. I adapted MBTI, FIRO-B, CSI instruments to leverage the practice of six behaviors of integrity and moral courage which I teach as behavioral character.

  • Endur
    • Denver, CO
    • Vice President
      • 2000 - 2003
      • Denver, CO

      Provided leader development with world-class thinkers from 12 disciplines in an innovative security and energy-based start-up to protect key national assets; became VP after $26/52 MM funding by Calpine Inc. I designed a consultative core values selection process, Courageous Communication, Courageous Relationship Reconciliation and systemic character-talent selection, leader and performance development. We lived shared self-selected core values behaviors. Invited my mentor, retired General H. Norman Schwarzkopf, onto our board. Endūr was sold when energy collapsed in 2001.

  • State Bar of California
    • San Francisco, CA
    • Senior Executive for Legal Education
      • Oct 1990 - Mar 1993
      • San Francisco, CA

      Recruited to design, lead, market and regulate a continuing professional education system for 140,000 lawyers with independent agencies, stakeholders, courts, 58 county and 220 specialty bars that commonly resisted mandatory education. Designed ethics, management, and diversity content in an effort to remedy 80% of a $2 BB annual legal malpractice crisis; led statewide design, delivery, training and certification system for attorneys, providers, vendors and public. A great team in S.F., Sacramento and L.A. launched on-time and sustained sharp operations through serial budgetary crises.

    • Deputy Director
      • 1984 - 1989
      • Sacramento, CA

      When CDAA faced mission-failure defunding, I was recruited to rapidly design, lead, and coordinate an effective statewide training system for 4,000 prosecutors across 58 counties. Built an Instructors Academy to equip 500 new faculty to deliver skills-based multi-day certified training programs to large and diverse groups; 4 lectures became 24 multi-day skills intensives that focused on women and children victims and continuously upgraded content and delivery quality. Funding renewed; conviction rates rose. CDAA became a national training model. Was asked to lead California’s legal education.

    • Deputy District Attorney
      • Sep 1980 - Sep 1984
      • Sacramento County

      Recruited from Army trial work to lead the Muni Court trial team; tried 100 major felony cases; won the top trial advocacy award; advocated diversion; and supervised training. Our team coordinated operations with arresting agencies; delivered needed courtroom skills training in new areas of prosecution to a staff of 500 and the police; grew the intern legal research team from 4 to 60 and created a case overload Tiger Team. My boss became the CDAA Director; he recruited me to train all of California’s prosecutors.

    • Infantry, JAGC
      • 1968 - 1980

      As Drill Sergeant, trained mostly African American draftees to be qualified riflemen who acted in teams, render First Aid, do unarmed combat and complete 25-mile forced rucksack marches without leaving a man behind. Commissioned in Infantry and JAGC; did 100 courts-martial on the Korean DMZ. Jumped with U.S. and Korean Airborne; trained in stressful communication and coaching of resistant personalities. Our teams strove to do the right thing. I became an ethics whistleblower vs. dishonest and sexual harassing colonels; gave Army-wide ethics lectures; was a Command Judge Advocate, advisor to U.S. Senate’s Connelly Investigation into Army ethics; trained multinational NATO and SEATO investigation teams resulting in relief of 393 Army officers and senior NCOs to end a culture of ethics violations. Received two highest-merit medals and a commendation in three years and was recruited to become a Deputy District Attorney.

  • UC Davis
    • Davis, CA
    • Assistant Dean of Students
      • 1969 - 1972
      • Davis, CA

      Recruited as a grad and law student to be an assistant dean and counselor to low-income, high-academic at-risk minority students; assist in finding them Work-Learn positions in government and industry. Inspired by director Ruby Dyer, our highly diverse, multi-cultural team encouraged, coached, and academically tutored students to build character and academic skills in a zero-equity setting which saw 88% graduate.

Education

  • 1973 - 1976
    University of California, Davis
    JD, Law
  • United States Military Academy at West Point
    Engineering

Suggested Services

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Industry Focus. “Management Consulting”

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