Experience

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  UNITRA INTERNATIONAL (L.L.C)

  • Dubai, United Arab Emirates

  • Van Sales Manager

    • Jan 2022 - Present
    • Dubai, United Arab Emirates

    Consistently surpassed revenue and distribution growth targets, increased the reach, presence and visibility of targeted products and brands across outlets and ramped up the portfolio sales in line with company’s overall vision and goals. Helped streamline Van operations through reclassification of outlets and redeployment of assets. Provided leadership and effective guidance to the team and mentored them to build their sales capability skills. Implemented Van stock list based on MSL and Sku wise sales and Van Planograms to reduce damage & expiry and increase productivity. Currently leading a team of 19 resources including supervisors.

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  Al Seer

  • United Arab Emirates
  • Manufacturing
  • 700 & Above Employee

  • Van Sales Manager

    • Oct 2008 - Mar 2024

    • Delivery of Sales, Distribution and Visibility objectives in line with the Channel and Brand objectives for the agencies handled.• Lead, motivate and guide the frontline sales team through on field coaching and mentoring.• Effective execution of channel & partner priorities.• Ensuring revenue growth of the agencies in line with budgeted numbers. • Formulating monthly promotional activities for achieving the set target.• Follow up with the team to ensure timely payment collections from trade as well as other KPIs.• Carrying out periodic evaluation of route plans and ensuring strict compliance to the same.• Evaluating periodic sales reports to formulate future course of action with regards to Agency, Brand, SKU, NPDs and Route.• Conducting team meetings to access monthly team and individual performance as well as finalize operational plans for the next month.

  • Key Account Executive

    • Dec 2001 - Sep 2008

    • Responsible for the growth of the accounts handled (Spinneys, Safeer, Emirates Co-op and Geant group of supermarkets ) • Maintaining primary and secondary displays as per company and partner guidelines.• Ensuring on shelf stock availability of the listed products at all times in tandem with the merchandiser.• Implementation of weekly & monthly market promotions.• Feedback to management on competitor activities in the market.• Participate in weekly progress meetings with the concerned superiors.

  • Van Sales Representative

    • Aug 1997 - Nov 2001

    • Achieving the revenue targets through proper planning, preparation and adherence to the set journey plan.• Achieving the Distribution targets by ensuring the availability and visibility of MSL products as agreed with the Partner.

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  Al Baker Grocery

  • Dubai, United Arab Emirates

  • Partner

    • Oct 1988 - Aug 1997
    • Dubai, United Arab Emirates

    • Achieving the revenue targets through proper planning, preparation and adherence to the set journey plan.• Achieving the Distribution targets by ensuring the availability and visibility of MSL products as agreed with the Partner.