Bio
Experience
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Balu Forge
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Mumbai, Maharashtra, India
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Marketing Manager
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Jul 2021 - Present
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Mumbai, Maharashtra, India
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Mercedes-Benz India Pvt. Ltd.
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Mumbai Area, India
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Marketing Executive
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Sep 2019 - Jul 2021
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Mumbai Area, India
Shaman Wheels are the dealers of Mercedes-Benz vehicles in Mumbai which has sales and service outlets spread across the city located in Kalina, Churchgate, Goregaon, Vashi & TurbheResponsibilities:• Quarterly and monthly marketing plan to be made for the various products.• Monitoring the costing v/s budget allocation for keeping a check on spends as per quarterly and yearly budget planned• Accountable for managing the agency deliverable which include creative, printing, outdoor and events• Maintaining coordination with Media Release Agency for successful execution of ad releases.• Planning and execution of all dealership events (including product launches, facility inaugurations)• Developing plans brief and artwork for creative’s to be used for outdoor events.• Ensuring smooth implementation of CI guidelines• Personally interacting with Head Office to ensure consistent communication and the same objectives are worked on• Handling the in-showroom branding and POS material effectively• Responsible for preparation of Marketing & Competition Reports• Managing the various events, archives and marketing spends for easy access in future• Developing and managing digital marketing campaigns• Overseeing the social media strategy for the company.• Managing online brand and product campaigns to raise brand awareness.
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Novotel Hotels
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Mumbai Area, India
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Marketing and communication
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Jan 2017 - Jun 2017
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Mumbai Area, India
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Education
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2016 - 2019University of Wolverhampton
Bachelor of Business Administration - BBA
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Industry Focus. “Industrial Machinery Manufacturing”
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