Experience

• 

  FATTAL GROUP

  • Sin el fil

  • Business Development Manager

    • May 2017 - Dec 2017
    • Sin el fil

    Developing and marketing a new French para pharmaceutical brand.

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  PROMEDICA

  • Beirut, Lebanon

  • Business Development Manager

    • Mar 2016 - Apr 2016
    • Beirut, Lebanon

    Responsible for all aspects of business development, marketing and sales with respect to the launch of new pharmaceutical and cosmetic portfolio of products in the Lebanese market.

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  PHARMAGROUP

  • Baabda, Lebanon

  • Brand Manager - Bailleul - Pierre Fabre & Alcon Cusi

    • Jan 2012 - Mar 2016
    • Baabda, Lebanon

    • Developed brand strategy, architecture, identity, positioning, communication and marketing activity plans• Managed the implementation of the marketing and communication plans• Led the creative development process and campaign tracking• Monitored and analyzed competitive activity and market data• Owned the brand P&L and the delivery of the financial objectives• Hired and trained 3 teams of 7 Medical Representatives (MRs)• Built and maintained positive working relationships with medical staff and supporting administrative staff• Worked with the MRs to plan how to approach customers and create effective business plans to drive sales in a particular area• Kept up with the latest clinical data and utilized such information in my dealings with health professionals• Managed operating budgets and financials related to marketing campaigns• Developed monthly and quarterly dashboard reports for upper management

• 

  DERMIKA SARL.

  • Beirut, Lebanon

  • Sales & Marketing Supervisor - Pharmaceutical Products

    • Nov 2007 - Dec 2011
    • Beirut, Lebanon

    • Conducted market survey and analysis• Participated in the designing and implementation of marketing plans• Defined the objectives and priorities of medical visits based upon the market needs• Recruited, trained, coached and supervised 5 medical representatives (MRs)

• 

  DMA PRESSING

  • Paris, France

  • Owner & Managing Director

    • Oct 1998 - Jun 2007
    • Paris, France

    • Directed the day to day operations of 2 dry cleaning locations• Recruited, trained and directly supervised 15 employees• Led all Sales and Marketing efforts and grew top and bottom line results• Managed client relations and created an environment of loyalty and repeat clientele• Optimized material sourcing and supplier relationships and minimized material costs• Developed and executed the operating and capital budgets• Managed production quality and the health and safety of the employees

• 

  PHARMAMEDIC

  • Baabda, Lebanon

  • Medical Representative - Bioderma, France

    • Sep 1995 - Jun 1998
    • Baabda, Lebanon

    Responsibility included the sales growth and brand development of the Bioderma brand in Lebanon.

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  CODIPHA

  • Gemmayzeh, Lebanon

  • Medical Representative - Ipsen-Beaufour/Roussel/Ebewe

    • Jan 1987 - Sep 1995
    • Gemmayzeh, Lebanon

    Responsible for the sales growth and brand development of the following brands in Lebanon:Ipsen-Beaufour, Roussel, Ebewe.