Bio
Experience
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Hermès
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Los Angeles, California, United States
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Architect & Designer Relations, West Coast
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Sep 2021 - Present
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Los Angeles, California, United States
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Gratamira Consulting
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Los Angeles, California, United States
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Founder
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Feb 2016 - Sep 2021
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Los Angeles, California, United States
Gratamira was started as a means to cultivate honest communication, a fluid relationship and collaboration between consultant, the client and the various divisions of the client's enterprise. Services included executive guidance in the design and lifestyle categories with strategic public relations, marketing and brand positioning. Clients: Wiseman Studio; ASAP/Adam Sokol Architecture Practice, Lindsay Anyon Brier/Anyon Design; The Other Art Fair by Saatchi Online; Fred Segal; Bonhams Los Angeles (Modern Design/Art)
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United States
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Public Relations and Communications Services
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300 - 400 Employee
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Partner
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Jan 2007 - Feb 2016
Served as key decision-maker and business strategist for daily operations, Los Angeles office- Formulated annual projected growth to best meet internal goals: contributed to 20% of the overall company profits and grew headcount to eighteen strong- Created strategic marketing and event programming, particularly in terms of brand positioning for internationally recognized companies including: Embraer Executive Jets; Crate & Barrel; Dunhill; David Yurman; Apolis Global; Kelly Wearstler
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Managing Director
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May 2002 - Jan 2007
Headed communications for HL Group's prestigious Home & Design division, representing brands such as Crate & Barrel, Baccarat, DVF Home, Waterworks, and Natirar Luxury Resorts- Led successful new business development strategies in tandem with team productivity, talent acquisition, and company-wide operating procedures.- Co-developed and coordinated branding goals enabling clients to identify and realize new business opportunities, such as Reebok's collaboration with Venus Williams and Diane von Furstenberg and the Design Leadership Network and Summit on behalf of Waterworks' CEO.-Developed identity and produced brand book for Natirar Luxury Resorts at point of brand inception.
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John Varvatos Enterprises
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Greater New York City Area
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Vice President of Communications
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May 2001 - May 2002
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Greater New York City Area
Recruited to lead brand communications and marketing in the United States, as well as successfully launch the designer brand in Europe and Japan.
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POLO RALPH LAUREN
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Greater New York City Area
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Senior Director of Mens Publicity and Collection Advertising
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Feb 1999 - Apr 2001
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Greater New York City Area
Corporate lead on all public relations and events for the men's brands; collaborated with the various creative partners on seasonal Ralph Lauren Purple Label national campaign and marketing collateral.
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Giorgio Armani
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New York, New York, United States
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Director Of Public Relations
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Jan 1998 - Feb 1999
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New York, New York, United States
Led public relations and events supporting the women's and men's black label collections and New York City flagship store.
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Esquire magazine
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Greater New York City Area
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Fashion Editor
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Sep 1989 - Jan 1998
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Greater New York City Area
For eight years produced the monthly menswear coverage that guided the magazine's half a million readers.
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Education
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1984 - 1988University of Florida
Bachelor of Science, Advertising and Marketing
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