Experience

• 

  ALFAPARF Milano

  • São Paulo, Brasil

  • Head de Marketing

    • Apr 2024 - Present
    • São Paulo, Brasil

• 

  BRAÉ

  • São Paulo, São Paulo, Brasil

  • Trade Marketing

    • Feb 2023 - Apr 2024
    • São Paulo, São Paulo, Brasil

• 

  Wella Company

  • São Paulo, Brasil

  • LATAM Retail Hair Trade Marketing Manager

    • Jul 2021 - Apr 2023
    • São Paulo, Brasil

    Responsável pelo gerenciamento e planejamento das ações de trade marketing das linhas de coloração varejo Koleston e Clairol da Wella na região América Latina (17 países). Gerenciamento do plano trade executado por distribuidores regionais em cada país da América Latina, identificando oportunidades para o avanço das marcas, analisando em conjunto com as equipes os movimentos das marcas concorrentes em cada país e adaptando as ações as realidades de cada mercado e cenário competitivo.

• 

  Aeger Perfumes and Cosmetics

  • São Paulo

  • Marketing Manager

    • May 2019 - Jul 2021
    • São Paulo

    Responsible for the marketing management of the brand Senscience, an American cosmetics prestige brand, acting on brand management, building up marketing strategies, distribution, launching plan, points of sales actions and interface with Henkel in defining launches, new formulas and product development studies specially for the Brazilian market.Acting in conjunction with the commercial, education and trade management to bring our brand spirit to our customers and consumers.

• 

  SNI BRASIL

  • São Paulo

  • Gerente de Marketing

    • Oct 2014 - May 2019
    • São Paulo

    Responsável pela gestão das linhas de suplementos alimentares Biosport USA, Innovative e Exel, desenvolvendo plano e ações de marketing, estratégias de distribuição, budget anual, acompanhamento de vendas, resultados e margem. Gestão estratégica das marcas como um todo desde o desenvolvimento de rótulos, campanhas de comunicação on e off line, ações de ponto de venda e de incentivo comercial. Responsável também pelo projeto de produção no Brasil das 3 marcas que até 2017 eram importadas da matriz americana.

• 

  Galgrin Group (corpoperfeito.com.br)

  • Rio de Janeiro

  • Category Manager Beauty, Health and Fitness

    • Jun 2010 - Oct 2014
    • Rio de Janeiro

    Responsible for the development of the company's new businesses and projects. Galgrin Group is a start up that belongs to the private equity fund Endurance Partners. I started at the company as Category Manager and later on got in charge of the international and domestic projects for the group as a New Business Manager.

• 

  O Boticário

  • Curitiba e Região, Brasil

  • Senior Product Manager

    • Nov 2009 - Jun 2010
    • Curitiba e Região, Brasil

    Directly responsible for the development and implementation of 3 new business models for the group. Project follow-up was done by the entire Group Board, as well as the Presidency and the Founder. Until that moment, O Boticário group was formed only by its 3,400 stores with the brand name. The group's goal was to expand its area of ​​activity to new retail store proposals and this project gave rise to The Beauty Box stores, Quem Disse Berenice e and Nativa Spa Stores. Zero base assembled projects, in partnership with the consulting firm Accenture. Active participation in various Consumer Panels and trips to different regions of the country to meet the franchisees team and understand their expectations and demands for new projects.

• 

  L'Oréal

  • Product Manager

    • Jun 1994 - Jun 2004