Experience

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  Húsasmiðjan

  • Iceland

  • Managing Director Retail Stores

    • Nov 2020 - Present
    • Iceland

    Húsasmiðjan is the leading hardware and home improvement chain in Iceland and a leading supplier for the construction industry. Húsasmiðjan operates 16 hardware stores all around the country in addition to 7 garden centers under the brand name Blómaval.

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  Reginn hf

  • Reykjavík, Iceland

  • Board Member

    • Mar 2018 - Present
    • Reykjavík, Iceland

    Reginn hf. is a facilities management company that invests in, leases out and operates commercial property in Iceland. Reginn was listed for the Iceland Stock Exchange in July 2012.

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  Brunnur Vaxtarsjóður slhf

  • General Member Board

    • Apr 2018 - Present

    Brunnur Vaxtarsjodur a 4 bn ISK Venture Fund that focuses on Icelandic start-ups and growth companies.

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  Svanni loan Guarantee Fund

  • Reykjavík Iceland

  • Board member - Chairman Of The Board

    • Sep 2017 - Present
    • Reykjavík Iceland

    Save award loans and loan guarantees to companies owned and directed by women. The fund is owned by the Ministry of Welfare, the Ministry of Industries & Innovation and Reykjavík City.

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  Norðlenska ehf

  • Akureyri, Nordhurland Eystra, Iceland

  • Board Member

    • Apr 2020 - Jun 2021
    • Akureyri, Nordhurland Eystra, Iceland

    Nordlenska Ltd,. is a production and marketing firm for agricultural products. The main production is lamb and sheep products, beef and pork. Nordlenska is one of the leading Companies in Iceland exporting lamb and sheep meat with main markets in Scandinavia and Europe.

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  Duty Free Iceland LTD.

  • Keflavík Airport, Iceland

  • Director of Retail

    • Apr 2018 - Jul 2020
    • Keflavík Airport, Iceland

    Duty Free Iceland operates five DF stores at Iceland´s International airport in Keflavik. Main challenges are restructuring the company and the implementation of the DFI's new strategy. Implementing a new course in management, sales, marketing and operations within a company with a turnover of over 13 billion ISK (100 million USD). Maximising conversion rate and the basket size of a fast growing and ever more diverse customer base, following a surge in tourism in Iceland. Meeting all these challenges within a conservative culture with a staff of 200, many of whom with a long relationship with the company.Left the company summer 2020 due to totally new strategy because of 99% fall in custumers.

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  Private Consultancy

  • Independent Consultant

    • Jan 2016 - Mar 2018

    Brand identity, operations, sales & marketing

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  iglo+indi Icelandic childrens wear brand

  • Iceland

  • CEO and owner

    • Mar 2011 - Jan 2016
    • Iceland

    Established in 2008, iglo+indi have grown to become the leading Icelandic children's fashion brand. Tinna Olafsdottir joined the company as CEO in 2011 after a previous tenure as a consultant to the company. Tinna managed the company's growth strategy and day to day business.Key milestones:• Built the brand identity and policy for retail in Iceland and wholesale worldwide.• Stragegy and tactics: key markets, sales- and marketing channels, pricing structure, product line, brand awareness, customer relations (wholesale- B2B and B2C customers, Corporate Social Responsibility and more.• Built two own physical stores in Iceland and an online store. • The brand is sold via wholesale in over 100 stores worldwide• Expanded the brand from two to six collections per season. • 85% of the collections produced by family owned factories in Portugal. • Warehousing and logistics in Portugal. • Grew the network from one international agent to four agents and two distributors.• Participated in two international trade shows annually.• Used mainly online marketing and PR to grow brand locally and internationally.• Upgrade and redesign of the brand & trademark including international registration. • Planning, financing and funding. • Three major grants from leading funds in Iceland in the field of innovation and design. • Fully financed the company in 2014 by issuing and selling new shares.

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  University of Iceland - Háskóli Íslands

  • Iceland

  • Teacher / Business Administration

    • 2011 - 2011
    • Iceland

    Strategy and Management

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  Baugur Group

  • Project & Portfolio Manager - Retail, Property & Insurance

    • Aug 2002 - Aug 2009

    RETAIL• Managed projects in cooperation with executive boards and boards of reatail companies owned by BG in Denmark, Sweden and Iceland. Including projects regarding inner and outer growth, brand building, co-operation with other retailers, cost cutting and planning.• Collaboration with the executive boards and boards of Magasin du Nord (2007-2009) and Illum (2007-2009) in Denmark.REAL ESTATE• Managed the re-financing and later sale of the real estate of Magasin du Nord and Illum to Atlas Ejendomme A/S (2005-2006).• Managed BG’s acquisition of Danish real estate company Atlas Ejendomme A/S. Worked subsequently in close collaboration with the board and executives in the restructuring of the company (2005-2006).• Managed investment and valuation projects with executives and boards of Stoðir Real Estate Fund (2004-2006) and Thyrping Real Estate Development ltd. (2004-2006).• Established Húsumsjón ltd., a company in the field of real estate management (2004).INSURANCE• Managed the BG acquisition of Allianz llp. (Iceland). Worked in close collaboration with the CEO on the growth plans of the company and subsequently of the sale to a third party.• Managed the BG acquisition of Vordur Insurance ltd. Worked in close collaboration with the exeutive board on operational improvement, brand management and outer growth and subsequent sale of the company.

  • DBH Stockholm AB: Board Member - Retail

    • 2007 - 2009

    SOUK Gallerian in Stockholm.

  • Day Birger et Mikkelsen: Board Member - Retail

    • 2007 - 2009

  • SD&R A/S: Board Member - Retail

    • 2007 - 2009

    Concessionaire for Top Shop & Oaisis in Denmark.

  • Trenor AB: Board Member - Retail

    • 2007 - 2009

    Concessionaire for Top Shop in Sweden.

  • Illum: Project Manager - Retail & Property

    • 2007 - 2009

    Retail and property in close partnership with the management team and owners

  • Atlas Ejendomme A/S: Project Manager - Real Estate

    • 2007 - 2009

    Refinancing, structure and sale on behalf of owners

  • Magasin du Nord: Project Management - Retail

    • 2007 - 2009

    Retail and property in close partnership with the management team and owners

  • Hagar hf: Board member - Retail

    • 2006 - 2009

    Leading retailer in Iceland with 57 stores

  • Akraland ehf: Board Member - Real Estate

    • 2005 - 2006

  • 101 Skuggahverfi hf: Board Member - Real Estate

    • 2005 - 2006

  • Húsumsjón hf: Board Member - Real Estate Management

    • 2004 - 2006

  • Hótel Búðir: Board Member - Hotel

    • 2004 - 2006

    Luxary Hotel in Iceland.

  • Iðandi ltd: Board Member - Retail & Restaurant

    • 2004 - 2006

    Chairman of the board. Project Development, funding and management in cooperation with the founding team.

  • Hard Rock Cafe Iceland: Chairman of the Board - Restaurant

    • 2004 - 2005

    Ís-rokk Ltd., the owner of Hard Rock Café Iceland

  • Allianz insurance Iceland: Board Member - Insurance

    • 2003 - 2005

  • Vörður Insurance: Board Member - Insurance

    • 2003 - 2005

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  Kaupthing Bank Luxembourg S/A

  • Luxembourg

  • Senior Account Manager

    • 2000 - 2002
    • Luxembourg

    Asset Management, mainly in foreign equity portfolio, for private customers.

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  Íslandsbanki

  • Iceland

  • Senior Account Manager

    • 1997 - 2000
    • Iceland

    Responsible for VÍB Bond Funds. Asset Management, mainly in domestic equity & bond portfolio, for institutional investors.