Experience

• 

  Seascape Beach Resort

  • Monterey Bay, CA

  • Director of Sales and Marketing

    • May 2013 - Nov 2019
    • Monterey Bay, CA

    Manage the Sales and Marketing for Seascape Beach Resort, Santa Cruz California's Premier 4 Diamond luxury resort, with 285 suites and beach villas and 17,000 sq ft meeting and banquet space, located on Monterey Bay.

• 

  Embassy Suites - Monterey Bay, CA

  • Monterey, CA

  • Director of Sales and Marketing

    • Jun 2011 - May 2013
    • Monterey, CA

    • Manage the Sales and Marketing for John Q. Hammon’s and Atrium Hotel’s upscale, full service 224 all suite hotel with 12,500 sq. ft. of meeting/banquet space that generates $13+MM in guest suite revenues. • Direct Reports – Director of Catering, Corporate Group and SMERF Sales Managers, Executive Meeting Managers (2), Group Rooms Manager and Administrative support personnel. • Leveraging E-Commerce, SEO and specialty niche marketing strategies. • Manage the sales efforts for the top Corporate National / Local accounts, FIT, and Contract accounts. • Member of the Monterey County CVB - Marketing Committee, and Monterey County Business Council.

• 

  InterContinental Hotels Group - Hotel Indigo - Sarasota, FL

  • Sarasota, Florida Area

  • Director of Sales and Marketing

    • Jun 2009 - Jun 2011
    • Sarasota, Florida Area

    • Managed Sales and Marketing for the new Award winning upscale full service 95-room boutique hotel with 1,500 sq ft space located in downtown Sarasota that generated $3.5 MM in room revenues. • Recipient of IHG’s 2010 Torchbearer Award. • Increased RevPar index by 29% and ranking to number 1 on STAR report. Repositioned hotel - implemented sales strategies to shift market share. • Leveraged E-Commerce, SEO and specialty niche marketing strategies. • Developed and managed Group Sales Manager. Managed sales efforts for local Corporate accounts. • Active member of the Sarasota CVB’s Public Relations Committee, and Downtown Hotel Council.

• 

  Embassy Suites - Orange County, CA

  • Director of Sales & Marketing

    • Apr 2007 - Jul 2009

    • Managed Sales and Marketing for an upscale full service 300-suite hotel with 10,000 sq. ft. of meeting and banquet space.• Responsible for generating $15+ MM in suite Sales and repositioning the hotel following a $6+ MM suite renovation. Instrumental in significantly increasing ADR and RevPar Indexes by 24%: o Grew Local BT Accounts YOY by 14.44% (for 4,453 suite nights and $590,037+ revenue) and National BT Corporate accounts YOY by 12.05%. o Largest account increase - Ingram Micro 2008 YTD 6,075 suite nights and $780,500 revenue vs. 211 suite nights and $26,959 in 2007. • Participated in Embassy Suites Southern California Marketing Coop. • Nominated for 2008 Embassy Suites DOSM and Hotel Sales Team of the Year.• Completed Embassy Suites DOSM Leadership Certification - July 2007.

• 

  Marriott International - Orange County, CA

  • Area Director of Sales & Marketing

    • 2005 - 2007

    • Managed Sales and Marketing for Marriott’s two hotels in Huntington Beach / Fountain Valley, the Residence Inn (150 suites) and Courtyard (122 rooms) properties. • Exceeded budget – generated $11+ MM in total room sales for the two hotels. • Strategized daily with Marriott’s Orange County Cluster Revenue Management Team to maximize revenues.• Collaborated with Marriott’s Orange County Global Sales and Event Booking Center, National Sales and Alliance Account Directors and Central Reservations Offices to increase bookings, generate revenue and cross-sell Marriott properties. Maintained maximum exposure and productivity on all distribution and booking channels.

• 

  Embassy Suites - Wilmington, DE

  • Director of Sales & Marketing

    • 2004 - 2005

    • Managed the Sales, Marketing and Catering teams for an upscale full service 154-suite hotel with 10,000 sq. ft. of meeting and banquet space, located adjacent to the University of Delaware’s campus. • Directed Sales and Marketing and serviced the hotel’s top accounts (W.L. Gore and University of DE).• Assisted with the pre-opening Sales and Marketing efforts for the new Homewood Suites-Newark property, a 94-suite extended stay hotel located adjacent to the Embassy Suites.

• 

  Marriott International - Biscayne Bay, Miami, FL

  • Director of Sales & Marketing

    • 2003 - 2003

    Managed Sales, Marketing and Catering at the Biscayne Bay Marriott Hotel, a 600-room luxury high rise hotel with 25,000+ sq. ft. of meeting space and a 220-slip marina that generated $22+ MM in annual guest room revenue, and $10.5 MM in F&B revenue.• Managed and directed all group Sales, Marketing and Catering Teams (11 FTEs), and their activities.• Interfaced and worked collaboratively with Marriott’s Miami Event Booking Center, National Sales and Alliance Account Directors, Southeastern Florida Global Sales Office and Central Reservations Offices to increase bookings, generate revenue and cross-sell Marriott properties.

• 

  Interstate Hotels & Resorts - Sheraton Fisherman's Wharf, San Francisco, CA

  • United States
  • Hospitality
  • 700 & Above Employee

  • Assistant Director of Sales & Marketing

    • 2002 - 2003

    Managed the Sales staff at the Sheraton Fisherman’s Wharf in San Francisco, a Four Diamond 530-room luxury resort hotel that generated $28+MM in annual guest room revenue.• Managed and directed the Sales team - Director of Transient Business Travel, Director of International Tour & Travel, Sales Managers for the Federal & State Government and National & State Association markets. Interfaced with the Director of Catering. • Achieved 165% of assigned booking goal. Received ADOS Award for Northern CA at Annual Sales Rally. • Collaborated with Starwood’s GSO’s / National Account Directors to increase bookings and generate revenues.

  • Regional Director of Sales & Marketing

    • 2002 - 2002

    Prior to Interstate’s merger, recruited and hired as Regional DOSM. Recruited, trained and directed each property’s Sales team and established and managed their sales and productivity goals. Strategized with the Area Director of Revenue Management.

• 

  Vista Host - Pittsburgh, PA

  • Regional Director of Sales & Marketing

    • 1998 - 2002

    Home-office based in Pittsburgh, PA. Managed and directed all Sales and Marketing initiatives for 12 Vista Host properties (Hilton, Marriott, IHG and Choice) totaling 1400 guest rooms / suites and meeting space that generated $36+MM in annual room revenues.• Recruited and managed 17 direct reports – Area DOSM, DOSMs, DoC, and their teams. • National Account Manager for RFP Express – liaison for four hotel management companies with 125+ properties. • Vista Host annual awards received by hotels and sales directors in my region: o Hotel of the Year and Director of Sales and Marketing - 1999 and 2000. o Highest Penetration and Yield Indexes, and Customer Service Excellence Awards. o Personally received the 2000 Special Recognition Award for achieving the highest increases in RevPar, Occupancy, ADR and Room Revenues.• Directed transition teams during hotel openings and acquisitions – recruited and trained new DOS’s.

• 

  Kratsa Properties - Pittsburgh, PA

  • Regional Director of Sales & Marketing

    • 1996 - 1997

    Managed and directed all Sales and Marketing initiatives for an independent Hotel Developer / Management Company with a portfolio of 30+ hotels that generated $52 MM in annual revenues. Reported to the CEO / Owner and counseled investors on new business development including acquisition strategies and overall market analysis.• Developed and managed the execution of all Sales strategies and Marketing initiatives for 30+ properties located in metropolitan, suburban, airport and resort areas. • Responsible for recruitment, staffing and management of General Managers and Directors of Sales.

• 

  Davidson Hotel Company - Embassy Suites, Pittsburgh, PA

  • Director of Sales & Marketing

    • 1991 - 1996

    Managed and directed the Sales and Marketing efforts for the new Embassy Suites Hotel - Pittsburgh International Airport with 223-suites and 10,000+ square feet of meeting / banquet space. Generated $15MM in annual revenue.• Managed Sales, Catering, Convention Services, and Reservations departments with 10 direct reports.• AWARDS - Hotel of the Year, Sales Team of the Year, and Most Customer Focused Hotel from Davidson Hotel Company and Embassy Suites. • Appointed to Management Company’s Task Force to lead transition teams during new hotel acquisitions.