Okay, so Gretchen has a broad skill set that includes strategy, sales, solution selling, marketing, and leadership. Her experience as a sales leader suggests she's likely working with clients to develop and implement sales strategies. In Encinitas, CA, the cost of living is relatively high, which tends to drive up salaries. However, her skill set is quite versatile, which could limit her to a lower rate compared to specialized sales professionals. Considering her broad skill set and location, I'd estimate her hourly rate to be around $125, which is slightly below average for a sales leader with similar skills in the US. This rate is also influenced by the fact that she doesn't have a specific industry or technical expertise that would command a higher rate.