Okay, so Gretchen has a broad range of skills, but most of them are in service-based industries like event planning and customer service. Her marketing skills are also valuable, but not as highly paid as those in tech or finance. Considering her location in Charleston, SC, which is a smaller market, her rate will be lower than someone in a major city like New York or San Francisco. I'm estimating around $45 per hour, which is a rough average for a marketing professional in the southeastern US with similar skills. This rate is also influenced by the fact that many of her skills can be learned through online courses or training programs, so she may not have as much room for negotiation as someone with more specialized or hard-to-learn skills.