Experience

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  Roger That

  • Greater Boston Area

  • Principal Content Writer

    • Nov 2015 - Present
    • Greater Boston Area

    Designing smart, creative content programs that continuously engage all buyer profiles across all communications channels.

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  Penguin Strategies

  • Managing Editor

    • Jun 2015 - Nov 2015
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  nDash Marketing

  • Natick, MA

  • Managing Editor

    • Apr 2015 - Nov 2015
    • Natick, MA

    Responsible for ensuring that all content created meets the nDash standards for marketing excellence and aligns with the strategic goals of our clients worldwide

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  Empirix

  • Public Relations & Marketing

    • Apr 2010 - Nov 2013

    Improved visibility with key analysts, reporters and customers as Empirix pioneered Big Data solutions that leveraged existing mobile and telecom technologies • Provided strategic direction and day-to-day management of PR/AR activities utilizing groundbreaking thought leadership ideas, sponsored...

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  Eye for Style

  • Creative Director

    • Nov 2008 - Apr 2010

    Designed and launched an original line of Swarovski ready-to-wear jewelry to drive online sales• Leveraged social media and online fashion forums to promote sales• Created a Facebook advertising program which increased revenue by 30%• Utilized Google analytics to improve SEO and mine for new cust...

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  Envox Worldwide

  • Marketing Communications

    • Sep 2000 - Nov 2008

    Developed the market for next-gen, open-standards, VoIP-based communications solutions across multiple industries and sales models •Developed corporate messaging platform to educate prospects, partners and media contacts on a new communications technology and its benefits•Managed the communicatio...

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  HTI Voice Solutions

  • Manager, Marketing Communications

    • Sep 1994 - Sep 2000

    Reported directly to the president to manage the strategic direction and daily execution of all corporate marketing and lead generation activities• Devised a sophisticated CXO-level direct marketing campaign to generate leads for the company’s newly available online banking solutions• Formulated ...

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  Boston Advanced Technologies

  • Manager of Marketing & External Contracts

    • Jan 1991 - Sep 1994

    Launched disruptive products into the petrochemical, medical and defense markets featuring the company’s novel spectroscopic analysis technology • Gained important press coverage in Business Week, The Wall Street Journal and key industry publications to validate the company’s offerings• Oversaw ...