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Greta Lindberg
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English -
- Event Management
- Marketing Communications
- Leadership
- Public Speaking
- Social Media
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Bio
Credentials
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AI and the Workforce: A Deep Dive with Aneesh Raman and Alex Swartsel
LinkedInApr, 2024- May, 2026 -
Emerging Leader Foundations
LinkedInFeb, 2024- May, 2026 -
Create an Inclusive Work Culture
LinkedInAug, 2023- May, 2026 -
Cultivating Cultural Competence and Inclusion
LinkedInAug, 2023- May, 2026 -
Develop Interpersonal Skills for Inclusive Workplaces
LinkedInAug, 2023- May, 2026 -
Driving Change and Anti-Racism
LinkedInAug, 2023- May, 2026 -
How to Support Colleagues from Underrepresented Groups
LinkedInAug, 2023- May, 2026 -
Inclusive Mindset for Committed Allies
LinkedInAug, 2023- May, 2026 -
Sustainable Employee Engagement
LinkedInAug, 2023- May, 2026 -
Attracting, Hiring, and Working with Gen Z
LinkedInJul, 2023- May, 2026 -
Be the Manager Who Fights for Their Team
LinkedInJul, 2023- May, 2026 -
Building Resilience as a Leader
LinkedInJul, 2023- May, 2026 -
Establish a Meaningful Workplace Culture
Bernard HealthJul, 2023- May, 2026 -
Improving Your Mental Health at Work
LinkedInJul, 2023- May, 2026 -
Speaking Confidently and Effectively
LinkedInJul, 2023- May, 2026 -
The Future of Work: The Necessary Skills of Your Future Workforce
LinkedInJul, 2023- May, 2026 -
The Power of Visualization to Enhance Performance and Well-being
LinkedInJul, 2023- May, 2026 -
Tips for Learner Engagement
LinkedInJul, 2023- May, 2026 -
Interpersonal Communication
LinkedInJun, 2023- May, 2026 -
Well-Being in the Workplace
LinkedInJun, 2023- May, 2026 -
Adult Mental Health First Aid
Mental Health First Aid (MHFA) EnglandDec, 2022- May, 2026
Experience
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United Kingdom
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Biotechnology Research
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700 & Above Employee
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Engagement & Wellbeing Manager
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Jan 2022 - Present
• Leads various projects with the aim of improving the employee experience, engagement and wellbeing for employees at Abcam. • Ensures effective measurements of employee engagement globally and is the super user for any digital engagement products used. • Drive insights from engagement platform, Peakon, and work closely with HR and leaders across the organization to identify gaps, and develop recommendations and strategies to facilitate positive employee engagement. • Collaborating with our workplace, Internal Communications and Reward teams to develop and implement the Wellbeing Strategy, so that there is a holistic view of health and wellbeing globally. This includes making sure our total reward proposition and the environments created, support our overall approach to wellbeing and allow our teams to thrive. • Establish and leads the Mental Health First Aiders, 60 certified global staff trained to identify, understand and respond to signs of mental illness and substance use disorders. • Manage the budget for Wellbeing and ensure quality delivery of wellbeing services and interventions.• Facilitate and deliver global wellbeing and engagement campaigns and activities, working with the Wellbeing champions and communication and design teams.• Work in partnership with the Heads of HR to enable line managers and senior leaders to understand and respond to wellbeing requirements. • Works closely with the Head of Diversity and Inclusion and Employee Resource Groups (ERG)’s to ensure equality, diversity and inclusion is embedded in our wellbeing strategy and initiatives.• Maintains awareness of external trends and developments, and changing circumstances, and adapt the Wellbeing Strategy as appropriate.• Leave coverage for the Head of Diversity and Inclusion, responsible for management, alignment of Abcam's 7 Employee Resource Groups (ERGs)
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Tradeshow Manager
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Jan 2019 - Jan 2022
• Responsible for managing global trade shows and exhibitions while achieving 60% new customer acquisition and profit goals. • Manages overall strategy, messaging, creative aspects, and budget providing a memorable booth brand experience anywhere in the world. • Develops new prospects and interacts with existing consumers to increase sales and brand awareness, generating new business growth. • Executes the trade show strategy, designing virtual events strategy ensuring a strong presence in the digital life science community. • Generating brand awareness and a positive consumer journey by producing multi -touch platforms with digital assets, resources, and micro sites serving our consumers and allowing them to discover more, faster. Primary Accountabilities:• Develops and distributes pre- show plan, results, and post show communications• Collaborates with business leaders and Marketing Communications to develop objectives/messaging and position at shows• Measure and report on ROI metrics for all activities• Lead and negotiate sponsorship and speaking opportunities with tradeshow producers• Manage lead scoring with appropriate departments• Contribute to our online community in virtual events creating avenues for relevant content around on-going events• Manage 3rd party virtual events reflecting core tradeshows online driving traffic and new leads to maximize conference exposure
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Charles River Laboratories
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Wilmington, MA
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Senior Events Specialist
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Oct 2016 - Jan 2019
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Wilmington, MA
Coordinate the Safety Assessment Global trade show schedule and related activities for both small and large trade shows. Lead pre-show planning meetings to build objective-focused plans. Execute and evaluate events. Essential Functions: • Research and recommend trade shows for CR participation. • Build and manage trade show plans; identify event objectives within show budget.• Perform related activities for both small and large trade shows, including interfacing with vendors and biomedical organizations to achieve successful show results. Manage all aspects of booking, preparation for and rollout of CRL Research Models and Services and Endosafe Businesses.• Manage arrangements for CR and CR-sponsored attendees of trade shows.• Evaluate trade show involvement, effectiveness of displays, ROI, etc. and make recommendations for changes/improvements to Senior Event Manager.• Research creative ways to promote CR within the industry.• Mentor appropriate team members on small academic biofaires.• Train new Sales team members on the internal trade show processes.• Participate in regional professional organizations.
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Imprivata
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Lexington, MA
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Trade Show Specialist
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Sep 2015 - Oct 2016
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Lexington, MA
Responsible for handling all aspects of trade show and exhibition management to contribute to the overall marketing goals. Manages the planning and production for the regional shows and support several national trade shows including the marketing strategy, budget, design, layout, promotion items, marketing materials, vendor management and onsite execution.Essential Functions:• Execute tradeshow promotional plans intended to maximize company exposure and produce sales leads. This will include developing objectives and strategies for the overall effectiveness and execution of marketing events• Manage and execute trade show logistics for regional shows and larger industry events• Organize and direct the preparation for pre-planning, staffing, show services, accommodations, on-site service, shipping, technical services, and evening activities• Conduct post-show wrap up and paperwork• Manage the budget, including managing POs, invoices and monitoring overall event budget within in total marketing budget• Manage and monitor booth set-up, lead capture and other onsite logistics• Measure ROI and monitor against goals and objectives• Negotiate agreements with outside special events service providers and subcontractors to ensure lowest cost and highest quality of service• Work with the product marketing and promotion team to optimize event and associated campaign effectiveness• Develop/maintain business relationships with trade associations/partnerships• Provide occasional support for corporate events, such as the company and sales meetings
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Nuance Communications
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Burlington, Massachusetts
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Trade Show Specialist
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Oct 2012 - Sep 2015
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Burlington, Massachusetts
Responsible for executing tradeshows and events in support of strategic marketing initiatives for all of Nuance’s Divisions. This includes planning, executing and coordinating administrative aspects of Nuance’s exhibits at national and state conferences and partner events. Also responsible for tracking and managing the costs of conferences and events to meet budget expectations, formatting tradeshow leads, and analyzing conference success. •Execute and coordinate Nuance’s presence at national, government and state level tradeshows annually.•Work with Finance to obtain approvals and submit exhibit/sponsorship applications and payment.•Order show services and appropriate exhibit properties and graphics. •Work with travel department to secure housing for Nuance attendees.•Provide exhibit staff with detailed show itinerary.•Create and manage demo appointment schedule for major tradeshows.•Track appointment responses and provide reporting.•Source locations, negotiate with vendors, and coordinate customer events. •Create invitation messaging.•Manage/track RSVP's.•Communicate with sales to keep them informed of event/progress.
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TechTarget
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Newton, Massachusetts
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Editorial Events Associate
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Apr 2010 - Oct 2012
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Newton, Massachusetts
• Responsible for the pre-event and on-site planning and coordination for over 200+ International Seminars, Conferences and Summits.• In charge of setting timeline and workflow for all conferences and editorial road shows, as well as virtual events.• Manages speaker deliverables for events, including presentation, speaker contract negotiations, travel and reimbursement process.• In charge of the Editorial Events Social Media initiative, successfully leading pre-conference Tweet Chats, on-site Tweet Up’s and other social media campaigns.• Updates and maintaining session and speaker information for conference websites.• Coordinates all speaker-related expenses and managing expenses against budget.• Creates and manages conference collateral including; signage, website and proceedings. • Manages on-site execution including room setup, A/V needs, registration, speaker introduction and vendor showcase.• Oversees the review process of all presentations for each event.
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Proskauer Rose LLP
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Boston, MA
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Business Development Administrative Assistant
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Sep 2007 - Sep 2009
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Boston, MA
• Planning and Executing of Business Development events and meetings.• Marketing mailing list coordination and development through contact relationship management database.• Preparing of client RFPs, pitch books, brochures, and other marketing collateral. • Updating exterior webpage marketing materials, bios, articles and alerts. • Working with partners to gather information for quarterly/annual industry surveys and league tables.• Budgeting and billing contact for practice group specific business development expenses.• Events: coordinate logistics for in-house and international events, sponsorships, and executive conferences.
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Children's Hospital Boston
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Waltham, MA
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Administrative Coordinator /Ambulatory Services Rep.
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Sep 2006 - Sep 2007
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Waltham, MA
• Communicated with physicians and assist with patient relations.• Assisted in a promotional community events.• Created and maintained tracking documents for products sold and distributed.• Performed office administrative tasks, such as answering phones, ordering supplies, and scheduling appointments.• Trained in customer service, scheduling software and billing.
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Assumption College
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Worcester, MA
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Student Caller
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Sep 2004 - Jun 2006
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Worcester, MA
Promoted campus events including President's Council Dinner, Alumni Reunions and various alumni events.Trained in cold calling the community to negotiate pledges as well as informing alumni about current campus events.
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North Shore Medical Center
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Salem, MA
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Public Relations & Marketing Intern
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Jun 2005 - Aug 2005
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Salem, MA
• Composed press releases, media alerts and calendar announcements that were published in local media.• Monitored media daily and prepared weekly news clippings for hospital board members and senior leadership. • Developed and pitched story ideas to both print and broadcast media.• Designated as media contact for after-hours media inquires.• Created biographies for members of senior management team.• Compiled and generated a database for monthly advertising costs and expenditures.• Staffed special events including Children’s Hospital Centennial Celebration, Annual Cancer Walk, and local community health fairs.• Organized and assisted with direct mail pieces and marketing collateral.
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Education
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2002 - 2006Assumption University
Bachelor of Arts, Organizational Communications -
1999 - 2002
Winchester High School
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