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Bio

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Gregory Floberg is a seasoned professional with extensive experience in fundraising, public relations, event management, and construction management. He has worked with various organizations, including Lowe's Home Improvement, Public Relations Consultant, Project Healing Waters Fly Fishing, and more. With a strong educational background in marketing, Floberg has developed a unique blend of skills that enable him to excel in multiple roles.

Experience

    • Sales Specialist

    • Sales Specialist
      • May 2012 - Present
      • La Plata, MD

      Assist contractor's, DIY's and other customers with their home building and home improvement needs. Specializing in window, door, molding and other products needed to complete a project.

    • Marketing and Public Relations Specialist
      • 1983 - Jun 2012

      I can help you meet your goals. Marketing, writing, fundraising and construction management.Marketing, Event and trade show management, Fundraising, Direct Mail Solicitation, Grant Writing, Event write-ups, How-To construction and remodeling projects, press releases and more. Give me a call at 301.643.8481 or send me an e-mail at [email protected].

    • Programs and Support Manager
      • Mar 2010 - Dec 2011
      • La Plata, MD

      Program management and analyst. Responsible for metrics. Grant writing, public relations, fundraising (CFC, special projects and events), press releases, writing policy and procedures.

    • Director of Development and Public Relations
      • Feb 2006 - Sep 2009

      Responsible for raising nearly $485,000 annually to fund operations, programs and maintenance for the320 acre camp for children with special needsDeveloped marketing strategy and promotional materials that resulted in sustained growth and revenues needed to support the camping programs for children diagnosed with diabetesEmbraced technology to create on-line camper registration that saved resources and streamlined the operationPerformed grant writing that generated over $100,000 annually Managed capital improvement construction projects costing nearly $500,000 Secured $300,000 from the State of Maryland (bond bill) and another $150,000 from the Charles County Government to install a new septic systemManaged direct mail solicitations that produced a five percent response rate with an average donation of $50Produced annual fundraising gala that increased event income 66 percentCreated and constructed the LCM Patriot's Circle, buy-a-brick program, that created $30,000 in revenues in two yearsHandled public relations, produced newsletters and made presentations

    • Director of Community Outreach and Development
      • Mar 2002 - Dec 2005

      Managed public and media relations for Hospice and the Friends of Hospice Foundation that increased visibility, name recognition and annual donations.Participated in Foundation fundraising activities that raised nearly $120,000 annuallyPrepared testimony and coordinated a grass roots campaign for palliative care end of life issues and maintain the certificate of need in Charles CountySupervised administrative/IT staff and worked with volunteersPrepared and managed development budgetCreated a new corporate image, designed marketing materials and web siteMade presentations to community based organizations and participated in third party fundraisers and trade showsInitiated a direct mail campaign along with grant writing that generated program fundingProduced annual reports and newsletters

    • Director, Membership Develpment and Retention
      • Jun 1997 - Dec 2001

      Director, Membership Development and RetentionCreated and managed the association's membership recruitment and retention strategyCultivated relationships with industry leadersSupervised IT staff and improved the membership processing and data entry quality controlCoordinated fulfillment of requests from members and prospects and prepared written correspondenceDeveloped promotional materialsTraveled regularly to participate in trade shows and meet with members/prospectsCreated a direct mail member acquisition campaign and referral program

    • Director, Membership Affairs
      • Dec 1994 - Jun 1997
      • Washington, DC

      Managed national membership recruitment and retention campaigns, including member get a member acquisition and recognition efforts, chapter development and data base managementConsistently exceeded membership growth and retention goals - and increased membership by nearly 9,000 Development outreach and recognition programsInitiated a direct mail recruitment campaign for new members and personalized retention appeals

    • United States
    • Non-profit Organizations
    • 200 - 300 Employee
    • National Marketing Director
      • Oct 1983 - Nov 1994

    • National Marketing Director
      • Jan 1992 - Jan 1994

    • National Membership Director
      • Jan 1988 - Jan 1992

      Responsible for all aspects of membership recruitment and retention, Post development and annual Post revalidation efforts.Increased membership by 33 percent, which improved revenues by $225,000 annuallyManaged member and prospect data base and coordinated with IT staffDeveloped non-dues, affinity revenue sources, Streamlined and increased the efficiency of membership processing by introducing bar code scanning and NCOA address updatesWorked with volunteersCreated member recognition programsResponsible for annual convention registration , credentials and election of officers

    • National Programs Director
      • Jan 1985 - Jan 1988

      Managed and enhanced all volunteer and youth programsServed as National VAVS Representative (Veterans Affairs Voluntary Service program)

    • National Membership Outreach Coordinator
      • Jan 1983 - Jan 1985

      Developed and managed the outreach program, which included staff management, public relations, community outreach, veterans' claims assistance and processing, RV maintenance, budget management and membership recruitment activities. Was an accredited service officer.

    • Owner
      • Jan 1977 - Jan 1983

      Hands-on management of the construction of new houses and remodeling projects. Involved with every detail of the construction process. Prepared estimates, RFPs, supervised crew of carpenters and concrete workers, hired and coordinated with subcontractors, material suppliers, bankers, Realtors, attorneys, prospective home buyers, homeowners, inspectors and government agencies. Handled risk management, landscaping and construction financing.

    • Medical Eligibility Clerk
      • Jan 1975 - Jan 1977

    • Aircraft Control & Warning Operator
      • Jan 1970 - Jan 1974

Education

  • 1982 - 1982
    Thornhill University
    Bachelor of Art, Marketing
  • 1969 - 1982
    Minnesota State University Moorhead

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Fundraising Public Relations and Communications Event Services Construction Nonprofit Organization Management Marketing and Advertising”

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