Experience

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  Embrace Boston

  • Boston, Massachusetts, United States

  • Director, Digital Strategy & Production

    • Dec 2020 - Present
    • Boston, Massachusetts, United States

    • Lead creative initiatives, manage digital platforms, and cultivate partnerships to amplify organizational impact. Oversee multimedia content production and digital strategy to advance the mission of racial justice and equity• Lead conceptualization, development, and production of multimedia content• Collaborate with internal teams and external partners to ensure alignment with organizational goals• Manage the entire production process, from planning to distribution• Develop and implement comprehensive digital strategies to expand reach and engagement• Utilize data analytics to inform content creation and distribution tactics• Stay updated on emerging trends and best practices in digital marketing and advocacy• Optimize the organization's website and social media channels for user engagement• Plan and schedule content, monitor conversations and manage online community• Integrate digital strategies into broader organizational initiatives• Cultivate partnerships with influencers and media outlets to amplify messaging• Establish key performance indicators to measure digital efforts' effectiveness• Monitor and analyze metrics to track progress and report outcomes to stakeholders• Collaborate with partners to acquire talent for organizational activations• Advise on budgetary needs and cultivate relationships with artists• Acquire, document, and interpret materials relevant to the organization's mission• Conceptualize and produce engaging digital narratives highlighting impact within the community.

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  KillerBoomBox.com

  • Greater Boston Area

  • Co-Founder

    • Apr 2011 - Present
    • Greater Boston Area

    Oversaw content creation for newly launched urban multi-platform media company. Lead the recruitment of writers and acquisition of publication materials, approved revisions and set production schedules and priorities. Planned and created social media marketing strategy. Represented the company and participated in televised debates around pop culture and urban music issues. Worked with guest writers (many of whom lacked formal training in writing) to organize and refine articles.*Winner of Improper Bostonian's Boston Best Awards 2016*Member of Future Boston Alliance's #AccelerateBoston Class of 2013*Resilient Communities/Resilient Families & Center For Women & Enterprise's Fall Business Plan Pitch Contest Runner Up

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  Berkshire Bank

  • United States
  • Banking
  • 700 & Above Employee

  • Marketing Content Manager/Brand Manager

    • Feb 2020 - Dec 2020

  • Storefront Project Manager

    • May 2019 - Feb 2020

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  Freelance

  • Freelance Writer

    • Oct 1995 - Feb 2020

    Research, write and edit feature articles, interviews, essays, reviews, blogs, editorial pieces, press releases, biographies and creative print/radio advertising copy for a wide number of outlets. Projects include:• Authored front page articles, reviews and other writing assignments for print and web publications including The Boston Globe, Boston Phoenix, XXLmag.com, Metro Newspapers US, Boston.com, Examiner.com, Performer Magazine• Featured columnist on Boston’s Urban nightlife for online publication Examiner.com• Maintain blogs for multiple local websites including ThatsMajor.info• Created and edited copy for radio and print advertisements for a multicultural communications firm. • Invited to several radio programs to speak on Pop culture and entertainment.• Hosted and acted as MC for several special events, concerts and music showcases.

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  XXL

  • News Writer

    • Apr 2014 - Aug 2014

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  Bay State Banner

  • Managing Editor

    • Feb 2013 - Jun 2013

    Edited, rewrote, and proofread all articles for Boston's weekly newspaper for the black community. Wrote reviews, feature stories and interviews for a weekly readership of 30,000. Lead the recruitment of writers and acquisition of publication materials, approved revisions and set production schedules and priorities. Planned and executed social media marketing strategy. Worked with guest writers (many of whom lacked formal training in writing) to organize and refine articles.

  • Deputy Editor

    • Sep 2012 - Feb 2013

    Edited, rewrote, and proofread all articles for Boston's weekly newspaper for the black community. Wrote reviews, feature stories and interviews for a weekly readership of 30,000. Worked with guest writers (many of whom lacked formal training) to organize and refine articles. Supported the recruitment of writers and acquisition of publication materials, approved revisions and set production schedules and priorities.

  • Copy Editor

    • Jun 2012 - Sep 2012

    Edited, rewrote, and proofread all articles for Boston's weekly newspaper for the black community. Worked with guest writers (many of whom lacked formal training in writing) to organize and refine articles.

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  ThatsMajor.info

  • Principal

    • Aug 2009 - Apr 2011

    Prepared and supervised the implementation of the group’s strategic communications plan. • Write and edited reviews, interviews and editorial pieces for the company’s blog.• Produce and direct video content for the website, including serving as on-camera host at interviews to artists and other music industry personalities.

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  Downtimeonline.net

  • Editor In Chief

    • Jul 2002 - Sep 2007

    Edited, rewrote, and proofread all articles for Boston’s leading urban lifestyle website targeting urban professionals. Lead the recruitment of writers and acquisition of publication materials, approved revisions and set production schedules and priorities. Worked with guest writers (many of whom lacked formal training in writing) to organize and refine articles.

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  Comtel

  • Key Grip

    • Feb 1996 - May 1999

    Prepared and maintained equipment for use on set. Coordinated transportation of crew and equipment on shoots around USA.

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  Fever Magazine

  • Greater Boston Area

  • Editorial Staff

    • Nov 1995 - Jan 1997
    • Greater Boston Area

    Authored a variety of articles and music reviews for a local Hip-Hop monthly magazine. Responsible for developing and maintaining contacts with record companies and PR firms. Assisted with editorial functions including final editing of articles.