Experience

• 

  Two Rivers Marketing

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • PR and Content Strategy Director

    • Jan 2021 - Present

    I work closely with client and internal teams to develop and execute multi-channel marketing and communications strategies aimed at helping clients meet business objectives. As director, I lead content strategy, content creation and public relations efforts. I manage a team that performs media relations and also creates a large and diverse amount of content, including digital, social media, marketing collateral, public relations, video, paid media, email, and much more. Other core duties include account leadership, client relationship building and measurement/providing strategic recommendations based on metrics.

  • Strategic Communications Manager

    • Mar 2019 - Jan 2021

    My primary responsibilities included developing marketing and communications plans, strategic planning, content strategy, content development, client relations, media relations, and managing and mentoring team members. I also worked with associates in other disciplines to ensure the quality of our overall work and client satisfaction.

  • Public Relations Supervisor

    • Apr 2017 - Mar 2019

    As a PR supervisor I took on a larger leadership role both internally and with clients. I became more involved in developing annual plans, writing proposals, budgeting, overseeing content strategy and creation efforts, and supervising other associates. I also continued to create content for clients across numerous platforms and formats.

  • Public Relations Executive

    • Sep 2014 - Apr 2017

    In this role I served as the primary content creator for several clients, performed media relations and managed projects. Content creation projects included blogs, case studies, white papers, infographics, social media, magazine articles, e-newsletters, direct marketing campaigns, news releases, video, producing and hosting podcasts, webinars, PPT presentations and more.

• 

  Gazette Communications

  • Reporter

    • Jul 2006 - Sep 2014

    I covered local government and the Iowa City Community School District out of the Gazette's Iowa City office. I also took on general assignment duties as needed and did a few TV stories.

• 

  Iowa City Press-Citizen

  • Iowa City, Iowa Area

  • News Reporter

    • Sep 2005 - Jul 2006
    • Iowa City, Iowa Area

    I was the higher education reporter for the daily newspaper in Iowa City, Iowa, home to the University of Iowa.

• 

  Mankato Free Press

  • Mankato, MN

  • News Reporter

    • Jan 2005 - Sep 2005
    • Mankato, MN

    I was the local government reporter for the daily newspaper in Mankato, MN.

• 

  Cityview

  • Des Moines, Iowa Area

  • Staff Writer

    • Oct 2003 - Jan 2005
    • Des Moines, Iowa Area

    I was a staff writer for the alternative newsweekly in Des Moines.