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Gregg Dearth profile image

Gregg Dearth

Partner at Catalystics Marketing LLC
Intro Book
Seasoned marketing professional with 40+ years of experience in advertising, marketing, and public relations.
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Location
Norwalk, Connecticut, United States, US
Skills
  • Advertising
  • Marketing
  • Social Media
  • Integrated Marketing
  • Marketing Communications
  • Show all
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Bio

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Gregg Dearth is a seasoned marketing professional with 40+ years of experience in advertising, marketing, and public relations. He has held senior roles at top agencies, including Leo Burnett, BBDO, and Marsteller Advertising, and has worked with prominent clients such as Delta Air Lines and United Airlines. He has a strong background in marketing strategy, corporate communications, and digital media.

Experience

  • Catalystics Marketing LLC
    • Greater New York Area
    • Partner
      • 2012 - Present
      • Greater New York Area

      Catalystics Marketing LLC is a consultancy specializing in the application of new media and technology to achieve marketing goals. Whether it's building consumer communities through social media, or driving brand stature through innovative mobile services, Catalystics marries experienced marketing skills with leading edge technical insight to give marketers more efficient and effective ways of selling.

  • On Demand Real Time, LLC
    • Co-Founder
      • 2008 - 2011

      Instant video replay of sports action to mobile phones

  • The French Culinary Institute
    • VP of Communications
      • Jan 2004 - Jan 2005

      Responsible for marketing and sales at one of the nation's most prestigious culinary institutions

  • Marsteller Advertising
    • Chief Creative Officer
      • Oct 1996 - Dec 2003

      Part of Burson-Marsteller, a Young & Rubicam company. Responsible for creating corporate, B to B, and issue advocacy advertising, as well as corporate identity work for clients of this major New York agency, including NEC, Entergy, Hoechst Marion Roussel, LG, United Airlines, Norfolk Southern, U.S. Steel.

  • BBDO South
    • Executive Creative Director
      • Jan 1987 - Dec 1994

      Led all advertising for Delta Air Lines during their greatest period of growth and profitability. Created advertising for Delta that is in the AAF's Advertising Hall of Fame. Also led creative for Wachovia Bank among others.

  • Cunningham & Walsh Chicago Inc.
    • Executive Creative Director
      • 1978 - 1985

      Rose from Associate Creative Director, to Creative Director, then Executive Creative Director at this Top 5 Chicago advertising firm. Led creative efforts on the $100 million plus advertising account of Brown & Williamson, as well as WBBM-TV, Skil, and others.

  • Leo Burnett
    • Associate Creative Director
      • 1975 - 1977

      Worked in Charlie Blakemore's group, with Carol Williams, Ron Condon and many others. Helped recruit Larry Moss and John Immel to the agency.

  • J. Walter Thompson
    • Copywriter
      • 1970 - 1974

Education

  • 1965 - 1970
    University of North Carolina at Chapel Hill
    AB in English and Radio, TV and Motion Pictures with Honors in Writing
  • 1961 - 1965
    Cranbrook School
    High School Graduate
  • 1960 - 1961
    Quarton School
  • 1959 - 1961
    Middlesex Jr. High

Suggested Services

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Industry Focus. “Marketing and Advertising”

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