Okay, let’s tackle this. So Gregg Ammons has coaching experience as a Coach at Trinity Christian, which is a decent starting point. Skills like teaching, executive coaching, public speaking, leadership development, and coaching are in demand, especially in the US. Location is Lubbock, Texas, which is a smaller market. Considering the skills and experience, I’d estimate around $100–$150 per hour for a coaching role. However, since Gregg has a mix of coaching and leadership development skills, I’ll round down to $125. This rate is slightly below the average coaching rate in the US, but it's reasonable given the smaller market and his role as a Coach.