Experience

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  Hulu

  • United States
  • Technology, Information and Internet
  • 700 & Above Employee

  • Sr. Manager/Copy - Creative Studio

    • Nov 2013 - Present

    -ACD/copy manager on creative team responsible for promotional and marketing efforts for Hulu.-Drive copy and brand strategy in a variety of channels including display, on-channel, email, partnership and B-to-B.-Concept, develop, and implement major brand and content marketing campaigns focused on customer acquisition, viewer engagement, and content discovery.-Manage Hulu style guide and copy guidelines to ensure consistency and brand tone across multiple properties and channels.-Serve as strategic copy lead on major product launches including Live TV, Showtime, andNo Commercials plan.-Develop strategy and creative direction for Hulu partnership efforts with major brands including Sprint, Spotify, Roku, and PlayStation.

  • Sr. Copywriter

    • May 2013 - Nov 2013

    Concept, write, and edit for Hulu marketing efforts including series taglines, customer acquisition campaigns, email messaging, B-to-B materials, social posts and more.

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  Freelance

  • Copywriter/Brand Strategist

    • Sep 2011 - May 2013

    Clients include:The Clorox CompanyWrote feature-length stories related to new product launches, marketing campaigns, and corporate strategy intended primarily for use on corporate intranet. Performed extensive client interviews and research for these pieces.Lamps PlusCopy and product descriptions for major online retailer in the home decor and design space.Buildasign.comCopywriter and brand strategist for e-based online printing company focused on developing micro-brands to showcase and profit from their capabilities. Lead copywriter for www.printcopia.com and other in-development projects.Matli GroupLead copywriter on several accounts for marketing and branding agency. Work includes copy and strategy for a website redesign for a Fortune 1000 company in the technology space.

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  Campus Explorer

  • Manager, Content and Editorial

    • Jan 2011 - Sep 2011

    Oversaw the creation of 400+ articles for an education portal managing all freelance contributors and a team of editors.

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  Vantage Media

  • Manager, Creative Services

    • May 2006 - Jan 2011

    Manager and lead copywriter for a search-focused digital agency working primarily in the moving, education and insurance spaces. Clients include Allied Van Lines, University of Phoenix, Safeco Insurance, The Art Institutes and many more.Led content strategy for the launch of Yahoo! Education portal partnership with Yahoo!.

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  Warner Bros. Entertainment Group of Companies

  • Glendale, CA

  • Account Manager - Television

    • 1999 - 2003
    • Glendale, CA

    Writer, producer, and account manager for the online division of Warner Bros. Primary liaison between online division and Warner Bros. Television. Developed and produced original sites for shows such as The West Wing, ER, Third Watch and Gilmore Girls. Part of team that worked on online initiatives for major movie and animation properties including Scooby Doo and Pokemon.

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  Internal and External Communications (IEC)

  • Los Angeles, CA

  • Copywriter

    • 1997 - 1999
    • Los Angeles, CA

    Copywriter for online employee training agency with clients including United Airlines, FedEx, and Citibank.

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  Rip Magazine

  • Editor

    • 1997 - 1997

    Rock'n'roll ain't noise pollution! Editor of small music mag that went belly up. (Thanks, internet.)