Experience

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  Inclusive Fitness

  • Greater Boston Area

  • Co-Founder & President

    • Jan 2019 - Present
    • Greater Boston Area

    Following a nearly twenty-year career in marketing at global consulting firms, I helped found Inclusive Fitness in 2020. IF was inspired by our son, Lucas, an amazing autistic eighteen-year-old, who proves every day what is possible with the right mindset, supports and challenges in place.Our goal is to create a paradigm shift in people's minds, so that they see high-quality, effective strength and conditioning training not as the exception, but as the expectation. At Inclusive Fitness, our amazing athletes - including Lucas - are doing that every day!

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  ZS Associates

  • Greater Boston Area

  • Director of Global Marketing ► Strategy | Management | Branding | Integrated Marketing

    • Oct 2007 - Mar 2019
    • Greater Boston Area

    ZS is the world’s largest firm focused exclusively on helping companies improve overall performance and grow revenue and market share, through end-to-end sales and marketing solutions – from customer insights and strategy to analytics, operations and technology. ZS is a ~$1B organization with 23 global offices and 12,000+ employees.____________________As the Director of Global Marketing & Communications for ZS, I lead multi-channel marketing program development and brand strategy design and implementation — providing executive leadership across business verticals to propel company goals.Originally joining ZS in 2007 as Marketing Manager, I was promoted to Director in 2013.During my tenure at ZS, I have led the transition of the ZS marketing function from 2 — to over 50 global team members (including the successful establishment of our global capability centers in North America and New Delhi and Pune, India). I also designed and launched the firm’s first advertising campaign and corporate brand strategy. In this role, I direct key areas of Strategy & Management, Organizational Transformation, Brand & Corporate Communications, Demand Generation, Sales Enablement, and Analytics. Other areas of focus include Budget Management, Staff Management, Thought Leadership & Eminence, Messaging and Visual Identity, Public and Analyst Relations, Integrated & Innovative Multi-Channel Marketing Programs, Digital Marketing, and Events Marketing.Additional Representative Achievements:♦ Designed, launched, and managed firm’s CRM database♦ Significantly ramped up media relations strategy and business partnerships ♦ Designed and implemented a thought leadership and eminence strategy and capability ♦ Delivered leadership in offshoring and outsourcing ♦ Developed, introduced and built the firm’s first talent-marketing capability.

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  L.E.K. Consulting

  • Greater Boston Area

  • Marketing Director, North America ► Marketing Automation | Business Development Strategy

    • May 2004 - Oct 2007
    • Greater Boston Area

    L.E.K. Consulting is a global management consulting firm that uses deep industry expertise and rigorous analysis to help business leaders achieve practical results with real impact.____________________In 2004, I joined the team at L.E.K. Consulting. Bringing leadership experience across myriad branding and marketing efforts, I facilitated significant growth for the firm. I designed targeted marketing strategies and collaborated with business development managers in the integration of sales and marketing processes to increase market awareness and drive new business. I was also responsible for the design and management of the firm’s CRM/Marketing Automation and Sales Tracking Technology Platform to forecast business performance.Areas of focus include Marketing Strategy, Branding, Positioning, Messaging, Sales Enablement, Thought Leadership, and Business Development. Key Achievements:♦ Designed and managed Thought Leadership strategy ♦ Spearheaded the design and launch of the firm’s first global corporate website ♦ Led the publication and promotion of the firm’s first business book — Where Value Hides ♦ Supervised the development and launch of the firm’s first alumni program

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  Clark Consulting

  • Greater Boston Area

  • Marketing Director, North America ► Marketing Strategy | Team Leadership | Branding

    • 2001 - 2004
    • Greater Boston Area

    Clark Consulting, a management consulting firm, focused on human capital management, executive compensation and reinsurance strategies.____________________After receiving my MBA, I was selected as the Marketing Director for North America at Clark Consulting. I designed and implemented diverse national marketing campaigns that included Web, Digital, and Print advertising, Email Marketing, Public Relations, and In-Person events.I led the firm’s first advertising initiatives as well as their corporate branding efforts — including corporate identity and website design. During my tenure in this role, I also created multiple online ads and sponsorships in close collaboration with the Senior Leadership Team. Areas of focus include Marketing Strategy, Design & Implementation, Strategic Relationship Management, Web/Print/Digital Advertising, Team Leadership, Event Management, and Corporate Branding.Representative Achievements:♦ Delivered extensive marketing initiatives including news coverage and press releases♦ Provided targeted advertising strategies in key industry publications ♦ Managed the firm’s re-listing on the NYSE

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  Austin Fitness

  • Santa Fe, New Mexico

  • Founder, Owner and Personal Trainer

    • 1995 - 1998
    • Santa Fe, New Mexico

    Built a successful personal training business focused on high-level athletes and post-operative / physical therapy patients. Partnered with local physicians and PT clinics to provide highly-customized fitness, wellness and rehabilitation programs. Certified by the American College of Sports Medicine (ACSM), National Strength & Conditioning Association (CSCS), the American Council on Exercise (ACE) and SuperSlow strength training. Appointed the fitness trainer for the St. John’s College Search & Rescue (SAR) Team.