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Experience

  • Isuzu (UK) Ltd
    • Wales the South West and South East
    • Regional Sales Manager - Wales, The South West and South East
      • Jun 2018 - Present
      • Wales the South West and South East

      Responsible for Isuzu dealership and network development across the South West, South East and Wales. Proactively driving sales and brand growth across the Isuzu dealer network where I currently manage 34 Isuzu dealers. Successfully growing my region year on year by working closely with our dealer partners, identifying new routes to market through local B2B and retail sales channels. I have an in depth understanding of the 4x4/automotive sales and manufacturing industry which I entered in 1995 and I maintain a detailed knowledge of competitive brands and the industry in general.Winner or ISUZU UK’s “Regional Development Manager of the year 2019 and Regional Sales Manager 2023

  • Isuzu Dealership Devon
    • Exeter, United Kingdom
    • Sales and Operations Director
      • Dec 2014 - Mar 2018
      • Exeter, United Kingdom

      Responsible for the growth and development of a Devon based Isuzu franchise and 4x4 dealership. Changed the business strategy and direction to steer us from 34th in U.K. to 4th in 18 months. Development and growth of both Isuzu and 4x4 sales were a pivotal focus of mine as well as enhancing and modernising divisions across Sales, after-sales and accounts.Responsible for dealership development ensuring year on year growth.Communicating and liasing with our key franchise partners to ensure we meet all dealer standards and maintain maximum operating efficiencys.Developing an effective marketing strategy focusing on core customer groups.Organising and executing promotional shows and events.Meeting and exceeding targets.Implementing industry specific procedures to ensure the efficient operation of the business.Maintaining cohesion with all staff and promoting a positive working environment.

  • JCB
    • Rocester Global HQ
    • International Sales Manager
      • Feb 2014 - Dec 2014
      • Rocester Global HQ

      Recruited to analyse and regenerate Workmax business opportunities Globally.Responsible for the growth of JCB Workmax Utility Products sales internationally. Engage and assist in engineering challenges at WHQ along with facilities in China and the US.Implementing new strategies for sales and marketing divisions in the UK and overseas. Responsible for overseeing product development of a diverse machine range working alongside JCB’s industrial design team. Communicating with dealer divisions globally to ensure goals and objectives are met.Frequent travel to the Far East, Europe and the US working with supply chain and retail partners.Development of the US dealer network working alongside my colleges in our US HO Savannah facility.Liaising with key directors within JCB to influence Service, parts and attachments growth.Reporting directly to JCB's Managing Director of Agriculture Richard Fox-Marrs (now president and CEO of North America)

    • Head Of Sales
      • Sep 2012 - Apr 2014
      • Tiverton

      MST are a prestigious Agricultural, Ground Care and Horticultural dealership in Devon. In 15 months I contributed heavily to the growth of MST and introduced four new franchises (NC, Pottinger, Shelbourne Reynolds and Nugent) Increased our sales territories for Kubota, Honda and Massey Ferguson which saw our market share rise quickly with the aforesaid.Awarded "Most improved dealership status in 2013" making us the second largest dealer for Kubota in the UK. Ensuring sales targets were met for both the company and manufactures.Re-structuring sales representatives areas to meet the demands and needs of the business.Assisting Directors with planning for new business acquisitions. Responsible for overseeing key local and national accounts such as the RNLI, National Trust, Bourne Leisure, South West Highways, Devon County Council, Exeter, Mid and East Devon and Plymouth City Council and the Mole Valley Group.Developed a new corporate ID and marketing plan as well as implementing a full company re-brand.Overseen the development and launch of a new company website and continued social media campaigns.

  • FARR ALL TERRAIN VEHICLES
    • Exeter, United Kingdom and rest of UK
    • European Sales and Marketing Director
      • Jul 2009 - Oct 2012
      • Exeter, United Kingdom and rest of UK

      In 2009 I was recruited by a British entrepreneur to launch a new range of Chinese built ATV and UTV's into a challenging marketplace. I was charged with changing industry perception of Chinese built ATV's and Utility vehicles and build dealer confidence in machines sourced from the Far East.I created a strong Agricultural re-brand of the range that included a new and dynamic marketing plan, corporate ID and company ethos.Built the business from 2 to 12 full time staff employees in 24 months.Implemented national advertising campaigns through various forms of media.Organised national agricultural shows and the logistics for setting up the trade stands. Recruited 56 dealers in 26 months who collectively retailed in excess of £6,000,000 worth of product in the same period.Developing a sales team and the structure to support them.Frequent travel to the Far East (Shanghai, Hong Kong, Taizhou, Guangzhou, Chongqing ) to develop factory relationships, over see quality control and procure new products. Relationships developed and managed with Hisun Motor, Linhai, Loncin.Frequent travel to Europe working with fellow importers to strengthen Far East manufacturing relationships.

Education

  • Queen Elizabeths Design, Technology and Engineering College

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Industry Focus. “Motor Vehicle Manufacturing”

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