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Grace Zhao, Mba

Project Supervisor at SIA International Art Education
Intro Book
Grace Zhao, MBA, is a seasoned marketing professional with 5+ years of experience in social media marketing, brand development, and public relations, holding a Master's degree in Business Administration from Belmont University.
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Location
Chaoyang, Liaoning, China, CN
Languages
  • English Native or bilingual proficiency
  • Chinese Native or bilingual proficiency
Skills
  • Social Media Marketing
  • Marketing Strategy
  • Public Relations
  • Marketing
  • Social Networking
  • Show all
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Bio

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Here is a polished third-person bio for Grace Zhao: As a seasoned marketing professional with an MBA from Belmont University's Jack C. Massey Graduate School of Business, Grace Zhao brings a unique blend of strategic thinking and creative flair to her work. With native fluency in English and Chinese, she has successfully navigated the complexities of international business, leveraging her skills in social media marketing, public relations, and brand development to drive results-driven campaigns. Most recently, she has served as Project Supervisor at SIA International Art Education, where she has honed her expertise in managing multiple projects and teams. Prior to that, she held key roles at Cirque de Chine/ Smoky Mountain Palace, where she spearheaded marketing and public relations initiatives that yielded significant brand awareness and revenue growth.

Experience

  • SIA International Art Education
    • Beijing City, China
    • Project Supervisor
      • Jun 2019 - Present
      • Beijing City, China

  • Belmont University - Jack C. Massey Graduate School of Business
    • Greater Nashville Area, TN
    • Social Media Marketing Graduate Assistant
      • Jan 2014 - Dec 2015
      • Greater Nashville Area, TN

      Managing all the official Massey Business School social media channels, including Facebook, Twitter, Instagram, Pinterest, YouTube, and Google +.

  • Cirque de Chine/ Smoky Mountain Palace
    • Sevierville, Tn
    • Director of Marketing
      • Jun 2009 - Jan 2013
      • Sevierville, Tn

      Managed all marketing and public relations aspects.Marketing--Planned and negotiated media buys, including TV, radio, outdoor, print and digital. Conceptualized and launched marketing campaigns.Digital Marketing--Created official company page/account and managed all social media channels. Set up company Newsletter. Analyzed website and social network activities through Google Analytics, Yahoo Marketing and other tools. Managed Search Engine Optimization. Events and PR--Coordinated Annual Adopted Chinese Children Association Reunion.Coordinated Annual Shanghai Cultural Festival and increased brand awareness. Built relationship with local Chamber of Commence, TN department of tourism, TN hospitality associations, etc.

Education

  • 2013 - 2015
    Belmont University - Jack C. Massey Graduate School of Business
    Master of Business Administration (MBA), Business Administration and Management, General
  • 2005 - 2009
    Shanghai International Studies University
    Bachelor's degree, English Language and Literature, General

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Industry Focus. “Higher Education”

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