Experience

• 

  Sports Entertainment Network

  • Auckland, New Zealand

  • Partnership Manager

    • Feb 2024 - Present
    • Auckland, New Zealand

• 

  Remarkable Cream

  • Auckland, New Zealand

  • Business Development, Marketing, and Event Specialist (Intern)

    • Aug 2023 - Oct 2023
    • Auckland, New Zealand

    Utilise my expertise in experiential marketing to support the company’s business development strategy through innovative initiatives, aiming to increase brand visibility and market penetration. Successfully launched a strategic partnership and organised customised tasting sessions to increase brand awareness and sales.

• 

  BNP Paribas

  • Head of Corporate Events, APAC

    • Jun 2020 - Oct 2022

    Responsible for the effective planning and execution of various scales of events, conferences, roundtables, sponsorship activations, strategic partnerships, and fundraising campaigns across APAC. As project lead in developing impactful events and campaigns in alignment with business strategies. Ensured effective leverage of sponsorships and partnerships to increase brand awareness and staff/client/community engagement. Managed the end-to-end process from content creation, budgeting, event production, logistics arrangements, speaker liaison, and registration, to technical set-up, onsite execution, and post-event evaluation. Utilised digital tools to deliver live, streamed and hybrid events.

  • Senior Manager, Brand & Communications APAC

    • Jan 2012 - Jun 2020

  • Manager, Brand & Communications APAC

    • Jul 2007 - Dec 2011

• 

  Mercedes-Benz Group China

  • Beijing, China

  • Event Manager

    • Oct 2006 - Jun 2007
    • Beijing, China

    Set up the local events team in China and was responsible for formulating event strategies to drive brand presence. Managed various scales of events and campaigns from dealer activities to exhibitions, product launches, client hospitality during F1 races, test drive events, social gatherings, etc. and built a strong brand image in the Great China Region.In 2004, I had the opportunity to be part of the team arranging the client hospitality during the 1st F1 race event in Shanghai. Responsible for the entire hospitality arrangements for over 800 VIP guests from hotel accommodation, ground transportation and logistics to on- and off-track social events.

• 

  VARIOUS PUBLICATIONS AND EVENT AGENCIES

  • Hong Kong SAR

  • Conference Manager | Events Manager | Event Coordinator

    • Jan 1999 - Sep 2006
    • Hong Kong SAR

    Worked in multinational publications and events agencies, including The Economist, Euromoney, Luminous, Jack Morton, and Caribiner International. Involved in all aspects of conference planning, event production, logistics arrangements, and onsite management, including various scales of conferences, product launches, exhibitions, and social events across APAC.Key clients' portfolio: BNP Paribas, CLSA, Four Seasons, Nortel, UBS, Prudential, Fortune, ING Barings, Salomon Smith Barney, Microsoft, Intel Semiconductor and Mercedes-Benz