Experience

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  Switzerland Tourism

  • Shanghai City, China

  • Deputy Director of China / District Manager East China

    • Feb 2005 - Present
    • Shanghai City, China

    Grace joined Switzerland Tourism (ST) as a Market Representative in February 2005, where she has enjoyed a number of career milestones and in January 2012 was appointed Deputy Director of China. She is the most senior Chinese national in ST China, responsible for overseeing the execution of promotional campaigns in accordance with ST global objectives and China market targets, and optimizing the spend of an annual budget of 14M Rmb with particular emphasis on awareness raising and attracting new visitors. Her key responsibilities include:• Overseeing the use of the ST brand ensuring that its use is consistent with brand guidelines and that the messaging/copy reflects the broader global “get natural” Switzerland Tourism campaign themes while integrating tailored local messages.• Driving media networks, manages key accounts, arranges familiarization visits and co-ordinates attendance by ST at consumer fairs including; Switzerland Travel Mart, International Luxury Travel Fair Asia and the World Travel Fair. Generates monthly reports such as media coverage, marketing activity and campaign highlights/outputs etc.• Seeking out new communication channels with the requisite target segment reach; develops new online media platforms in response to the dynamic and evolving social media landscape in China, the key information source for those planning to travel abroad.• Acting as the key contact point for the travel trade and related media, visiting dignitaries from Switzerland, and oversees ST’s government relations in Shanghai and eastern China.• Liaising with the Swiss business community in Shanghai including the Swiss Chamber of Commerce, the Swiss Consulate, to support national Swiss projects and partners, leveraging marketing opportunities for the Swiss tourism product. Partners include some of the world’s most luxurious hotels and Swiss corporate food conglomerate, Nestle.

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  Aviareps

  • Shanghai City, China

  • Country Manager China

    • Aug 2004 - Feb 2005
    • Shanghai City, China

    • Drove business development activity to acquire and manage Chinese/International airline accounts. This included co-coordinating promotional workshops, production of marketing collateral, database management and implementing online campaigns.• Based in Korea, I established the Aviareps Korean office, spanning a number of roles which included site identification, office registration, legal oversight and staff recruitment. I agreed business development plan and campaign themes with local partners, ensuring alignment with head office priorities and KPI’s.

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  Swiss International Airlines

  • Shanghai City, China

  • Sales Support

    • Oct 1998 - Jul 2004
    • Shanghai City, China

    • Newly graduated, I joined the sales support function and was soon promoted to head of customer relations and coordinator of the frequent flyer program. My interpersonal and problem-solving skills were rewarded with promotion to sales executive for corporate accounts and travel trade accounts.