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Bio

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Grace Cassidy is a seasoned communications professional with 20+ years of experience in marketing, business development, and event management. She has a strong background in digital solutions, stakeholder management, and team leadership. Grace holds a Bachelor of Arts degree from the University of Western Australia and has certifications in crisis communication, mental health first aid, and leadership development.

Credentials

  • The New Manager
    AIM WA
    Nov, 2019
    - Apr, 2026
  • Crisis Communication
    LinkedIn
    Apr, 2019
    - Apr, 2026
  • Accredited Mental Health First Aider
    Mental Health First Aid Australia
    Nov, 2018
    - Apr, 2026

Experience

  • Liontown Resources Limited
    • Perth, Western Australia, Australia
    • Communications Advisor
      • Feb 2023 - Present
      • Perth, Western Australia, Australia

    • Australia
    • Higher Education
    • 700 & Above Employee
    • Communications Advisor
      • Oct 2016 - Feb 2023

      I deliver the strategy and implementation of University-wide student communications. I manage a large number of stakeholders, clients and portfolios and my fast-paced role is very focused on digital solutions. A few significant achievements include building and launching an app and website that enable high levels of engagement, a strong sense of community and more easily accessible information, an all student e-newsletter to streamline the large number of messages that students receive, implementing a University-wide survey strategy that both improved students' experiences with surveys and increased the survey response rate by 66%, delivering a promotional strategy that resulted in the largest number of enrolments on record and executing a vastly improved complete refresh of the communications surrounding major activities such as student orientation and the teaching excellence awards.

    • Marketing and Business Development Officer
      • Mar 2016 - Mar 2017

      I delivered marketing, business development and communications for a research initiative of the UWA Centre for Software Practice, Self eHealth. Self eHealth is a locally developed fitness app through which we ran fitness challenges for the community that coincided with research projects. The research investigated what motivates people to exercise. A few notable achievements from my time in this role included successfully running three fitness challenges, executing numerous community events, acquiring significant sponsorships and launching a content marketing strategy and blog.

    • Radio Host
      • 2013 - 2018
      • Perth

      I co-hosted a radio show called Rhythm Trippin on RTRfm 92.1. In this role, I helped build the career of many local Perth musicians by showcasing their music and conducting interviews. We built a community of dedicated listeners who regularly engaged with us over the phone and on social media.

    • Operations and Marketing Manager
      • Jan 2012 - Mar 2016
      • Perth

      Inhibit Entertainment is one of the most influential touring agencies and events promotions companies in the southern hemisphere. Here, I ran all marketing and logistical operations. I led teams of 10+ event promoters in marketing high profile artist shows; managed and trained interns in planning, organising and executing tours across 12 cities in Australia and New Zealand and mentored emerging local artists in their music careers. I managed 20+ large-scale tours around Australia and New Zealand a year and an even larger number of events across multiple cities. I delivered the marketing campaigns which resulted in frequently sold out shows. I maintained the company website, launched a blog and ran all social media operations. I organised contracting, travel itineraries and visa applications for artists. I developed press releases and coordinated with PR to arrange media coverage for touring artists. I maintained relationships with key stakeholders such as record labels, artists, government, event promoters, venue staff, ticketing agencies and more to ensure artists were attended to, tours ran smoothly and shows were a success.

  • ISA Technologies
    • Technology Park, Bentley
    • Business Analyst
      • 2012 - Oct 2014
      • Technology Park, Bentley

      As a team, we implemented a web-based medical application at hospitals and medical centres around Australia, improving communication between health professionals to save lives. My role involved liaising with stakeholders across the medical industry to provide advice and identify business requirements for software development that supported their goals. I presented product demonstrations and generated sales leads at health clinics nationwide. I created wireframes and product page mock-ups for web applications and collaborated with software development teams during design, development and implementation. I led level two customer support and product training for both customers and internal staff. I coordinated subscription renewals and invoicing. I designed and developed content for the product website to provide online tutorials and help documentation and conducted quality analysis to report on software bugs during application testing.

    • Training Officer and Web Developer
      • Jan 2005 - 2012

Education

  • 2005 - 2009
    The University of Western Australia
    Bachelor of Arts (BA), Double Major in Psychology
  • 1998 - 2004
    Methodist Ladies College
    High School/Secondary Diplomas and Certificates

Suggested Services

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Industry Focus. “Mining”

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