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Gordy Seeley is a seasoned project manager and marketing expert with 20+ years of experience in digital marketing, advertising, and project management. He has managed product lines, retail, and internal roadmap work requests for Amazon, and has led teams in interactive marketing, social media, and web design. Gordy has a strong background in project management, having worked at SapientRazorfish, Dotster, Inc., and Eyescream Interative, Inc. He holds a Bachelor of Science degree from the University of Oregon.

Experience

  • Amazon
    • Sunnyvale, California, United States
    • Sr. Creative Resource Manager
      • May 2022 - Present
      • Sunnyvale, California, United States

      * Manage quarterly and annual intake of all product line, retail, and internal roadmap work requests, scope forecasted work using historical data based on tracked hours to determine the required resource mix * Develop a resource management program and related mechanisms to enable project staffing to easily scale with the business* Own CPM relationships and meetings to ensure a system of timely and accurate updates to all project work back schedules and resourcing plans* Create forecast, heatmap, and portfolio utilization reports to show each discipline their capacity and resourcing constraints* Build project burn and estimated cost reporting across portfolio to understand HC and role breakdown for more streamlined processes and efficient team utilization* Develop and manage a standardized contractor hiring process by coordinating budget management with Finance team, create requests, work with managers to develop a repository of job descriptions and role requirements* Discuss resourcing needs, projected contractor/FTE hiring needs, team expansion, etc., with Amazon leadership

  • Rogue Factory, LLC
    • Ashland, Oregon, United States
    • Owner/Marketing Manager
      • Jul 2018 - May 2022
      • Ashland, Oregon, United States

      Manage social media account growth, website design, advertising, and promotional giveaways for clients.Concept, create and post content on social media networks, websites, email newsletters, etc.Produce, film, and edit all video content and livestream events.Track and analyze social media content performance, advertising campaigns, platform growth, and website traffic.Create and manage product listings and inventory on client e-commerce platforms including Amazon, BigCommerce, Shopify, and Etsy.

    • Director Staffing | Senior Director, Resource Management
      • Mar 2015 - Jul 2018

      Work with Business Development, Client Engagement, and Delivery Management teams to ensure demand forecast is current and accurately reflects staffing needs across four regional offices.Partner directly with Finance, Operations, as well as regional and national senior leadership to help manage optimal billability and utilization for entire region and within individual disciplines.Responsible for hiring plan formulation, cost structure, and utilization metrics for all regional disciplines, as well as oversight for multiple disciplines on a national basis.Resolve conflict among project teams and discipline leads regarding prioritization of accounts and assignments.

    • Associate Director, Social Media
      • Feb 2014 - Mar 2015

      Work directly with client and internal discipline teams to plan, execute, and measure all aspects of social media strategies and campaigns.Serve as the subject matter expert in the areas of project and resource management to help with opportunity scoping, proposal creation, contract development, scheduling, and staffing recommendations.

    • Group Director, Delivery Management | Program Manager
      • Oct 2005 - Feb 2014

      Initially hired as a project manager, with primary responsibility over interactive advertising campaigns for this digital advertising and brand development agency. Quickly became known for innovative problem solving and creative leadership, earning a promotion within three months, followed by another within a year to group director.Mentor and guide a high-performing project team tasked with crafting and implementing strategic communications plans for both internal and external clients. Work continually to ensure everyone is contributing and that key programs are executed successfully, on time and to budget.Collaborate with senior management to increase performance and streamline processes; specific expertise in program design, proposal development, forecasting, budgeting, change management and client relations.Select Accomplishments:Reputation as an excellent team builder and program manager resulted in opportunity to lead a major client account with MillerCoors. Successfully implemented process improvements to increase client satisfaction, efficiency and profitability, as well as internal team unity and morale.Created a process of planning, staffing, and reporting to help effectively manage client retainers spanning dozens of campaigns for multiple brands. It led to a template for managing retainer-based accounts that has contributed to increased margins, as well as higher agency ratings by clients.Crafted and delivered presentations to multi-disciplinary teams in several agency offices regarding advertising creative scoping, staffing and project management. Presentation earned excellent participant feedback and was requested for the annual National Delivery Management Summit for the agency.

  • Dotster, Inc.
    • Portland, Oregon Area
    • Sr. Project Manager
      • 2002 - 2005
      • Portland, Oregon Area

      Was recruited based on project management, interactive marketing, and client communication skills to lead acquisition and integration of multiple companies for one of the world's largest domain name registrars. Forged partnerships with several major companies, including Google. These efforts expanded Dotster's customer base and products/services, and enhanced the organization's profitability.

  • Eyescream Interative, Inc.
    • Portland, Oregon Area
    • CIO | Media Director
      • 1997 - 2002
      • Portland, Oregon Area

      Built out media planning, buying and reporting capabilities for this online advertising agency while serving as Media Director. Grew media operations, recruited and managed a dozen media planners.Commended for technical expertise, communication systems, disaster recovery planning and knowledge of web-based tools and services, which led to promotion to CIO.Demonstrated strong leadership and project management skills while managing internal operations for agency-owned web properties requiring on-going content creation and advertising sales.

Education

  • University of Oregon
    Bachelor of Science (BS), Journalism

Suggested Services

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Industry Focus. “Marketing and Advertising”

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