Experience

• 

  Mackay Marketing & Entertainment

  • Consultant

• 

  MacKay Marketing & Entertainment

  • Bridgewater, MA

  • Consultant

    • 1996 - Present
    • Bridgewater, MA

    Consultant – Vice PresidentCertified Family Business Specialist who Develops Strategic Plans and conferred with clients on their specific marketing, sales, advertising, event and entertainment needs. Personal Agent for Evel Knievel, Flying Wallendas; Managed Criss Angel & Eddie Money Event Planning & Management for Client Events, from Conception to Completion. Legislative Consultant for the OABA (Outdoor Amusement Business Association) for this non-profit trade association. 2000-2003. Developed and coordinated Regional Business & Marketing Plan for Hit Entertainment’s “Day Out With Thomas” Developed Marketing Plan and Strategic Alliance with PBS to help launch the Imagination Movers to a TV audience, leading them to a TV deal with Disney. Developed and Implemented Non-Traditional & Traditional marketing campaigns regionally and nationally

• 

  MacKay Entertainment

  • Bridgewater, MA

  • Senior Consultant

    • 1996 - Present
    • Bridgewater, MA

    Consultant – Vice PresidentCertified Family Business Specialist who Develops Strategic Plans and conferred with clients on their specific marketing, sales, advertising, event and entertainment needs. Personal Agent for Evel Knievel, Flying Wallendas; Managed Criss Angel & Eddie Money Event Planning & Management for Client Events, from Conception to Completion. Legislative Consultant for the OABA (Outdoor Amusement Business Association) for this non-profit trade association. 2000-2003. Developed and coordinated Regional Business & Marketing Plan for Hit Entertainment’s “Day Out With Thomas” Developed Marketing Plan and Strategic Alliance with PBS to help launch the Imagination Movers to a TV audience, leading them to a TV deal with Disney. Developed and Implemented Non-Traditional & Traditional marketing campaigns regionally and nationally

• 

  Philip Morris USA

  • Mansfield, MA

  • Sales Manager

    • 1995 - 2000
    • Mansfield, MA

    Sales ManagerDirected the implementation of sales programs, new brand launches, merchandising agreements and special programs for $20-million territory.  Supervised the execution of the largest promotion in Philip Morris history, increasing sales 220%. Directed the recruitment, hiring, training and motivation of 12 Sales Promotion Representatives who executed special events throughout New England. Managed the weekly budgeting of promotional events, and inventory of promotional incentives in excess of $250,000. Supervised the execution of 60 events per week throughout New England with contracted vendor for the Marlboro Van Program.  Developed and Piloted and inner-city program in the Boston Metro Market, increasing the market share four points during an industry wide decline; resulting in the National rollout of the Metro Campaign.

• 

  Dr. Shay's

  • Co-Owner

    • 1993 - 2000

• 

  Powerforce

  • Market Manager - Boston

    • May 1994 - Oct 1995

• 

  Clyde Beatty-Cole Bros. Circus

  • Marketing Director

    • 1990 - 1993

• 

  MacKay Brothers

  • New York, NY

  • President

    • 1980 - 1992
    • New York, NY

    Management & Promotion Company

• 

  Network

  • Publisher & Editor

    • 1985 - 1989

• 

  Polygram, Polydor and Mercury, & Motown Records

  • Video & Radio Promotion

    • 1983 - 1987