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Gordon Brake is a seasoned sales and marketing professional with extensive experience in managing cross-functional teams, developing strategic plans, and driving business growth through effective communication and relationship-building. With a strong educational background in Electrical and Electronics Engineering, he has leveraged his technical expertise to excel in various roles, including sales, marketing, and corporate communications. He has worked with prominent companies such as Hewlett Packard, Racal Electronics, and British Red Cross, and has a proven track record of delivering results-driven solutions.

Experience

  • InXpress
    • Salisbury, Slough and High Wycombe
    • Shipping Consultant
      • Mar 2015 - Present
      • Salisbury, Slough and High Wycombe

      Develop sales among SME businesses who have shipping or logistics requirements from parcels through pallets and heavy freight to containers. This includes to UK, EU, worldwide export and imports. Offering a wide range of services from major global parcel carriers, hauliers for UK and Europe by road freight and sea and air freight carriers.

  • British Red Cross
    • Reading, United Kingdom
    • Volunteer
      • Jun 2013 - Jun 2016
      • Reading, United Kingdom

      Working with the Fire & Rescue Service to support people following residential and property fires once the emergency services have finished their work. Ensuring those left stranded are catered for until family, friends or social services can take over and suitable accommodation is found.

    • Sales & Customer Relations Manager (Freelance)
      • Jun 2013 - Jan 2015
      • Devon

      Designer and manufacturer of artisan luxury goods to the hi-end retail sector.

    • Sales Manager UK South & Ireland
      • Dec 2004 - Jun 2013
      • Theale Nr Reading, Berkshire

      OVERVIEWAn accomplished sales professional with considerable experience in oleochemicals and mineral hydrocarbon products.A self-starter used to interfacing with senior buyers, specifiers and teams of chemists and R&D scientists across a wide range of industries including:Cosmetic ~ Pharmaceutical ~ Personal Care ~ Food & Confectionery ~ Beverage ~ Flavours & Fragrances ~ Oils & Lubricants ~ Inks, Paints & Surface Coatings ~ Hot Foil ~ Polish & Cleaners ~ Automotive Aftercare ~ Wood Care & Timber Treatment ~ Leather ~ Rubber Compounding ~ Polyurethane ~ Construction ~ Candle.SKILLS SUMMARY• Servicing and developing existing customer relationships.• New business development including identifying markets, applications and prospect opportunities.• Preparing sales and marketing plans that include objectives, strategies and initiatives to develop business.• Budget and customer reports that include financial and volume sales figures for management reporting and forecasting.• Excellent administration for journey planning, visit preparation, reporting and follow-up.• Timely and accurate quotations, sample request preparations, follow-up to customers’ technical, regulatory and general questions or enquiries.• Follow-up and tracking of quotations, samples and customer generated actions.• Professional dealing of customer complaints, non-conformance issues and recovery of same to customers’ complete satisfaction.• Strong inter-personal and relationship skills to work with team members and customers in a structured way.

    • VP Group Head of Market Communications
      • Feb 2001 - Nov 2004
      • Cambridge, United Kingdom

      Main Responsibilities and Achievements:Developed a communications plan for UK, US and Asian markets with rolling eighteen-month activities and associated budgets.Implemented successful company launch events in UK and Hong Kong, attended by customers, press and stakeholders.Managed a global events programme of approximately six major exhibitions and eighteen speakerships per annum.Originated a corporate identity and branding that was rolled out globally.Devised a Web strategy and digital campaigns for awareness and lead generation.Implemented multiple language collateral, advertising and direct marketing programmes.

    • Senior Manager, Corporate Communications
      • Jan 1998 - Jan 2001
      • Chessington

      Main Responsibilities and Achievements:Created and implemented a brand identity and product launch programme.Successful UK media events for press, stakeholders and prospective investors.Implemented a series of follow-on programmes of high-profile PR, advertising, exhibitions, speakerships and roadshows throughout Europe.

    • Senior Publicity Manager, EMEA Region
      • Mar 1987 - Jan 1998
      • Hook, Hampshire

      Main Responsibilities and Achievements:Worked extensively with heads-of-marketing in France, Germany, The Netherlands and Italy to establish an integrated communications plan for the region.Devised and implemented a common brand identity across the region.Organised a bi-annual private Symposium catering for 150 senior European customers. Chaired the planning committee, motivated teams, sourced all venues, contractors and suppliers. Responsible for all logistics.Planned and organised an annual Distributors conference for 130 member companies.Developed pre-sales and marketing programmes for conferences and exhibitions.Developed Channel marketing and training programmes.Responsible for EMEA contracted advertising agency and four regional PR agencies.

  • Hewlett Packard
    • Bracknell, Berkshire
    • Advertising & Sales Promotion Manager
      • Jan 1984 - Feb 1987
      • Bracknell, Berkshire

      Main Responsibilities and Achievements:Developed first corporate awareness TV campaign for Hewlett Packard in the UK.Set-up UK customer database for the Test & Measurement division.Implemented continuous direct response campaigns for lead generation and customer relationship marketing.

  • Racal Electronics plc
    • Wokingham, Berkshire
    • Publicity Manager
      • Feb 1978 - Jan 1984
      • Wokingham, Berkshire

      Provided a number of Racal operating companies with integrated Marcom planning, budgeting and implementation, covering the full communications mix.

    • Engineer
      • 1972 - 1978

Education

  • 1972 - 1978
    Thames Valley University
    ONC and HNC in Electrical and Electronics Engineering
  • 1972 - 1978
    Thames Valley University
    C&GLI Finals in Maths, Computer Systems & Digital Switching Techniques

Suggested Services

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Industry Focus. “Freight and Package Transportation”

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