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Bio

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Glenn Macica is a seasoned executive with a proven track record of driving business growth and delivering exceptional results. As a Marketing Executive at Madwire, he has spearheaded successful campaigns, built long-term relationships with clients, and optimized website performance. Prior to this role, Glenn held various positions, including Senior Underwriter at State Farm Insurance Regional Office, where he effectively resolved complex files and coached agents on company processes. He has also founded and managed innovative businesses, such as PC Gaming houses and transportation services, showcasing his entrepreneurial spirit and ability to drive revenue growth. Glenn holds a Master of Science in Business Administration from Colorado State University and a Bachelor's Degree from State University of New York College at Plattsburgh.

Experience

    • United States
    • Advertising Services
    • 400 - 500 Employee
    • Frontend Web Developer
      • Jul 2017 - Present

    • Marketing Executive
      • Jul 2016 - Jul 2017

      • A marketing executive directs the marketing of a company's products or services. Marketing Executives work hand-in-hand with business owners, developers, designers, and production managers to ensure a product or service's successful promotion. • A Marketing Executive has to be extremely knowledgeable, creative, confident, positive and thick-skinned. There is a high demand by our clients for Marketing Executives to perform immediately, making the position substantially more difficult and demanding compared to other positions/industries/jobs. Successful skills include: creative thinkers with the ability to analyze statistics, sell ideas and then execute those ideas quickly and build long-term relationships where their skills are essential to maintain and improve a company’s sales. • My role is one of the most important positions to a company/client, because without the generation of leads and sales no other positions are needed and a business will fail.• Once a client moves out of the "GOLIVE" stage in the Marketing 360 platform, their main point of contact is with the Marketing Executive. The marketing executive then works with their team of designers, content creators and developers to get tasks done on behalf of the client. The Marketing Executive is the only person that speaks directly with the client at this point and responsible for continued direction of their marketing campaign and ongoing optimization of their website.

    • Auto Underwriter, Senior Underwriter, Underwriting Team Manager
      • Dec 2006 - Jul 2016
      • Greeley, CO

      • Utilize communication and decision making skills to efficiently resolve extremely complex files as they are escalated (40+ day) by listening to concerns, expressing empathy, determining best business process, clearly explaining the resolution and making sure the customer understands.• Effective...

  • Arizona Bus Tours, LLC
    • Chandler, Arizona
    • Business Owner / Operations Manager
      • Aug 2004 - Nov 2006
      • Chandler, Arizona

      • Started and ran unique transportation business for special events; built large repeat/referral clientele base by emphasizing exceptional customer service in a niche market.• Coached employees on best sales techniques to book events including incoming calls, leads and cold calls.• Creative marke...

  • The Front, Inc.
    • Phoenix, Arizona Area
    • Business Owner / Operations Manager
      • Sep 2002 - Jul 2004
      • Phoenix, Arizona Area

      • Successfully started innovative “PC Gaming house” business. Provided high-speed T1 internet/LAN network, advanced gaming computers and software for customers to play (pay by hour).• Designed/setup LAN network and security admin to manage and maintain all computers.• Trained and developed 12+ e...

    • Sales and Finance Manager
      • May 1995 - Oct 2002
      • Tempe, Arizona

      • Increased team sales by 42% in 6 months through focused development of product knowledge and building better rapport to set more appointments, after selected as telemarketing sales manager. • Built relationships/networked with financial institutions to evaluate/match consumer risk and secure co...

Education

  • 2013 - 2015
    Colorado State University
  • 1989 - 1994
    State University of New York College at Plattsburgh
  • 1985 - 1989
    Carthage Central High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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