Experience

• 

  Stockland

  • Sydney

  • Project Marketing Manager

    • Sep 2002 - Jul 2013
    • Sydney

    Contributed to business profitability through effective target marketing to achieve high volume project and web traffic for sales conversion. Branded and launched six residential projects in Sydney and NSW. Market research, agency briefing, project branding, collateral, signage master planning, art direction, web site, sales centre design and fit-out, project launches and wind downs, public relations, sponsorships. Member of Innovation Forum. Development experience as well.

• 

  Blackmores Limited

  • Sydney

  • Public Relations Manager

    • May 1998 - Mar 2000
    • Sydney

    • Strategic corporate and product public relations • Created national best seller • Media spokesperson• PR budget doubled in recognition of effective outcomes• Drove sponsorship and annual reports• Liaised with the managing director on corporate media strategy• Industry body representative• Managed public relations team and budget

• 

  Guide Dog Association of NSW/ACT

  • Sydney

  • Public Relations and Communications Manager

    • Sep 1990 - Apr 1998
    • Sydney

    • Established and managed a productive public relations team• Built strategic internal and external relationships for better results • Developed strategic campaigns which changed community behaviours • Experienced media spokesperson• Managed sponsorship and volunteer programs• Built web site from scratch• Created events, billboard and television advertising• Produced training films, annual reports and fundraising collateral• Master of Ceremonies at key events• Reported to the CEO

• 

  World Expeditions

  • Sydney

  • National Sales Manager

    • Feb 1984 - Jan 1989
    • Sydney

    Drove international and national sales of adventure holidays. Relationship management of key travel agents. Conducted national speaking tours resulting in increased sales.