Experience

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  Pacific World Travel (PWT)

  • Federal Territory of Kuala Lumpur, Malaysia

  • Travel Marketing Manager

    • Jan 2024 - Present
    • Federal Territory of Kuala Lumpur, Malaysia

    Representative of the leading designer outlet in Europe - McArthurGlen Designer Outlets. Key responsibilities & profile is to take care of the B2B trade & marketing activities in Malaysia, while assisting the Regional Travel Marketing Manager in Thailand, Indonesia, Vietnam & Philippines too. 1. Main tasks is to explore new B2B business opportunities in Malaysia & SEA markets and to maximize sales potential by offering MICE support to the potential travel partners.2. To design and implementing a strategic tactical plan that includes sales, marketing and promotional activities with the trade partners, expand trade base and ensure its strong presence. 3. To build and maintain strong relationships and close rapport with various industry stakeholders including but not limited to trade bodies, NTOs, Associates and Embassy and other Trade Bodies.4. Participation in all tradeshows, sales missions, product seminars, both onsite and virtual to keep and maintain brand name in the market place. 5. Access and obtain marketing intelligence on trade and competitors' activities.6. Present realistic business forecast and regular sales & expenses reports.

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  AVIAREPS MALAYSIA

  • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

  • Trade Marketing Manager

    • Oct 2023 - Dec 2023
    • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

    Key Role as the Trade Marketing Manager of Hong Kong Tourism Board representative in Malaysia. 1. Building relationship and managing key travel trade (travel agents, airlines, online travel agent and more) partnerships to promote Hong Kong as the top of mind travel destination. 2. To encourage key travel trade partners to create new product and itinerary, to include the new development and new attractions offer by Hong Kong. 3. To create collaboration with potential business partners, in achieving the objective to bring more Malaysian visitors to Hong Kong, be it via FIT , GIT and/or MICE segment.4. Develop business plan covering budgets, rationale and overview of the projects and partnerships that will drive increased market share. 5. Manage efficient and well-organized database / CRM system to keep track the on-going projects and results. 6. Organize sales mission, familiarization trips, workshops, webinars and events as and when required to help the key travel partners in carrying out the campaign to promote Hong Kong. 7. Provide weekly & monthly report to HKTB, inclusive of the current situation in Malaysia, travel market trend, competitors overview and updating of trade partners co-operation campaign.On the side as part of AVIAREPS Malaysia team member... 1. Build the optimal network of key trade partners to distribute client's & AVIAREPS products and services in Malaysia.2. To provide an analysis of the potential business partners and develop leads-generation plan. 3. Develop PR and digital marketing strategies and integrate with the consumer marketing team. 4. Identifying the different funnels and the correct stakeholders to be on board onto an education process of the travel community of Client's products and services. 5. Supporting the GM in pitching new business opportunities. 6. Periodical travel trade landscape and market audit, including size of market.

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  DS Electrical Appliances & Services Sdn Bhd

  • Selangor, Malaysia

  • Marketing Manager

    • Apr 2023 - Sep 2023
    • Selangor, Malaysia

    Current role - handling all outlets merchandize planning under DS Home. Liaise and build rapport with well-known electrical appliances brand. Managing internal & external events for the company. Buzz me to find out more :)

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  Teka Kuchentechnik (Malaysia) Sdn Bhd

  • Shah Alam, Selangor, Malaysia

  • Marketing Manager

    • May 2021 - Mar 2023
    • Shah Alam, Selangor, Malaysia

    Let's make it short & sweet :) Key Message of Teka - Unconditional Care , not just to the business, but also being agility to the people. 1. Social Media Management - content planning, creative conceptualization & creation. 2. E-commerce Platform - Lazada & Shopee, store image development, product planning, handling enquiries & orders.3. Events Management - Internal events (such as office birthday parties, festival celebration, cooking demonstrations), Exhibition Planning, event set up & dismantle, event construction development, office Warehouse Sale - External events (joining business partners in-house events, by conducting product presentation & training, cooking demonstration) 4. Budget Planning - the most "interesting" part. Use the most cost effective ways to conduct the most effective activities & campaign. 5. POSM & Marketing Collaterals - Following the corporate ID guidelines from HQ, create a series of POSM that can be used not only in Malaysia, but to share to the regional team.I'm glad to receive such great recognition by the Regional Sales Manager, that I have contributed the most in Asia Region. *Proud Moment* 6. Merchandizing- Work closely with the team to build & construct the brand's display corners in Malaysia. Challenge? Need to know every inch to millimeter of all the built-in measurement. Learn to be more detailing. 7. Almost full-time designer during my 2-year spent in Teka.

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  FTK Ice Cream Sdn Bhd

  • Seri Kembangan

  • Brand & Marketing, Operations & Sales Support Manager

    • Sep 2018 - Jun 2019
    • Seri Kembangan

    Brand & Marketing1. Project analysis and budget planning for campaigns and activity.2. Branding and promotion of the outlets; as well as marketing support to B2B retailers.3. Develop collaboration with potential partners.4. Brand awareness campaign on out-of-home promotion, social media platform, online digital platform, print and broadcast media. Monitoring and preparing the content, visuals and creative direction of all media campaigns.5. Work closely with bloggers, social media influencers and Key Opinion Leaders to promote the brand.6. Planning and arrangement on event / roadshows.7. Work closely with Retail Outlet Managers and owners in regards of any Marketing Campaign collaboration - create promotion according to the mall calendar, shout out promotion via the mall's social media platform etc.Operation & Sales Support1. Manage warehouse inventory record, stock aging report.2. Delivery of products/items to outlets and retailers.3. Purchasing & procurement in most cost effective way with analysis report.B2C1. To support and ensure daily operation of retail outlets inclusive of products delivery, manage outlet crews, manage products aging report and promotion.2. Enhance the look and feel of outlets. 3. Work closely with the mall operation team in regards of operational issue to avoid issue affected the daily sales operation.B2B1. Meet and present the company products to potential B2B buyers/retailers.2. Assist sales team in delivering products and freezers to retailers according to the agreement signed.3. Handling Export Business; maintain strong collaboration relationship with overseas potential buyers.4. Observe and inspect the products level and conditions and suggest suitable repeat order to the partners.5. Understanding B2B buyers/retailers SOP and to keep close track with buyers on the products sales performance.6. Observe the sales performance and to suggest / encourage the buyers to continue make order to fulfill the market demand

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  Macao Government Tourism Office

  • Kuala Lumpur, Malaysia

  • Manager, Consumer Promotion

    • Oct 2012 - Jul 2018
    • Kuala Lumpur, Malaysia

    1. Marketing strategy planning to promote the destination, and to ensure the action plan is being carried out as plan. 2. Allocate and budget control to enroll series of marketing campaign and activities. 3. Work closely with PR, Media and Advertising agency on execution of media campaign. 4. Build and maintain good relationship with trade partners (travel agents, corporate offices, airlines) and to create new ideas and campaign to continue making great awareness of the destination to the consumers and in the industry. 5. Planning, managing and overlook on the preparation and operations of events / roadshow to promote the destination. 6. Brand awareness campaign on out-of-home promotion, social media platform, online digital platform, print and broadcast media. Monitoring and preparing the content, visuals and creative direction of all media campaigns.7. To lead and guide team members on the execution of tasks. 8. Work closely with bloggers, social media influencers and Key Opinion Leaders to promote the destination. 9. Video production with hosts / celebrity in the destination to bring out the latest update and activities to the audience, as well as events & festivals coverage. Mega Event Macau Festival 2013 @ Sunway PyramidExperience Macao 2015 @ Pavilion KLExperience Macao - Malaysia Mega Tourism Promotion 2017 @ Pavilion KL EventsTaste MIGF 2015 & 2016KL City Grand Prix 2015RoadshowsMacao on Tour 2014 Door to Macao 2015Macau Explorer Hunt 2015Macao Mega Sale 2016Experience Macao & Macao Mega Sale 2017 Wonders of Autumn 2017 Experience Macao Year End Roadshow 2017 Experience Macao CNY Promotion 2018 Promosi Hebat Macao 2018 Appreciation DinnerMGTO Appreciation Dinner 2012-2017Mainstream Media Relations The Star, Sin Chew, China Press, NST, The SunJalan-Jalan Travel Magazine, Escape Magazine, Santai, Let's Travel, Vision KL Media Prima, ASTRO, online platforms and more...

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  Swiss-Garden International Vacation Club Bhd

  • Kuala Lumpur, Malaysia

  • Executive, Marketing Communications

    • Oct 2011 - Sep 2012
    • Kuala Lumpur, Malaysia

    1. Executing marketing communications programs/strategies; including advertising, strategic alliance, public relations, promotions, sponsorship, events, road shows, website, leads generation and marketing collateral.2. Communicate with external parties and manage corporate matters.3. Support Sales and Business Development Unit in developing and execution of marketing plans for the company’s sales & marketing activities.4. Coordinate internal projects, such as company internal annual activity.5. Arrange and organize sales activities/tie-ups with Merchants, Professional Organization.6. Analyse the effectiveness of program / promotions for the company.7. Monitor and ensure the effectiveness of the standards for all aspects of promotions in the collateral and internal/external communications and correspondence.8. Undertake a supervisory role in editing and publishing the company collateral.9. Generate sufficient leads to support the company's Sales Team.10. To generate report based on the collaboration with merchants / partners and prepare necessary analysis of the collaboration.--------------------------------------------1. Vacation Views (Swiss-Garden International Vacation Club bi-annual newsletter)- Collect information from relevant departments to create contents- Check on the copy writing & Design artwork- Make sure the work flow is following the timeline- Distribution of newsletter; Internal & External 2. Tie-up promotions with merchants- Quiver Dive Team- RHB Bank- S2 Slimming- Turkey Tourism & Embassy- MasteryAsia (M) Sdn Bhd3. Build media relations & Press Release- New Straits Time - China Press4. Preparing POSM for the company- All publication materials5. On-The-Spot Road Shows @ Ikano Power Centre - Seek for venue & space rental- Liaise on the Rules & Regulations during road shows- Setting-up & Dismantling6. Sales Report- Keep track sales concluded which contributed by Marketing Department by weekly & monthly basis

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  Elken Sdn Bhd

  • Kuala Lumpur, Malaysia

  • Executive, Corporate Communications

    • Jun 2010 - Sep 2011
    • Kuala Lumpur, Malaysia

    1. In charge of Elken Promotion Update (EPU), a promotion booklet which published twice a year2. Prepare monthly sales report – Marketing Tools3. Assist in events / road shows / in-house activities4. POSM and Video shooting5. Assist in administrative tasks----------------------------------------------1. Elken Promotion Update (EPU)- Collect promotions details from all Product Departments person in charge- Liaise with Branch Operations staff to make sure the latest and updated details of all branches- Compile all information and pass to appointed designer to start with layout and design- Double check wording and color proof, as well as the promotion mechanism- Get digital proof - Get ready at printer venue, ready for last minute changes if there is any- Prepare distribution list, make sure the promotion booklet is delivered on time- Liaise with Elken warehouse on the stocks delivery and keep track on stock balance from time to time2. Elken Winners’ Nite Corporate Showcase- Prepared all materials for Corporate Showcase, including Leaders, Corporate Panels, Company’s trophies, Elken first Green building display panels- Monitor delivery of all display materials, setting-up of panels and dismantling3. Product Handbook Video Shooting- Make appointment with appointed leaders by the management for video shooting- Purpose is to teach new leaders how to approach prospects by using existing product handbooks (core products)- Liaise with cameraman and production team on the shooting date and time- Make sure the video done on time4. Products Stock Balance- Keep track the balance of all assigned products / Marketing Tools; request for replenish shall the products / Marketing tools having high demand- Make sure the stock balance on system is tally with warehouse 5. Yuan Carnival 2010 - Jinjang Selangor & Muar, Johor- Arrange on logistic and make sure the stocks are correct 6. Elken Car Fund- Collect photos and gathers all information

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  Jia Yu Home Entertainment Sdn Bhd

  • Kuala Lumpur, Malaysia

  • Programming & Scheduling Executive

    • Aug 2006 - Jun 2010
    • Kuala Lumpur, Malaysia

    1. Plan, prepare and monitor Monthly Master Schedules & Daily Schedules of Jia Yu Channel for Regional and Malaysia platforms.2. Prepare Monthly Master Schedules report based on the revenue, ratings and target audiences.3. Monitor and obtain promos to ensure materials deliver on time.4. Review International Top Programmes’ ratings status for English, Mandarin and Cantonese from time to time.5. Preview programmes provided by GDTV and Hong Kong ATV or other suppliers.6. Updates and amend schedules and to update related departments on changes.7. Follow up and monitor scheduling related works.8. Monitor and check Daily Transmission Schedules from schedulers.9. Prepare each months Supply List for Library system to key in the Media ID (Tape Reference No.)10. Preview Jia Yu Channel (Malaysia) off-air daily records and reports. 11. Prepare TX Log Report for all the sponsored programmes for clients viewing or references.12. Preview programmes and TV promos that yet to be broadcast, to avoid typing errors in the programmes or content which is not suitable to be broadcasted in Malaysia or Hong Kong or China.13. Deal with broadcast partners on TX date & time. 14. Deal with promo producers. 15. Prepare Yearly Product Plan/Expiry Chart for Programming Department yearly planning. 16. Check all the programmes cue-sheets (duration, TX Date, SOM & EOM, programmes title etc) to make sure there is no mistake before sending the TX Master Tapes to ASTRO.