Experience

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  Tribal Worldwide London

  • London, England, United Kingdom

  • Senior Account Director

    • Sep 2021 - Present
    • London, England, United Kingdom

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  Amigo Partnership

  • London, England, United Kingdom

  • Senior Account Director

    • Jul 2021 - Sep 2021
    • London, England, United Kingdom

    Digital, Integrated, Branding.

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  Red Ant

  • London, England, United Kingdom

  • Client Director

    • Jan 2021 - Jul 2021
    • London, England, United Kingdom

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  POSSIBLE

  • Londra, Regno Unito

  • Account Director and HUB Coordinator

    • Oct 2018 - Jan 2021
    • Londra, Regno Unito

    • Account head for relationships with Fiat Chrysler Automobiles (FCA) in UK, Norway, Sweden, Denmark, South Africa and Ireland• Supervising and supporting the cross-functional team (based in UK, Denmark and Brazil) with the delivery of display banner campaigns, Social media campaigns, activations and monthly editorial plans. Line management of two Account Managers and one Account Executive• Supervising and collaborating with Strategists and Planners in interrogating and rewriting client briefs, ensuring that design and production works are factored in and thoroughly reviewed before the presentation or the delivery to the client• Financial responsibility of the accounts, providing the clients with regular updates on budget burn and monthly/quarterly forecast, scoping and cost estimating new projects and out of scope activities• Working with the Program Director to assist in the wider, quarterly and annual account planning activity and supporting Business Director on developing the client’s portfolio, ensuring the organic revenue growth of the accounts and that the quality of the service provided exceeds client’s expectation • As Hub Coordinator, liaise with WPP HQ on a daily base to ensure that Global brand guidelines, strategies, policies and procedures are followed

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  Connect-Auto

  • Londra, Regno Unito

  • Global Account Director

    • Nov 2015 - Oct 2018
    • Londra, Regno Unito

    • Account head for relationships with Ferrari S.p.A. and McLaren Automotive at a global level• Daily contact with the OEM’s head offices, Regional Marketing Managers, IT stakeholders and third-party partners while leading the development, launch and content management of several global digital programs • Responsible for the development and performances of diverse customer facing platforms including: over 200 Ferrari Dealer websites all over the world, the Ferrari Global Used Vehicle Locator (available in 7 languages), 80 McLaren Dealer websites all over the world, McLaren global Retailer Locator and Used Vehicle Locator (available in 7 languages)• Responsible for the revenue • Owning and managing profitability and performance across accounts, to meet financial targets• Working with other senior managers to generate new accounts and business• Line management of two Account Managers

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  GTB

  • Roma, Italia

  • Account Supervisor & Project Manager

    • Apr 2014 - Oct 2015
    • Roma, Italia

    • Responsible for managing integrated ATL, BTL, digital, social media and CRM campaigns at national and dealer level • Daily management of the account. Implementation of through the line marketing plans from concept to delivery and evaluation• Line management of one Account Manager

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  Wunderman

  • Roma, Italia

  • Account Manager

    • Mar 2010 - Apr 2014
    • Roma, Italia

    • Managing Digital and Social advertising campaigns from brief to delivery• Planning integrated CRM projects and lead generation campaigns• Coordinating and managing website and landing pages design and development• Planning SEO strategies• Managing on/off-line direct marketing campaigns (DeM, newsletter, direct mailing)• Events coordination: liaising with events and PR agencies for sponsorships and brand partnership• Nurture and facilitate the ongoing relation with the Central European Team (UK), Production HUB (Prague) and Media Partners • Market and competitor analysis, KPI Analysis, segmentation and insight identification. Reporting and presentation of campaign results

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  Ford Motor Company

  • Roma, Italia

  • Loyalty Programs Specialist

    • Feb 2008 - 2010
    • Roma, Italia

    • Launch, implementation and business analysis of Ford of Italy loyalty programs• Liaising with Advertising Agencies for ATL and BTL campaigns implementation• Formulating business cases for new projects profitability analysis• Liaising with the European Head offices (Ford of Europe) and other departments of the company for the presentation and approval of new loyalty program proposals