Experience

• 

  Novo Shoes Group PTY LTD

  • Marketing Manager

    • Jan 2022 - Present

• 

  Gourmet Kitchen

  • Marketing Consultant

    • Oct 2020 - Present

    - Create content for digital use- Write press releases- Develop, and deliver social media strategies to drive brand awareness and build engagement- Monitoring engaging, and growing their online communities- Food Blogger seeding- Foster Partnership opportunities

• 

  Munro Footwear Group

  • Australia
  • Retail Apparel and Fashion
  • 500 - 600 Employee

  • Senior Marketing Coordinator – MOLLINI / Advocacy & Alliances

    • Jul 2021 - Jan 2022

    • Day to day maintenance and improvement of e-commerce sites, ensuring accuracy and optimisation of content• Elevating the Advocacy and alliance profile of Styletread and brands• Determine brand marketing strategies• Plan and execute EDM and Marketing calendar and activities • Plan and execute social media tactics • Produce valuable, consistent and engaging content for website(s), social media and other communication channels• Improve all online and offline marketing activity • Communicate with external footwear suppliers to secure marketing collateral for internal use• Monitor the impact of all paid & organic activity to ensure optimal Return on Investment (ROI)• Assist with execution of customer retention and engagement strategies• Develop and manage innovative engagement and advocacy programs for the Styletread & brands to elevate awareness • Build strong relationships with key stakeholders including advocates, influencers, media and relevant organisations • Assist the entire brand team to elevate brand awareness and perception through strategic advocacy and alliance partnerships• Analysis of marketing effectiveness and ROI of customer engagement

  • Marketing Coordinator

    • May 2016 - Jul 2021

    • Creating direction for campaign imagery• Social media content creation• Copy writing – press material, social media content and marketing collateral• Deliver creative and engaging content across all social media channels• Improvement in customer engagement and participation numbers on social media channels• Monitor and Report on Social Media responses• Responsible for social media reporting • Stay current with social media trends• Planning and execution of brand EDM calendar• Effectively communicate and build external relationships through social networking (key influencers, media contacts, stylists, brands)• Work with internal/external teams to create compelling viral campaigns to drive awareness, engagement and sales across key brands and audiences• Develop and implement digital marketing strategies focused on driving sales, customer acquisition, continued engagement and loyalty• Analyse Webstore performance with business tracking tools (eg; google analytics)• Create content via website and manage the merchandise of the website• Manage promotions in-store and online• Liase with centre management to ensure brand exposure• Responsible for creating PR opportunities with the numerous channels and media personalities available• Manage Influencer outreach and loan management• Management of social media competitions and strategies to grow social media channels and data acquisition • Responsible for event management including store openings, VIP events, collaborations and launches• Reporting on marketing and campaign activity to demonstrate ROI, as directed by the Marketing Manager•• Monitor competitors and industry advancements within the Digital landscape• Initiating and managing our first design collab with an influencer

• 

  Sheer Sheike

  • www.sheersheike.com.au

  • Owner

    • Mar 2013 - 2017
    • www.sheersheike.com.au

    My own fashion blog. This is an insight into my world of all things fashion! The name evolves around my obsession for the brand Sheike.

• 

  The Reject Shop

  • Social Media Coordinator (Mat Cover)

    • May 2015 - May 2016

    - Manage, monitor and create all creative and content on community platforms (Facebook, -Instagram, Pinterest, Youtube, Google +, Twitter)- Coordination of Social Media Strategy- Facebook advertising management to grow social community- Building and managing Facebook applications to drive site traffic and build social engagement.- PR- Working with bloggers, influences to enhance brand's profile- Creating and managing blog content through wordpress- Product styling- Content creation- Coordinating social media campaigns- Experience with Google Analytics, MomentFeed, Simply Measured and Adobe Suite

• 

  Country Road Group

  • Australia
  • Retail
  • 700 & Above Employee

  • Live Chat Assistant

    • Oct 2014 - May 2015

  • Customer Service Representative

    • Apr 2014 - Oct 2014

• 

  Olga Berg

  • Flagship Manager/Marketing Coordinator

    • Mar 2013 - Mar 2014

    - Fashion merchandiser for David Jones and Myer- Manage, monitor and create all content and imagery on all social media platforms- Customer service online and in store- Reaching KPI's - Manage the store and team- Liaise with fashion bloggers- Produce photos for social media platforms- Initiate sales promotions- Create and maintain Loyalty Program- Stock allocation- Online sales- Visual merchandising- Training staff members

• 

  Emilia Rossi

  • Guest Blogger

    • Oct 2013 - Oct 2013

    - share my advice and ideas on all things fashion

• 

  Pacific Brands

  • Sales Assistant

    • Mar 2012 - Mar 2013

• 

  KEAT Management

  • Fashion/Business intern

    • Sep 2012 - Dec 2012

    - Talent Booker- Talent Scouted- Managed social media platforms- Organised events- Initiated workshops- Liaised with clients for events, shoots, bookings- Customer service- Reception- Competitor analysis- Market Research

• 

  Rizor

  • Volunteer for Myer Fashion Week

    • Aug 2012 - Aug 2012

    - Dressers/Runners- Assisting the styling team with backstage activities - Helping with the set up/pack down of back of house areas

• 

  Extend After School Care

  • Marketing Assistant

    • Sep 2010 - Sep 2011

    - Liaising with program staff and clients to prepare weekly school newsletter inserts- Collating and distributing mail outs and advertising mail- Administration and clerical duties- Assisting the Marketing Manager with general ad hoc tasks- Customer service- Operation and maintenance of customer and client databases - Creation of internal templates and systems for the organisation