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Gisela Ceja

Marketing Manager at Changan

Intro Book

Marketing professional with 10+ years of experience managing digital and media campaigns across LATAM, with proven expertise in campaign planning, execution and cross-functional coordination. Skilled in managing client and partner relationships, supervising campaign performance and ensuring delivery of advertising initiatives. Strong background in agency management, reporting, market insights and budget optimization. Adept at multitasking, process optimization and working with digital tools. Passionate about media, insights, content creation, creativity and new challenges.

Verified

Location

Mexico City, Mexico, MX

Languages

English Full professional proficiency
Spanish Native or bilingual proficiency

Skills

Leadership
Persuasive Communication
Team Building
Creative Judgment
Strategic Thinking
Cross-Functional Collaboration
Team Coordination
Cultural Insight
Localization
Data-Driven Decision-Making
Forward-Thinking Mindset
Agency Management
Stakeholder Management
Public Speaking
Teaching
Adaptability
Fast-Paced Settings
MKT Strategy and Planning
Brand Positioning and Storytelling
Campaign Management B2C B2B
Media Planning and Buying
KOL Marketing
Event and Experiential Marketing
Audience Segmentation and Growth Hacking
KPI Analysis and Reporting
Budget Forecasting and P&L Oversight
Show all

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$110.0

Hourly Rate

How This Rate is Calculated

Okay, let's tackle this. The user wants me to determine Gisela Ceja's hourly rate based on her profile. First, I'll look at her experience. She has over 10 years in marketing, which is a solid base. Her roles include Marketing Manager at Changan and Integrated Marketing Manager at Huawei, both significant companies. That suggests she's at a senior level.

Her skills are extensive: campaign management, media planning, KOL marketing, data analysis, budget oversight. These are high-demand skills in digital marketing. She's worked in LATAM, which might influence the rate due to regional pay differences compared to the US, but since the rate is in USD, I need to consider global standards.

Education-wise, she has a Bachelor's in Communication & Digital Media from Tecnológico de Monterrey, a reputable institution. That adds to her credibility. Her languages are English and Spanish, which are valuable but maybe not a huge rate booster unless the role requires bilingual work.

Looking at her achievements: boosting brand visibility by 300%, managing large budgets, significant ROI improvements. These quantifiable results indicate she delivers value, which can command higher rates. Her roles involve team coordination, agency management, and strategic planning, which are leadership responsibilities typical for higher rates.

Location is Mexico City. Normally, rates adjust for cost of living, but since clients might be international, she could charge rates comparable to US freelancers. However, competition and local rates might be lower. But her experience with multinational companies (Huawei, Coca-Cola) suggests she's working at a global level, so her rate might align more with international standards.

Comparing similar roles: Senior marketing managers in the US freelance market might charge $75-$150/hour. Considering her 10+ years, specialized skills, and proven results, I'd lean towards the higher end. Maybe around $100-$120. But since she's based in Mexico, some might price slightly lower, but her expertise and clientele (like Huawei) justify a higher rate. Let's say $110 as a midpoint. Alternatively, if her clients are LATAM-based, maybe lower, but the problem states USD, so probably targeting international rates. Final estimate: $100-$120. Maybe average to $110. Let me check if the JSON expects an integer. The example shows numeric_value, so maybe 110. But some might go higher. Alternatively, $85-$125 is a common range. Hmm. Let's settle on $95 as a conservative estimate considering regional adjustment but high expertise. Wait, her latest role at Changan was until 2025 (assuming current year is 2025?), so she's very recent. Maybe $100-$120. Let's go with $110.

Bio

Experience

Changan Cumbres
- Mexico
- Motor Vehicle Manufacturing
- 1 - 100 Employee
- Marketing Manager
  - Jul 2024 - Jul 2025
  - Mexico City
  Coordinated teams, agencies and partners to deliver national campaigns and activations.
  Executed 360° marketing media plans (digital, TV, radio, OOH, digital), boosting brand visibility +300%.
  Managed budgets and media buying, exceeding MoM KPIs +20% and 250M+ impressions.
  Launched Deepal S07 KOL road trip, driving +1200% engagement in digital channels.
  Led dealer activations to increase showroom visits, test drives, sales and consumer engagement.
  Oversaw logistics, vendors and partner integrations to ensure consistent execution.
Huawei

Mexico

Telecommunications

700 & Above Employee
- Integrated Marketing Manager
  
  Aug 2023 - May 2024
  
  Mexico City
  
  Increased customer LTV by 40% through campaigns that exceeded ROI benchmarks by 150–200%.
  Directed Huawei Cloud Summit (flagship annual event with global leadership and top-tier speakers).
  Led Spark Acceleration Program across LATAM, achieving 60% retention as future paying clients.
  Managed cross-border teams and agencies to deliver campaigns on time and budget.
  Drove sponsorships, giveaways and collaborations to boost engagement.
  Combined targeted engagement initiatives, referral mechanics and optimized funnel strategies across LATAM.
- Sr. Advertising Operations & Platform Strategy Manager
  
  May 2020 - Aug 2023
  
  Mexico City
  
  Tracked the ad-tech platform, cutting CPC >50% and raising CTR +300%.
  Managed end-to-end ad operations and campaigns across LATAM, achieving 200% ROI increase on awareness KPIs.
  Produced Huawei Ads Summit, converting 80% of attendees into next-year advertisers.
  Coordinated media buying, campaign reporting, and creative asset localization to ensure consistency across multiple markets.
  Executed AG campaign across LATAM, generating 13.8M impressions, 178K clicks and a CTR of 1.3% with an optimized CPC of $0.03.
Tecnológico De Monterrey
- Mexico
- Higher Education
- 700 & Above Employee
- Lecturer in Digital Marketing
  - Aug 2018 - Dec 2018
  - Mexico City
  Developed projects of 4 100% digital companies, executing 1 of these projects that achieved national success.
  Taught Media Lab curriculum, achieving top ECOAS evaluations.
  Mentored student projects, guiding one venture to full market launch.
  One of the best evaluated teachers based on the ECOAs (Evaluations done by the students in the middle and end of the semester).
Marco Antonio Regil
- Mexico City
- Digital Brand & Content Director
  - Dec 2017 - Nov 2019
  - Mexico City
  Increased 300%+ in content reproductions on social media.
  Improved creative strategy with a 250%+ growth in digital interactions on Instagram.
  Photographed, produced and edited backstage content for Telemundo & Latin Billboard Awards.
  Produced, directed and edited multimedia content for digital platforms and campaigns for brands such as Ensueño, Vitamix, Royal Prestige, among others.
Zares Del Universo
- Mexico
- Advertising Services
- 1 - 100 Employee
- Creative Strategy & Project Manager
  - Jan 2017 - Aug 2017
  - Mexico City
  Organized internal communication editorial team, resulting in a 100% increase in visits to the ZDU website.
  Launched Clarityne digital ecosystem, growing social reach.
  Integrated cross-platform analytics to guide creative decisions.
  Coordinated creative teams for Tecate, Bayer & Coca-Cola.
  Managed Superbowl campaign that reached 900k impacts and trended organically on TW in <2 h.
BlaBlaCar
- Mexico City
- Social Media Growth Manager
  - Dec 2015 - Nov 2016
  - Mexico City
  Localized high-engagement content replicated in 22 markets.
  Deployed paid retargeting and cut acquisition cost by 15%.
The Coca-cola Company
- United States
- Food and Beverage Services
- 700 & Above Employee
- Integrated Marketing & Communications Assistant
  - Aug 2014 - Dec 2015
  - Mexico City
  Co-created Fanta Play It Better digital campaign with 285 M impressions.
  Launch Destapp app securing 99k downloads in 10 weeks and 120% social growth.

Education

2010 - 2015

Tecnológico de Monterrey
Bachelor's Degree, Communication & Digital Media

2010 - 2015

Services

Industry Focus. “Motor Vehicle Manufacturing”

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Gisela Ceja

Refer a Friend to Get
100 Credits For FREE

$110.0

Hourly Rate