Experience

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  Caparol Arabia

  • United Arab Emirates
  • Building Materials
  • 200 - 300 Employee

  • Product Manager

    • Feb 2021 - Present

    1. Managing the company’s Product portfolio - Development, Launch and discontinuation of products based on strategic approach2. Gaining a deep understanding of customer experience, identifying and filling gaps and generating new ideas to grow Market Share3. Scoping and prioritizing activities based on business impact and need4. Determining customers needs and desires by specifying the research needed to obtain market information - Primary or Secondary research5. Recommending the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas based on Sales dept./Market and/or product or packaging changes.6. Assessing market competition by comparing the company's product to competitors products - Prices and Product Benchmarking on Quality and other such aspects7. Providing data for product communications by defining product marketing communication objectives - conducting workshops for Sales teams to educate them about products8. Obtaining product market share by working with sales department if needed or by conducting market visits9. Providing information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests related to the portfolio10. Facilitating inventory turnover and product availability by reviewing and adjusting inventory levels and facilitate market support for special requirements11. Bringing new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses on campaign12. Determining product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing standard, special and customized orders13. Working closely with RnD, Quality control and Operations departments

  • Sales Manager

    • Jul 2014 - Feb 2021

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  Easa Saleh Al Gurg Group

  • United Arab Emirates

  • Sales Manager - Retail

    • Jul 2012 - Jun 2014
    • United Arab Emirates

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  Kansai Nerolac Paints Ltd

  • DIVISIONAL MANAGER

    • Jan 2008 - Jul 2012

    Key DeliverablesHandling a team of over 80 employees including ASM's and Sales PersonnelManaging the network strength of 1800 dealers including retailers & wholesalers, contributing 90% of the total division salesResponsible for activities of 10 company owned Sales depots Implementation of Balanced Score Card during appraisals Responsible for demand forecasting & managing inventory pipeline, ensuring ready availability of products as per the market demand.Managing Influencer (painters, contractors, architects) retention programmes and conducting meets / road shows/ training programmes for Influencers and partners.Creating and sustaining an environment that fosters development opportunities and motivates high performance

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  Videocon Consumer Durables

  • Branch Manager

    • Dec 2002 - Oct 2007

    Demonstrated excellence in sales of Videocon & Toshiba products in Kerala.Distinguished efforts towards recruiting & training sales/support staff.Successful in achieving 100% business plan targets in 2003-04, 2004-05 & 2005-06.Distinction of being a consistent performer under company's PLR Rankings [2005-06].Achieved 100% CAGR in Home Appliances division for the FY 2006-07.

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  Onida

  • Area Sales Manager

    • Jan 2001 - Dec 2002

    Instrumental in creating an effective marketing channel for Onida washing machines in Kerala.Deft at maintaining an effective MIS of the branch.Demonstrated excellence in creating a presence for Onida washing machines with major dealers in Kerala and achieved the set targets in sales and collections.Successful in achieving the highest sale for the division during 2002-

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  Bajaj Electricals Ltd

  • Product in Charge [Kerala]

    • Mar 1999 - Dec 2000

    Played a pivotal role in handling the overall marketing operations of bajaj Appliances in Kerala.Successful in achieving the CHO targets.Proven track record of achieving the sales targets, cash/credit control in the trade by effectively leading and monitoring a team of sales personnel.Deft at managing and strengthening market channels & controlling channels of distribution.Proficient in forecasting market potential and maintaining an effective MIS.Working towards increasing the sales of water heaters by 134%

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  Kenstar

  • Assistant Manager

    • Jun 1996 - Feb 1999

    Deft at launching KENSTAR brand appliances and Air Coolers and developing sales of VIDEOCON brand air coolers in Coimbatore branch.Mentoring a team of 4 Sales Officers to achieve the respective targets.Liaisoning with major white goods counters in branch area for increasing sales of Air coolers and Microwave Ovens.Demonstrated excellence in monitoring the working of branch accountant, service department and C&F agent.Adroit at maintaining an effective MIS of the branch.Successful in achieving 100% branch turnover targets for the

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  Usha International

  • Sales Executive

    • Jun 1994 - Jun 1996