Experience

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  Energy Capital & Power

  • Creative Director

    • Jun 2019 - Present

    Energy Capital & Power is the continent’s premier platform for energy investment and policy. With a heralded series of energy events, ECP brings together an elite class of ministers and senior level government officials and top executives of private sector companies spanning the energy value chain, including upstream, downstream, engineering, construction, services, consulting, power generation, legal and finance.

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  Africa Branding Corporation

  • Creative Director

    • May 2015 - Mar 2020

    ABC is an integrated creative and marketing agency specializing in brand building and management. ABC makes African brands stronger through innovative platforms and iconic campaigns that connects clients to their chosen audience. AFRICA OIL & POWER is the continent’s premier platform for energy investment and policy. As Creative Director, my role is:- Overseeing and directing all activities for the layout and graphic design of ABC products across every platform, including publications, brochures, corporate ID, logo design, web design, research and promotional materials, social media sites and event and marketing materials; creating, producing, maintaining and updating all ABC branding and marketing materials and platforms, including its logo, website and corporate literature; - Overseeing and directing all AOP products across all platforms, including the energy series publications and global conferences.- Creating and updating a corporate identity and website style manual to establish the Company’s visual identity and ensure the effective and consistent use of the ABC brand logo and design.- Assisting management and content teams in conceiving, developing and executing marketing and branding strategies on behalf of clients.- Recruiting, hiring, training and overseeing a staff of graphic designers necessary to carrying out projects on schedule and to the highest standards.- Staying abreast of emerging design trends and technologies in new media, particularly design programs such as InDesign, QuarkXPress, FreeHand, Illustrator, Photoshop and Acrobat.

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  RaceMM Marketing&Management Intl

  • Istanbul / London / Dubai / Los Angeles

  • Marketing Director

    • Apr 2014 - Apr 2015
    • Istanbul / London / Dubai / Los Angeles

    As Marketing Director, my role was:- Overseeing and directing all activities for the marketing and design of RaceMM products across every platform, including publications, corporate ID, presentations, event, promotional materials, website and corporate literature. - Assisting management and content teams in conceiving, developing and executing marketing and branding strategies on behalf of clients.- Recruiting, hiring, training and overseeing a staff of graphic designers necessary to carrying out projects on schedule and to the highest standards.- Staying abreast of emerging design trends and technologies in new media, particularly design programs such as InDesign, QuarkXPress, FreeHand, Illustrator, Photoshop and Acrobat.

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  RaceMM, Smach, Turem, The Oil & Gas Year - TOGY, Sade Organik

  • Istanbul, Turkey

  • Marketing, Advertising

    • Oct 2013 - Jun 2014
    • Istanbul, Turkey

    As an independent marketing and advertising consultant, my role was:- Overseeing and directing all activities for the marketing and design of products across every platform of clients such AS RaceMM, Smack, Turem, The Oil & Gas Year (TOGY), Sade Organik, including publications, corporate ID, presentations, event, promotional materials, website and corporate literature. - Assisting management and content teams in conceiving, developing and executing marketing and branding strategies on behalf of clients.

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  Gagi Gida, Ciao and R&J Italian Gelato

  • Izmir, Istanbul

  • Director Business Development

    • Jan 2008 - Dec 2012
    • Izmir, Istanbul

    Ciao And R&J Gelato Brands Concept Creator. Managing italian gelato shops and retail network operating in Istanbul, Izmir and Ankara. Creating gelato menues, recepies and improving existing ice-cream recipes. Maximizing financial performance. Magnifying client satisfaction whilst maintaining high standard of food and service. Presenting a positive and fashionable image of the business.Responsible for recruiting, training, developing staff for shops and production facilities to provide excellent service. Keeping control of food and labour costs. Ensuring health, safety and hygiene procedures at shops and production facilities are maintained.Monitoring sales and issuing informative reports to the partners.

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  CB'a

  • Istanbul, Turkey

  • Creative Director

    • Jul 2006 - Dec 2007
    • Istanbul, Turkey

    As Creative director, my role was to lead all advertising and marketing activities, working with designers, artists, copywriters, directors, sales teams and marketers to create a vision for products sold. I was planning advertising, overseeing the creative process and giving guidance to my creative team of 9 art directors. Clients: Halkbank DolucaNestleMeyEfesEczacibasi For You

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  Arc Worldwide

  • Istanbul

  • Creative Director

    • Jan 2005 - Jun 2006
    • Istanbul

    As Creative Director, my role was to: - Develop the firm's initial pitch offerings and brand story based on qualitative market analysis which directly led to winning multi-year contracts- Align creative functions and developed "pod" system for producing multi-disciplinary creative work that supported strategic plans within a fast-paced start-up environment.- Negotiate and manage all vendor and supplier relationships with an internal budget of +$800,000.- Consistently lead firm's communication and presentation efforts with client-side C-level executives that facilitated strong project management and prioritized client's strategic goals.- Direct creative management and developed a strong incentive-based working environment that achieved average project profit margins of 35%Clients: P&G, personal and fabric care; FerreroIEISAltinoz Dortek Doga Pfizer Samsung Mobile Nintendo Bes Lassa Boyner Turkcell Mobile Marketing Intema Marsa

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  Lab34

  • Istanbul, Turkey

  • CEO / Creative Director

    • Jan 2002 - Dec 2004
    • Istanbul, Turkey

    - Recruited national design talent and successfully built an award-winning team- Supervised direction of overall strategic vision; shaped and guided creative paths- Managed full creative teams and multiple partners/vendors; responsible for all budgeting and scheduling of client- Supervised new business efforts, outreach and implementation- Cultivated an environment of mentoring and support; increased staff from two to 14 and developed a portfolio of 8 full-time clients. Clients:Rebel Moves Hande Yener Swatch Design Lab Kid Story FDS Fashion Design Solution Sony Music Universal Music AlifArt Angry Genes NY ELLE Decor Ferrero: Kinder Chocolate Kinder Surprise Fritolay Rocco* creation and 360 communication Doritos Tombi creation and 360 communication TFF ( Turkish Football Federation ) Corporate ID, events design, events communication Super Lig TR Kupasi Lig A, Lig B Futsal corporate ID and logo design

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  Hip Productions

  • Istanbul, Turkey

  • Event Image Consultant

    • Jan 2001 - Jan 2002
    • Istanbul, Turkey

    As Event Image Consultant, I was responsible for the design of all event and promotional materials in Photoshop, Illustrator, and InDesign used across all social media, web, website and merchandise platforms including t-shirts, stickers, sweaters, web advertisements, product pictures, model photography, and all creative requirements or opportunities.Clients:JTI Carlsberg Philips Morris Miss Sixty DKNY UDV/Diego

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  Swatch WorldWide Lab

  • Milan Area, Italy

  • Art Director

    • Jan 1999 - Jan 2001
    • Milan Area, Italy

    Swatch Swiss WatchesWorld Wide 360 brand and products communication and advertisingMulti Award winnerServed as creative director and product manager for the company's 2,000-unit product line. Responsible for design, editorial and new product development.Wrote and/or edited copy for the majority of product lines.Supervised graphic designers, an art director and support personnel.Managed the work of freelance artists and outside design services.Created and supervised production of printed, TV commercials, Radio Spots, Events and website materials in support of product awareness, brand identity and sales.

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  Anyway Group

  • Milan Area, Italy

  • Art Director

    • Jul 1998 - Jan 1999
    • Milan Area, Italy

    Interpreted complex information, translating into accessible designs and content. Emphasized brand continuity across various media such as cutting-edge graphics, informational literature, and Web content. Presented creative design strategy to various clients and fostered consensus.Selected Achievements:Successfully completed multiphase projectsCredited with delivering robust, focused design conceptsCommended for proactively facilitating brand-building communityClients:Regione Lombardia Provincia di Milano Kenda Farmer Soti’s Bormioli