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Giovanni Luigi profile image

Giovanni Luigi

Business Intelligence Manager / Data ... at Publicis Brasil
Intro Book
Digital marketing expert with experience in publicidade, Google Adwords, and social media.
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Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Inglês Limited working proficiency
  • Português Native or bilingual proficiency
Skills
  • Publicidade
  • Google Adwords
  • Microsoft Office
  • Google Analytics
  • Social Media
  • Show all
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Bio

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Giovanni Luigi is a seasoned digital marketing professional with expertise in publicidade, Google Adwords, Microsoft Office, Google Analytics, and social media. He has led business intelligence teams and managed campaigns for top clients like Braskem, Nestlé, and Sanofi. With a Master's degree in Business Administration and a Bachelor's degree in Advertising and Marketing, he has a strong foundation in marketing, data analysis, and digital strategy.

Credentials

  • Apresentações que conquistam
    Escola Conquer
    Nov, 2023
    - Jun, 2026
  • Comunicação e Oratória
    Escola Conquer
    May, 2023
    - Jun, 2026
  • Professional Certification in Google Ads Video Campaigns
    Google
    Nov, 2022
    - Jun, 2026
  • Meta Certified Media Buying Professional
    Meta
    Sep, 2022
    - Jun, 2026
  • Google Ads Search Certification
    Google
    Jan, 2022
    - Jun, 2026
  • Keyword Research Exam
    Semrush
    Jan, 2022
    - Jun, 2026
  • SEMrush Content Marketing and SEO Fundamentals
    Semrush
    Jan, 2022
    - Jun, 2026
  • Semrush for Digital Agencies Certification
    Semrush
    Jan, 2022
    - Jun, 2026
  • SEMrush SEO Toolkit Exam
    Semrush
    Jan, 2022
    - Jun, 2026
  • SEO Fundamentals Exam
    Semrush
    Jan, 2022
    - Jun, 2026
  • Le Studio | Publicis Groupe Leadership Program
    Publicis Groupe
    Dec, 2021
    - Jun, 2026
  • Digital Fundamentals
    IAB Brasil
    Sep, 2020
    - Jun, 2026
  • Professional, Emotional and Technological Skills for Changing Times
    PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
    Aug, 2020
    - Jun, 2026
  • Emotional Intelligence
    Escola Conquer
    Apr, 2020
    - Jun, 2026
  • Digital Data Marketing
    FIAP
    Jan, 2019
    - Jun, 2026
  • Scrum and Agile Methodologies
    Alura Cursos Online
    Dec, 2018
    - Jun, 2026
  • UX Strategy
    Alura Cursos Online
    Dec, 2018
    - Jun, 2026
  • SEMrush Certification for SEOs
    SEMrush
    Jan, 2018
    - Jun, 2026
  • Bachelor of Advertising and Marketing with Emphasis in Marketing
    PUC-Campinas - Pontifícia Universidade Católica de Campinas
    Jan, 2015
    - Jun, 2026
  • Technician in Business Administration
    Escola Humanidade
    Dec, 2011
    - Jun, 2026
  • Certificação Digital Fundamentals IAB Brasil
    IAB Brasil
    Sep, 2020
    - Jun, 2026

Experience

  • Publicis Brasil
    • Brazil
    • Advertising Services
    • 300 - 400 Employee
    • Business Intelligence Manager / Data Strategy and SEO Leader | BrainLab
      • May 2022 - Present

      Business Intelligence leader in a multidisciplinary squad (Social Intelligence, Search Insights/SEO and Business Intelligence) serving Braskem, Nestlé, Puig and Sanofi MedleyDevelopment of Campaign Reports and DashboardsDigital and Offline Media Data Integration (Analytics, Google Ads, Facebook Ads, DV360, IBOPE Monitor, TGI, SimilarWeb, Semrush)Responsible for technical and strategic deliveries in the SEO area: SEO Guide and Analysis, Keyword Study, metatag development, usability assessments and website performance.

    • Search Insights (SEO) Leader and Data Strategy Supervisor | BrainLab
      • Aug 2019 - May 2022

      I work in the construction of data and SEO strategy to develop effective campaigns and audiences that can be impacted on digital media.Management of an SEO team and integration with other areas of BrainLab (Data Intelligence Area), Planning, and Media.Development of SEO strategies to optimize platforms, websites, and content.Accounts: Bradesco, Honda, Sanofi (Dorflex, Novalgina, Targifor, Dermacyd), Medley, Motorola / Lenovo, Arno, P&G (Aussie, Pampers and Head & Shoulders), Nestlé and PUIG.

    • Senior SEO Analyst
      • Jun 2017 - Jul 2019

      SEO Study and Consulting;Preparation of SEO Proposals and Projects;Preparation of Personalized Performance Reports (Google Analytics, Search Console and SEMRUSH);On Page Implementation (Titles, Descriptions, Headings, Friendly URL's and other SEO strategies).Clients: Bradesco, Carrefour, Nestlé (Mucilon, Neslac, Ninho, Passatempo, Nescafé, Nescafé Dolce Gusto, Neston and Leite Ninho), GM (Chevrolet), Sanofi (Dorflex, Medley, Dermacyd and Novalgina), C&C, Bridgestone and Senac .

  • IAB Brasil
    • São Paulo, São Paulo, Brasil
    • Data Management and Audiences Board Member
      • Mar 2021 - Jan 2022
      • São Paulo, São Paulo, Brasil

      Member of the IAB Committee whose main objective is to promote good practices for an efficient management of data in the activation of audiences in an integrated, optimized manner and in compliance with current laws (LGPD and GDPR)

  • Petland Brasil
    • São Paulo, São Paulo
    • Digital Marketing Consultant
      • Jan 2018 - Mar 2019
      • São Paulo, São Paulo

      Development of Strategies for Petland Digital Channels and its more than 100 Franchisees.- Site Project Management- Development of Digital Campaigns (Google Ads and Facebook Ads)- SEO optimization- Integration with CRM and Inbound Marketing Tools

  • Agência Linka
    • São Paulo e Região, Brasil
    • SEO Analyst
      • Jun 2016 - Jun 2017
      • São Paulo e Região, Brasil

      Clients: Hertz, Pró Spin, Baby Enxoval, Iron Studios and Bayer- SEO Study and Consulting;- Preparation of SEO Proposals and Projects;- Study and implementation of User Experience (UX) techniques;- Preparation of Personalized Performance Reports (Google Analytics, Search Console and SEMRUSH);- Pre...

  • Lógica Digital
    • Brazil
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Marketing Analyst
      • Feb 2014 - Apr 2016

      Clients: Dahruj Group, Anhanguera Ferramentas, Secticom, Hotel Fazenda Solar das Andorinhas, Saúde Beneficência and Dellabruna.- Conducting Sponsored Links Campaigns through Google Adwords and Facebook Ads, Analysis and SEO Consulting.- Development of Web Projects, Layouts for Website Development and Landing Pages- E-commerce management (Magento and OS Commerce)- Development of Visual Identities- Development of E-mail Marketing Campaigns

    • Digital Marketing Intern
      • Feb 2014 - Jan 2015

      Conducting Sponsored Links Campaigns through Google Adwords and Facebook Ads, Analysis and SEO Consulting.

  • Geração de Demanda
    • Indaiatuba/SP
    • Marketing Intern
      • Feb 2013 - Jan 2014
      • Indaiatuba/SP

      Prospect customers using direct and digital marketing techniques, among the tools used are Google Adwords, Google Analytics, RDStation, CRM among others.

  • Prefeitura da Estância Turística de Salto
    • Salto, São Paulo, Brasil
    • Assistant Administrative Officer
      • Aug 2010 - Dec 2012
      • Salto, São Paulo, Brasil

      Analysis and registration of legal opinions, organization of files, registration of documents.

Education

  • 2012 - 2015
    Pontifícia Universidade Católica de Campinas
  • 2017 - 2019
    FIAP
  • 2010 - 2012
    Escola Humanidade
  • 2011 - 2012
    CENAIC

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