Experience

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  Hempz

  • San Francisco Bay Area

  • Director of Business Development, Education and Key Accounts

    • May 2012 - Mar 2022
    • San Francisco Bay Area

    Joined Hempz as a senior sales team member when Hempz shifted from third-party rep group sales to full-time in-house sales mgt. Achieved sales volume that accounted for over 50% of company's annual gross sales across all accounts.Senior Director of Sales responsible for Ulta - specific accoun...

• 

  Procter & Gamble

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Business Development Manager National Accounts

    • Jan 2012 - May 2012

    Evaluate and identify industry trends of national account customers to assist with sales strategic planning and forecastingIdentified new distribution opportunities that align with corporate sales and brand strategiesUtilized competitive product data to reinforce consistency in brand strategy and support of salon retail brandsAligned with Sales and Education on all new product innovation launches on shelf to create Hero Product strategy to support sell through to consumers via in-salon servicesAssessed National Accounts customer's levels of digital technologies and assist in building capability on WOM (web order management), EDI (electronic data interchange), social media and online program redemptions

  • Account Executive - National Accounts

    • Jan 2004 - Jan 2012

    Responsible for sales and education of Wella and Clairol brands to over 10,000 Regis salons including Vidal Sassoon, TradeSecret, Regis, Magicuts, MasterCuts, and Franchise Product Sales with total annual sales volume of over 12MIncreased sales through implementation of strategic joint business plans focused on new brands in new divisions and growing retail sales through education, in-salon activity, and promotion in existing salonsManaged customer operating budgets of nearly 1.2M to ensure sales growth, increased market share and vendor loyalty

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  Joico

  • United States
  • Cosmetics
  • 300 - 400 Employee

  • Director of Education - National Accounts

    • Jul 2002 - Jan 2004

    Responsible for developing and executing all educational activity for National Accounts Division including private label and open line core brands; managing over 1.5M customer operating funds. Developed and managed a team of Education Managers that provided customized training for all National Accounts customers

  • National Education Manager - National Accounts

    • Jan 2001 - Jul 2002

    Created and executed all programs and event venues for National Accounts Division; managed educational budgets and customer operating funds. Develop and implement 275 cluster education classes for Regis Corporation’s annual vendor focus month.

  • Account Manager - National Accounts

    • Jan 2000 - Dec 2001

    Managed and developed 3 accounts in National Accounts Division; managing over 5M of sales volume. Exceeded first year’s targeted sales goal by 12%.

  • District Sales Manager

    • Oct 1997 - Dec 1999

    Conducted monthly sales and training meetings for Joico’s largest distributor representing 4.2M in sales. Monitored inventory levels and forecasted sales; detail with 50 + distributor sales consultants and provided training in motivational sales, product knowledge, competitive products, salon marketing, retail merchandising, and business development techniques.

  • District Education Manager

    • Mar 1996 - Oct 1997

    Directed education for 7 distributors within Joico’s largest region. Developed and managed team of 3 District Sales Educators that increased color sales 15% in the first 3 months. Also trained and managed team of 60 part-time In-Salon independent contractors. Planned and organized all show and education events. Reorganized education programs to be account specific.

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  L'Oréal

  • France
  • Personal Care Product Manufacturing
  • 700 & Above Employee

  • Regional Sales Manager

    • Dec 1994 - Mar 1996

    Directed the sales of L'Oréal Professional lines to company’s largest US distributor along with 7 other major distributors collectively generating 5M in sales. Supervised team of 5 Sales and Education Managers and 25 Technical Educators.Planned and produced 8 distributor shows annually, attracting up to 60,000 attendees.Identified and developed two new distributors growing combined sales from 500K to nearly 2M in 13 months; increased overall distributor sales, contributing almost 1M in incremental sales volume

  • District Sales Manager

    • Mar 1991 - Dec 1994

    Managed sales for L'Oréal Professional lines in 13 states, with 5 Education Managers and 28 In-Salon Educators.Conducted distributor sales meetings, organized education events, trained and detailed with distributor sales consultants; prepared business plans and forecasts; designed regional promotions. Developed the first part-time In-Salon Educator Program in the US, now an industry standard.

  • Sales and Education Representative

    • Jun 1987 - Mar 1991

    Conducted “Train-the-Trainer” programs for field trainers as well as L'Oréal product knowledge training for distributor sales consultants. Planned and conducted distributor sales meetings. Developed sales plans and operating budgets; worked with marketing to implement promotions and independently designed territory promotions to maximize flow-through.