Okay, let’s tackle this. So Gini has a mix of marketing skills, but no specific industry experience. Location is Encinitas, California, which is a relatively expensive area. Marketing professionals with similar skills in the US can charge around $100–$200 per hour, depending on the industry and experience. Since Gini’s skills are quite broad and she lacks specific industry experience, I’ll estimate around $125 per hour, which is on the lower end of the range.