Experience

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  GSR Communications

  • Carlsbad, CA

  • Owner Principal

    • Jan 1997 - Present
    • Carlsbad, CA

    Helping you grow your business is what GSR Communications does best. We specialize in results-oriented strategic marketing. Services range from market research and business analysis to creating and implementing integrated campaigns. Each solution is individually crafted to specifically meet your short- and long-term objectives.

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  RedFlash Group

  • Encinitas, CA

  • Associate Consultant

    • Jul 2012 - Mar 2016
    • Encinitas, CA

    Accounts: Medtronic, Allina Health, ESO Solutions, Medlert, Fitch & AssociatesManaged national marketing campaigns: performed research with stakeholder groups, customers and prospective markets, created strategic marketing plans, including key messaging, schedules and budgets. Managed implementation of tactical campaigns, including: branding, digital, print and social media campaigns.

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  Security Pacific Financial Services

  • National Section Product Manager

    • Jan 1995 - Aug 1997

    Responsible for creating and implementing all marketing plans and budgets for real estate secured loans and lines of credit product group. Generated $24 million in new loans, an increase of 35% in average loan balance, and increased volume of loans booked 300% in the first 18 months. Online retention program improved 20% the first year.

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  First American CREDCO

  • Product Development Manager

    • Feb 1993 - Jan 1995

    Successfully launched the mortgage industry's first mortgage risk score product. Built client base of over 50 lenders and 180 accounts in the first 18 months.

  • Marketing & Quality Assurance Manager

    • Jun 1992 - Feb 1993

    Instituted a new market research function to perform product research, market share studies and competitor analysis. Lead to the successful development of the first mortgage risk score.