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Bio

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Credentials

  • Indigenous Canada
    Faculty of Native Studies, University of Alberta
    Apr, 2021
    - Apr, 2026
  • Canadian Public Relations Society Accreditation - 2017-18 accreditation program year
    Canadian Public Relations Society
  • Managing Conflict in Today's Workplace - MRU
    Mount Royal University

Experience

    • Canada
    • Farming
    • 1 - 100 Employee
    • Director, Stakeholder Communications
      • Apr 2023 - Present

    • Manager, Stakeholder Communications
      • May 2021 - Apr 2023

  • Government of Alberta
    • Alberta, Canada
    • Speechwriter
      • Feb 2021 - Feb 2021
      • Alberta, Canada

      Worked efficiently and effectively with Alberta’s Minister of Finance and Ministry staff to further develop and finalize the Budget 2021 speech within designated timeframe.

    • Awareness Activity Lead
      • Nov 2019 - Jan 2021
      • Calgary, Canada Area

      Created awareness of the Animal Health Emergency Management (AHEM) Project resources and demonstrated how the tools enabled Canada’s livestock industry to prepare for and respond to a serious animal disease outbreak. Facilitated significant collaboration with federal government organizations, provincial government departments of agriculture, provincial livestock groups, and producers.

  • Canadian Cattlemen's Association
    • Calgary, Alberta, Canada
    • Communications Manager
      • Jan 2010 - Aug 2019
      • Calgary, Alberta, Canada

      Implemented a variety of strategies, tactics, and tools that supported and promoted the work of the Canadian Cattlemen’s Association (CCA), the national voice of Canada's 60,000 beef farms and feedlots. Developed and deployed practical communications strategies that benefited beef producers and ensured accurate and timely information distribution to producers. Worked in collaboration with industry and governments to advance a more comprehensive and proactive approach to industry issues in the areas of trade, market access, policy, and regulation.

  • Calgary Herald
    • Calgary, Alberta, Canada
    • Business reporter
      • Feb 2001 - Dec 2009
      • Calgary, Alberta, Canada

      Provided extensive coverage of agriculture (Agrium), transportation (WestJet, Air Canada, Canadian Pacific) and mining (Teck, Grande Cache Coal) beats. Small business profiles for Monday's Business section, general business news, trend reporting, feature reporting, special projects.

    • Alberta Venture, Alberta Report, Cranbrook Daily Townsman, Creston Valley Advance, Calgary Sun
      • 1990 - 2000

      CEO profiles, business feature writing (Alberta Venture, freelance); news writing, write and manage sections Who's Suing Whom and Albertans (Alberta Report, freelance); daily news reporting, photography and darkroom, production (Cranbrook Daily Townsman), news reporting, photography and darkroom, production (Creston Valley Advance). Practicum (Calgary Sun).

Education

  • 2016 - 2016
    Mount Royal University
    Managing Conflict in Today's Workplace Certificate of Completion (Fast Track Schedule)
  • 2006 - 2007
    Mount Royal College
    Basic Public Relations, Certificate Program, 2007
  • 1988 - 1990
    Mount Royal College
    Journalism Diploma 1990, Journalism, photojournalism

Suggested Services

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Industry Focus. “Farming”

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