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Gina Stefanelli

VP Marketing at SHOEBOX Ltd.
Intro Book
Gina Stefanelli is a seasoned marketing executive with 9 years of experience as VP Marketing at Shoebox Ltd., driving lead generation and digital marketing strategies, with a strong educational background from Carleton University.
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Location
Ottawa, Ontario, Canada, CA
Skills
  • Lead Generation
  • Demand Generation
  • Enterprise Software
  • Marketing Communications
  • Strategy
  • Show all
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Bio

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Gina Stefanelli is a seasoned marketing executive with over 20 years of experience driving growth and innovation in the tech industry. As Vice President of Marketing at SHOEBOX Ltd., she has led multiple high-impact initiatives, including demand generation and strategic partnerships. Prior to SHOEBOX, Gina held leadership roles at IBM, including Program Director of Digital Strategy and WW Demand Programs, where she developed and executed global marketing strategies. Her expertise spans marketing communications, digital marketing, and business alliances, with a proven track record of delivering results-driven solutions.

Experience

  • SHOEBOX Ltd.
    • Ottawa, Canada Area
    • VP Marketing
      • Sep 2014 - Present
      • Ottawa, Canada Area

  • IBM
    • Program Director, Digital Strategy, IBM Security Systems
      • Dec 2013 - Aug 2014

    • WW Demand Programs, IBM Security Systems
      • Feb 2013 - Dec 2013

    • X-Force Marketing Manager, IBM Security Systems
      • Feb 2012 - Feb 2013

  • IBM SWG - Rational
    • Brand Marketing Communications Manager, IBM Rational
      • Jan 2010 - Feb 2012

  • IBM SWG, Rational
    • WW Marketing Manager, Application Security and Compliance
      • Jun 2007 - Jan 2010

  • Watchfire
    • Director, Corporate Marketing
      • 2000 - 2008

  • ObjecTime
    • Marketing Communications Manager
      • 1997 - 2000

  • Gandalf Canada Limited
    • Marketing Communications
      • 1986 - 1997

Education

  • 1983 - 1987
    Carleton University

Suggested Services

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Industry Focus. “Medical Equipment Manufacturing”

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