Experience

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  Transport for NSW

  • Australia
  • Truck Transportation
  • 700 & Above Employee

  • Senior Development Manager - Precinct & Property

    • Dec 2021 - Present

  • Senior Manager Customer Experience Design - Urban Renewal

    • Mar 2021 - Dec 2021

    Leading the implementation of a human centred design approach to the planning and design development for two major Transport-lead Urban Renewal projects - Circular Quay Renewal and Central Precinct Renewal Program. Ensuring that current & future user needs for these precincts are identified, and that the desired visitor and customer outcomes are defined and embedded into key project activities and documentation to inform decision making around design and development. Key activities include: • Commissioning original customer research; distilling research insights to inform the project team on particular issues • Framing customer priorities, problems and scenarios to be considered in design• Guiding consultants on delivering and integrating customer centred design programs of work• Developing customer experience elements for tender documentation and evaluation• Contributing to Final Business Case development with advice on end-user benefits and providing strategy to achieve customer outcomes • Preparation of customer-lead design requirements for contractual documentation• Developing programs of work to define and develop innovative solutions to meet customer and visitor information needs• Advising on measurable criteria to evaluate achievement of customer outcomes at various stages of design and delivery• Cross-cluster and cross-government engagement to build support and seek expert contribution to key customer initiatives

  • Senior Manager Customer Environments

    • Nov 2017 - Mar 2021

    Leading the consistent integration of customer needs into built customer environment projects across the Transport cluster, to improve customers’ experience of using the transport network. Focused on built environment projects that incorporate:precincts and place making / public art and interpretation / advertising / digital media / space activation / wi-fiRole accountabilities:insights generation and customer research / customer requirements writing / advisory to projects and delivery teams / design review / design guidance and principles / project development / tender evaluation

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  Sibling Agency

  • Sydney, Australia

  • Client Lead

    • Mar 2017 - Nov 2017
    • Sydney, Australia

    As collaborative partner agency to Scentre Group (Westfield AU/NZ) Sibling create Seasons for Retail by delivering extraordinary experiences and communications for Westfield customers.Leading cross disciplinary ideation and integration of creative, media and PR on campaigns and ensuring a seamles...

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  FITCH

  • Senior Client Manager

    • Sep 2016 - Dec 2016

    Delivering brand experiences and communications in retail. Consulting on the physical, human and digital touch points in-store and creating customer journeys that connect with current and future customers.Senior client lead on adidas, Timberland, Hyundai Motor Group and Sephora accounts responsible for delivering project scopes that encompassed:• Customer Experience Strategy – audience profiles, benchmarking, trends and insights, experience narrative and principles, customer journey mapping and touch point ideation.• Environmental Brand Design – full store design and format development (inc. shop in shop), bespoke installations, design delivery for prototyping and roll out. Design for public brand attractions and branded corporate environments.• Retail Communications and Marketing – art direction for ATL, concept development for seasonal campaigns and brand communications (inc. window and in-store displays), navigational, POP and POS communications.

  • Client Manager

    • Mar 2014 - Sep 2016

    Delivering brand experiences and communications in retail to the Global Retail Environment (Concepts to Consumer) and Football team at adidas.

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  Jack Morton Worldwide

  • London, United Kingdom

  • Project Manager (Freelance)

    • Jul 2013 - Mar 2014
    • London, United Kingdom

    Responsible for the environmental and interior design of the Ericsson experience at Mobile World Congress, 2014.

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  Freelance

  • London, United Kingdom

  • Project Manager

    • Jul 2012 - Jul 2013
    • London, United Kingdom

    Producing various brand experiences and events including conferences, exhibitions and activations.

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  Jack Morton Worldwide

  • Sydney, Australia

  • Associate Producer

    • May 2012 - Jul 2012
    • Sydney, Australia

    Associate Producer working on the Microsoft Imagine Cup Worldwide Finals 2012 and Woolworths Brand Relaunch - Senior Leadership Team Roadshow.

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  Imagination

  • Sydney, Australia

  • Account Manager

    • Apr 2011 - May 2012
    • Sydney, Australia

    Client Manager for Jaguar Land Rover delivering the Range Rover Evoque brand experience.Project Manager and client lead on Commonwealth Bank 'Summer of Cricket' social media campaign. Content Producer for Commonwealth Bank Centenary Celebrations - producing video content for online, socia...

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  George P Johnson

  • Sydney, Australia

  • Project Director

    • Sep 2010 - Feb 2011
    • Sydney, Australia

    Project management of Hyundai National Dealer meeting and Motor Show experience.

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  Jack Morton Worldwide Jul 2010

  • Sydney, Australia

  • Associate Producer (Freelance)

    • Jul 2010 - Jul 2010
    • Sydney, Australia

    Project management of Telstra's iPhone 4 launch activations.

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  Australian Business Theatre

  • Sydney, Australia

  • Project Manager (Freelance)

    • Oct 2009 - Jun 2010
    • Sydney, Australia

    Delivering digital and experiential creative communications for the Optus Customer Experience Transformation project and 'yes' Optus Retail Conferences.

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  Jack Morton Worldwide

  • Sydney, Australia

  • Production Coordinator (Freelance)

    • Aug 2009 - Sep 2009
    • Sydney, Australia

    Brand activations for Sony, Samsung and Ford.

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  Australian Business Theatre

  • Sydney, Australia

  • Project Coordinator (Freelance)

    • Sep 2007 - Aug 2009
    • Sydney, Australia
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  Western Australian Academy of Performing Arts

  • Perth, Australia

  • Marketing Coordinator

    • Oct 2004 - Jul 2007
    • Perth, Australia

    WAAPA offers vocational education and training in the performing arts.

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  AXYZ Edit

  • Toronto, Canada

  • Receptionist

    • Jan 2006 - Oct 2006
    • Toronto, Canada

    AXYZ Edit, based in Toronto, Canada, is a post-production house for commercials, television and film.