Experience

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  G V Cerv Communications

  • Owner

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  GV CERV Communications, Inc

  • United States

  • Owner

    • Jan 2000 - Present
    • United States

    A boutique design firm specializing in providing a range of B2B and marketing communication needs across a variety of platforms utilizing print, web, video, and multimedia environments. Design implementation and production supervision of a variety of marketing communication tools, coordinating with writers, project managers, and medical/B2B professionals.Participating in client creative briefs, implementation of creative mockups/prototypes. Oversight of revisions to both content and creative for final approvals. Coordination with both back-end developers and production vendors to ensure project deployment.Experience with a wide spectrum of clients ranging from medical education, non-profit, government, pharmaceuticals, beauty/leisure, special education, biotech, animal health and general health care.Web/Online Experience * Website page layouts ready for HTML/CSS and developers * Site development using HTML/CSS/Jquery * Wordpress Front-end/Back-end development * Online design for both web and email marketing * E-HTML program invitations and announcements * Digital marketing/SEO/content development * Web-banners (static and animated) * Interactive PDFs for both consumer and B2B audiences * PowerPoint presentations that convey the message clearly * Audio/sonic productions for the webPrint Experience * Logo development and branding * Creation of branding and support materials for B2B meetings and promotional programs * Audience generation materials, symposium and trade show support * Scientific and research posters * Clinical trial support * Branding and enduring educational materials spin-offs * Annual reports, educational and training kits * Product detail brochures and one-sheets

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  JL Shapiro Associates

  • Creative Director

    • Feb 1989 - Feb 2000

    From the ground up, supported and expanded an in-house creative department for a medical communications company. Managed and coordinated with project managers, copywriters, freelance and internal design staff. Client meeting support with project team. Designed and developed a variety of product launch and CME activity materials for clients such as Merck, Pfizer, GSK, Armour, Genetech, Roche and many others.

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  WL Harvey Marketing Communications

  • Art Director

    • Jun 1983 - Dec 1988

    An entry level designer who eventually became the lead art director at this small agency. Clients ranged from CRS, Pfizer, NAB and KLM Airlines.